Transcript mobile
MOBILE COMMUNICATIONS AND ITS
CONTRIBUTION TO THE OVERALL
ECONOMY
GEORGE STEFANOPOULOS
GENERAL MANAGER of EEKT
www.eekt.gr
Financial Times
Telecommunications, Media & Technology Conference
29 May 2009
1
CONTENTS
• CONTRIBUTION OF THE MOBILE SECTOR TO THE GREEK
ECONOMY AND ITS COMPETITIVENESS
• GROWTH POTENTIAL OF THE MOBILE SECTOR FOR THE
BENEFIT OF ALL
• OVERCOMING THE SECTOR’S BARRIERS TO GROWTH
TOWARDS THE REBOUND OF THE ECONOMY
Source for the Presentation Data:
«Social-Economic Assessment of the Mobile Telephony Sector in Greece»,
a 2008 Study by
the Athens University of Economics and Business (AUEB) & the ICAP Group
2
FOR YEARS THE MOBILE SECTOR HAS BEEN A KEY
SECTOR OF THE ECONOMY WITH THE FASTEST GROWTH
Evolution of Mobile Telephony in Greece
Number of active mobile connections (000)
Introduction of
Mobile Telephony
in Greece
Maturation and
development of 3G
services
Rapid growth stage
18.800
GPRS (2.5GWAP, MMS)
services
16.000
14.081
12.431
10.600
Creation of 2G
networks in Greece
8.606
Early pre-paid
card phones
48
167
273
555
6.934
5.932
3G
UMTS
services
HSDPA
technology
(for high
speed data
transfers)
3.894
SMS
services
-
11.304
2.056
940
1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Limited network coverage
Network coverage at 99% of population
Continued reduction in prices
High cost of services
Rapid growth of subscribers
Development of new technologies
Penetration with business customers
Significant declines in prices
and services
Source: Analysis by ICAP
3
THE MOBILE SECTOR HAS BEEN AN ENGINE OF GROWTH FOR
THE GREEK ECONOMY
Contribution to the overall economy
The Sector’s contribution to the
economy is close to 2% of GDP (€4,4
billion in 2007), the second best
percentage figure in the EU
Source: Merrill Lynch (2008) European Wireless Matrix Q3
Contribution to State revenues
Government revenues
• Contributions by the Sector to State
revenues and social security funds
amount to €1,8 billion, or 0,8% of
GDP (as much as the 2008 Gov.
Budget for Education and Industry
together!)
• The State and the Social Security Funds
absorb 41% of the total turnover
produced by the Sector in Greece
(in thousand euros)
500.000
444.712
423.995
400.000
Taxes and contributions from the
providers
Taxes and contributions from the
rest of the value chain
300.000
229.600
247.036
191.592
200.000
69.167
100.000
79.082
83.997
28.853
0
VAT
Corporate tax
Income tax
Mobile
Social security
telecoms sales contributions
taxes and other
4
Mobile telecoms equipment
-70%
Electricity, natural gas and other
Transportation services
Hotels
Tobacco
Mail services
Transportation equipment
Rent
Hospital care
Restaurants and cafes
Social security services
Water supply, drainage and
Medical & dental care
Tuition
Holiday packages
Footware
Home repairs
Insurance premiums
Other services
Books - newspapers -
Food
General Consumer Price Index
Recreation services
Alcoholic beverages
Clothing
Household cleaning supplies and
Hair & beauty salons
Small recreation equipment -
Home and garden tools &
Non alcoholic beverages
Personal care
Furniture - Floor covers
Glassware and tableware
White goods
Financial services
Pharmaceuticals
Musical instruments - Large
Household equipment and repairs
Automobiles
Audovisual equipment -
Fixed telecoms equipment
Fixed telecoms services
Mobile telecoms services
Wireless telecoms equipment
FOR YEARS THE SECTOR HAS CONTRIBUTED TO THE
GOVERNMENT’S GOAL TO CONTROL INFLATION
Contribution in holding back inflationary pressures
Cumulative effect on CPI of -2,41% for the period 2000-2008, ensuring
affordable prices to everyone
Mobile telephony equipment and services show the greatest cumulative decrease in prices (59,7% and
37,1%, respectively) relatively to all other 652 goods and services that made up the Consumer Price Index
basket between the years 1999 and 2008
70%
50%
30%
10%
-10%
-30%
-50%
5
THE SECTOR HAS CONTRIBUTED SIGNIFICANTLY IN THE
EMPLOYMENT OF HIGH EXPERTISE
Employment
Contribution to employment
The Sector contributes to employment
creating 92,000 jobs with a total gross
income of €2,5 billion
91.755
32.558
100.000
80.000
27.983
60.000
24.600
40.000
20.000
31.213
6.613
ot
al
T
S
P
ro
up
vi
pl
de
ie
rs
rs
&
re
In
ta
V
di
a
ile
re
lu
rs
e
ct
C
b
h
en
ai
ef
n
its
T
ot
:P
a
l
ub
lic
se
M
ct
ul
or
tip
lie
r
be
ne
fit
s
0
2.542.054
2.800.000
875.814
2.100.000
809.866
856.375
1.400.000
615.843
700.000
240.532
In
di
re
ct
b
ot
al
T
fit
s
ul
tip
lie
rb
en
e
se
ct
or
ub
lic
en
ef
its
:
P
C
h
V
al
ue
&
up
pl
ie
rs
M
T
ai
n
re
ta
ro
vi
ile
ot
a
rs
l
de
rs
0
P
The Sector’s productivity per employee
amounts to €246.000 and the average
annual gross salary to €36.000 (relatively
to €26.900 on average for the Greek
economy)
Gross labour income
(in thousand euros)
S
The Sector’s employee output
6
THE SECTOR IS A CATALYST FOR THE COMPETITIVENESS
AND PRODUCTIVITY OF GREEK BUSINESS
Necessity of mobile telephony for enterprises
7/10 small enterprises and 8/10 large
enterprises claim that it is impossible/
considerably difficult to carry out their
business activities without the use of a
mobile phone
Small Enterprises
Impossible
to carry out
business
Quite
difficult to
carry out
business
6
10
14
12
63
70
13
18
14
would be
quite easy to
carry out
business
52
68
63
63
60
17
17
no need
21
18
15
9
9
10
Total
(n=158)
Industry
(n=30)
Commerce
(n=60)
Services
(n=68)
Total
(n=422)
15
14
10
9
Commerce
(n=164)
Services
(n=126)
14
18
13
More than 80% of enterprises have
experienced: change of operation to the
better, more efficient operation, effective
organisation of work activities, improved
customer relations, more certainty in
carrying out business, effective work from a
distance, faster technology deployment,
more effective freelancing
6
60
64
17
Effect of mobile telephony on the efficiency
and effectiveness of enterprisers
5
Large Enterprises
5
Industry
(n=103)
% Small Enterprises (n=500)
92
97
Mobile telephony brings the enterprise closer to technology
and development
88
90
Uncertainty and insecurity is reduced given the possibility of
access at work and everywhere
84
89
Work activities are organised more effectively
81
86
Mobile telephony has changed the operation of the enterprise
to the better
80
85
Improves customer relations
79
86
Can move work anywhere by using the mobile phone
Tourism
(n=29)
% Large Enterprises (n=500)
Has considerably benefited the freelancing
The enterprise operates more efficiently
14
77
84
76
80
7
THE SECTOR HAS IMPROVED THE STANDARD OF LIVING OF
GREEK SOCIETY
Society’s benefit from mobile telephony
Mobile Telephony has benefited Greek Society:
in improving the standard of living
(especially for inhabitants of remote areas, people with
special needs, the elderly)
in effective crisis management (especially
the work of authorities in emergency situations)
in the familiarization with new
technologies and developments
The two highest scales (4=agree and 3=probably agree) [%]
Mobile telephony brings us closer to technology and
development
93
Mobile telephony has made life easier to inhabitants of
remote areas
93
Mobile telephony helps considerably the work of authorities
and carriers in emergency situations
92
Mobile telephony has familiarized Greeks with the new
technologies
90
People with special needs and disabilities have benefitted
the most from the growth of mobile telephony
85
Has specifically benefitted the elderly who live alone
82
75
Mobile telephony has changed our lives to the better
72
In general mobile telephony has brought people closer
Perceived benefits from using the mobile phone
According to the general public (66%), the main
advantage of using a mobile phone is the sense
of freedom. The sense of security is also a
significant advantage because communication is
possible from any place as well as in emergency
situations
Freedom to
communicate anywhere
and at any time (%)
66
Sense of security of
being able to
communicate from
anywhere (%)
37
Safety and even being
saved in emergency
situations (such as
health, earthquake, fire
etc) (%)
Ability of being located
anywhere (%)
34
21
8
MOBILE BROADBAND SERVICES WILL LEAD THE WAY FOR THE
GROWTH OF THE TELECOM INDUSTRY IN GREECE
Commissioner Reding’s statement at “The Future of the Internet” Conference, Prague 11/5/09
Mobility and nomadic usages are becoming the norm. This year [2009], the number of mobile users in
the world has passed the 4-billion level. By 2012, at least 1 billion of those will use mobile as their only
access to the Internet, adding to the today 1.5 billion of fixed users.
3G growth
Growth of 2G and 3G subscriptions within 4 years, starting from 20 million subscriptions
Ανάπτυξη συνδρομών 2G και 3G σε 4 έτη, απο 20εκ. συνδρομές
OECD mobile 2G and 3G, f our year grow th f rom 20 million subscribers
140.000.000
World-wide growth of 3G
has increased by 5 times
within 4 years (2002-2005)
Mobile 2G
120.000.000
Mobile 3G
100.000.000
80.000.000
60.000.000
40.000.000
20.000.000
0
1993/2002
1994/2003
1995/2004
1996/2005
Mobile Telephony in
Europe
Mobile phone usage
has surpassed Fixed in
16/27 EU countries
9
GREECE MUST ACCELERATE THE ADOPTION OF FIXED &
MOBILE BROADBAND IN ORDER TO REDUCE THE DIGITAL
DIVIDE VIS-À-VIS THE REST OF EUROPE
Fixed Broadband penetration
in Greece
Greece has a lot of catching up to do
regarding the public’s use of
broadband
•Fixed broadband access lines: 13,4% in Greece relative to
22,9% in ΕU-27 (14th Progress Report 2009)
•DSL Coverage: 10% relative to 89,3% in the Ε.U. (end of
2007)
•Percent of Population with internet access: 22% in Greece
relative to 58% in the OECD countries (2008)
Mobile Broadband Penetration by Country
Mobile Broadband in Greece /
Europe
Greece lags in mobile broadband as
well, but could catch up quickly
within a positive environment for
network expansion
CY
1,1
CZ
2,7
BE
3,5
PL
3,9
RO
5,6
BG
5,7
LT
6,2
EE
6,7
LV
8
MT
10
LU
10,1
PT
12,1
EU
13
DK
13,2
IT
13,6
DE
14
SK
14,9
IE
20,5
SI
22
AT
22,8
ES
25,9
0
5
10
15
20
25
30
Source: 14nth progress report on communications in the EU (2009)
10
THE GOVERNMENT SHOULD ENSURE THAT HIGH SPEED AND
QUALITY MOBILE BROADBAND SHOULD BECOME A NATIONAL
GOAL
Mobile Broadband may
be the quick solution
For Greece, Mobile telephony is an
ideal “vehicle” to achieve very
quickly a high degree of
broadband penetration, anywhere
in the country, towards the
elimination of the digital divide with
the rest of Europe
3G usage in Greece
1/5 Greeks has used data
services through the mobile
phone
The 2008 AUEB/ICAP Study concluded that:
The possession of a computer and access to the internet
(fixed) is far higher in Attica than any other area in the country
The possession of a computer and access to the internet
(fixed) is far higher among population groups that have
secondary and university education than groups with basic or
primary education
On the contrary, possession and use of the mobile phone
does not show any geographical or educational
dependency.
Use of mobile data services in Greece
(Jan 2009, n=928, by ΟΠΑ)
1/8 Greeks has experience in
using the mobile Internet
(through mobile phones or
other portable wireless access
devices)
Non-users
Users
Through service menus
Through mobile internet
11
OBSTACLES AND OPPORTUNITIES FOR THE MOBILE SECTOR’S
GROWTH AND SUBSEQUENTLY TO ITS CONTRIBUTION TOWARDS
THE REBOUND OF THE GREEK ECONOMY
The stalling of base station licensing holds back the much needed mobile network expansion for
the provision of new technology services and creates an unstable environment for network
investment
The Public’s negative perception on the safety of base station operation creates an uncertain
environment regarding the safety of the Sector’s assets and affects the quality of the provided
services through undue base station decommissioning
The levying of the highest mobile telephony taxes in Europe constrains mobile usage and is a
disincentive for mobile broadband use
The delay in digital dividend proceedings causes uncertainty regarding the proliferation of mobile
broadband services in Greece and the viability of future investments in the Sector
The delayed adoption by the State of the development of mobile telecommunications
and broadband technologies as a national objective and its lack of initiative to lead the way
towards an “e-society” hinders the potential for increased demand in new technology services – a
much needed support for a Sector which has reached maturity
The imminent obligatory registration of prepaid customers will shrink significantly the mobile
prepaid market (a measure that will probably fail to curtail crime anyway)
12
THE OVERWHELMINGLY BUREAUCRATIC NETWORK
LICENSING REGIME IN GREECE IS A DRAWBACK FOR THE
SECTOR’S GROWTH
Bureaucracy in Greece far surpasses all other Member States. The average European period for
Base Station licensing is 7.2 months involving 1 or 2 Licensing Authorities. In Greece the
licensing period is at least 2 years involving between 9 to 18 Authorities.
Public Authorities have been unable to implement the new measures provided for in the new
Telecom Law (3431/2006), despite the Sector’s willingness to co-operate fully with them in
order to secure the necessary authorizations
The legal status of Sector’s assets is pending as the deficiencies of the bureaucratic bottleneck
is responsible for the delayed approval of the vast majority of the Sector’s license applications
Thus the Sector lacks the assurance that it will be able to continue to operate its networks in
Greece at high standards.
A serious disincentive to the further investments required to develop the advanced mobile
services demanded by Greek business and citizens - The Sector’s planned investment (about
€600 million per annum) for infrastructure expansion is in jeopardy
The current licence approval regime requires urgent
reform. The Investors as well as the Employees of the
Sector should enjoy the support of the State towards the
development and viability of their Sector
13
ANTENNAPHOBIA “IN THE DARK”
The 2008 AUEB/ ICAP Study observed that:
86% of Greeks are concerned about possible
damage to health from radiation, while the
European average is at 48%
87% of Greeks state that they are «not satisfied»
with the information that is provided regarding any
possible consequences to health from radiation,
while the European average is at 42%
It has not been proven yet
that there is danger but
sufficient data for this issue
is still missing
6
6
6
5
6
5
6
15
16
14
18
15
17
17
1
2
1
78
77
79
Total
(n=1000)
Men
(n=491)
Women
(n=509)
2
5
6
8
14
11
2
8
1
2
1
Eurobarometer 2007,
Electromagnetic Fields
Do not know what is
actually true because there
are scientists who claim
that there is danger but
others who do not
There is no danger for the
health of people who live
close to a mobile telephony
antenna
75
78
78
77
79
81
82
25-34
(í=184)
35-44
(í=170)
45-54
(í=151)
55-64
(í=129)
65-74
(í=126)
75+
(í=72)
There is danger for the
health of people who live
close to a mobile telephony
antenna
15-24
(í=168)
The majority of people claim that there is
a connection between danger to the
health and mobile telephony antennae
However, 1/5 state that they can not know
what is actually true, specifically due to
the contradicting scientific studies or the
insufficiency of scientific data
14
THE STATE SHOULD ENSURE PUBLIC AWARENESS ABOUT
THE REAL FACTS SURROUNDING ANTENNA SAFETY
The REAL facts about the safety of Base Station operation are:
SCENIHR adopted the opinion (at the 28th plenary on 19 Jan. 2009) that from three
independent lines of evidence (epidemiological, animal and in vitro studies) it is
concluded that exposure to Radio Frequencies (RF) fields is unlikely to lead to an
increase in cancer in humans. Regarding non-carcinogenic outcomes, that the
conclusion that scientific studies have failed to provide support for an effect of RF
fields on self-reported symptoms still holds.
The European Parliament voted on 2 April 2009 for science-based exposure limits for
electromagnetic fields from wireless technologies, i.e. that planning policies for
mobile network antennae should be “determined by scientific criteria”
The European Commission’s policy on radio signals is consistent with the position of
the World Health Organization that current safety recommendations protect everyone
The European Parliament Committee on the Environment, Public Health and Food
Safety, voted on 17 February 2009, by a majority of 43 to one, to reject proposals for
arbitrary exclusion zones
All the above should contribute to public confidence in the safety of
mobile communications
15
TAXATION IS A DISINCENTIVE FOR MOBILE BROADBAND USE
Greece has the highest taxation (VAT + Mobile Tax) in all the
EU and the 9th highest in the world after Turkey, Tanzania,
Uganda Brazil, Ukraine, Zambia, Dominican Republic, Ecuador
Greece is one of the few countries in the world that levies a
tax for internet access
κόστους
συνολικού
ποσοστόOF
ως
Φόρος
TAX AS
A PERCENT
THE TOTAL
COST
OF OWNING
A MOBILE PHONE
Κινητού
Ιδιοκτησίας
(ΦΠΑ+Τέλη
φορολογία
έχει την
Ελλάδα has
ΗGreece
theυψηλότερη
highest taxation
(VAT
+ Mobile
όλες τις χώρες της ΕΕ
απόEU
Συνδρομητών)
Tax) in all the
26,0%
20,6%
The tax mostly hurts the financially weak groups of Society
17,5%
The 2006-07 Study by Deloitte for the GSMArevealed that a
reduction in mobile tax will increase mobile penetration and
usage with net positive effects to state revenues and taxes
Ελλάδα
Greece
EE2 7
EE27
Χώρες
74 Countries
74
Source:
GlobalMobile
MobileTax
TaxReview
Review
2006-7,
GSM-Deloitte
GSM-Deloitte
2006-7,
Πηγή: Global
It is of utmost importance to keep the total cost of mobile services
low and certainly no higher than the general telecommunications
costs in other Member states, in order for Mobile Telephony to
enhance the Country’s competitiveness and productivity as well as
to reduce the digital divide
16
CONVERGENCE OF TELECOMMUNICATIONS, MASS MEDIA AND
THE INTERNET WILL CREATE NEW OPPORTUNITIES FOR THE
INDUSTRIES INVOLVED AND NEW SERVICES FOR CONSUMERS
The digital dividend is an opportunity for constructive cooperation between Broadcasting
and mobile Communications. The new broadband services, such as mobile TV, will create
added revenues to the Mobile Sector, the Advertisement Sector, Broadcasters and Content
Providers.
However convergence of Mobile and Mass Media services requires pervasive regulatory
changes to the existing spectrum regulation. The State should not delay any further in the
identification of the market needs and tendencies and in the drawing appropriate regulation which
will ensure the achievement of the national and business objectives of convergence.
Some issues need to be resolved immediately regarding the harmonization of Greece with
the common practice in the rest of Europe regarding the digital dividend of the 800 MHz band:
•Greece must announce the end of 2012 as the official date for Switch Over
•Greece must reserve the 800 MHz band for use by Mobile Communications
•Greece must clear channels 67, 68, 69 (838-862 MHz) presently use by National Defense
Because the mobile services which will be created by the convergence of technologies require high
speeds and capacity, there is need for further spectrum availability and allocation. The State
should proceed as WELL with the Efficient allocation of the 2,6 GHz band for the development of
4G networks (LTE)
17
REGISTRATION OF PREPAID MOBILE USERS SHOULD BE
CONSIDERED ONLY AFTER ALL AFFECTED PLAYERS ARE
HEARD (THE SECTOR, SMALL BUSINESSES, THE USERS)
The Government should assess the reasonableness of prepaid registration legislation only after
the conclusion of a Public Consultation on this issue. There is sufficient time of conducting
a Public Consultation given that Parliament is presently in recess in view of the Euro-elections.
There are considerable doubts regarding the effectiveness of this measure in deterring
crime and enhancing national security. Crime will actually rise (theft of mobile phones,
burglaries, forging of registration documentation) and the black market for stolen phones will
thrive
However, there are no doubts as to the financial burden that this measure will create to
the Sector or to the significant revenue losses which small businesses and advertising
companies will incur or to the inconvenience that consumers will experience
Some of the Sector’s cost for implementing this measure may have to be passed on to
the users
An obligatory registration of prepaid users is a breach of contract for all users who opted
for prepaid mobile service in order to fulfill their consumer needs
REGISTRATION OF PREPAID MOBILE USERS MAY NOT BE AN EFFECTIVE CRIME
DETERRENT MEASURE BUT WILL CERTAINLY CAUSE UNDUE FINANCIAL STRAIN TO THE
SECTOR AND SMALL BUSINESSES AS WELL AS UNDUE INCOVENIENCE TO CONSUMERS
18
THE SECTOR HAS REACHED MATURITY AND ITS FINANCIAL
PERFORMANCE HAS TOPPED OFF
The maturing Sector’s revenues and EBITDA have topped off
An otherwise financially sound sector may be led to financial
troubles unless tariff regulation eases off
Operator's EBITDA
Operator's Revenues
(in million euros)
(in million euros)
2.000
1.800
Source: Companies' financial statements, Analysis by ICAP
75%
1.600
65%
1.400
55%
1.200
45%
1.000
35%
800
25%
600
15%
400
5%
200
-5%
1.714 1.771 1.763 45%
1.340
35%
1.151
25%
16,4% 16,4%
15%
change
Change
5.000
4.526 4.594 4.612
4.322
4.095
4.500
3.592
4.000
3.500 3.055
3.000
2.500 30,1%
2.000
17,6%
14,0%
1.500
5,6% 4,7%
1.000
1,5% 0,4%
500
0
2002 2003 2004 2005 2006 2007 2008
1.560 1.605
6,8%
3,3%
2,9%
-0,4% 5%
0
-5%
2002
2003
2004
2005
2006
2007
2008
Source: Companies' financial statements, Analysis by ICAP
19
THE SECTOR’S GROWTH REQUIRES A HIGH DEGREE OF
RENEWED INVESTMENTS
The Sector’s return on capital employed is average despite a the high net income, due to the
continuous need for high capital expenditures with very small useful life
Return on Capital Employed - Greece 2007
No of
Profits before tax
€ mil. Companies
Industry
Trade in pharmaceuticals, cosmetics & cleaning
448
295
Trade in chemicals, gases, colours and explosives
185
186
Tobacco manufacturing
106
5
Trade in medical and lab supplies
193
230
Trade in various goods
304
433
Oil and coal products
603
18
Trade in electrical and electronic goods
150
272
Trade in clothes, footware and leather goods
215
495
Retail trade (Supermarkets)
261
233
Business services
141
647
IT
148
310
Investment companies
140
13
Mobile telephony
Non metallic mineral products
Pharmaceuticals, cosmetics & cleaning supplies
Health care
Holding
Trade in fuel, lubricants and gases
Beverages
Transportation services
Transportation equipment dealers
Metal products
Food
Real estate
Metallurgy
Technical - Construction
Energy - Water
Leasing
ROCE
%
26,3
25,8
25,5
24,6
21,7
17,8
17,5
14,4
14,1
14,0
13,6
13,6
883
3
13,2
464
365
216
1.175
118
323
418
193
238
325
521
110
383
329
113
477
97
258
154
117
143
289
726
436
772
847
29
1625
99
12
10,9
10,8
10,0
9,0
8,9
8,7
8,6
7,5
7,0
5,1
4,9
4,2
2,4
2,0
1,8
Sources: ICAP Data Bank, ICAP Analysis; Industries with profits greater than €100 mil.- gaming and banks have been excluded
Useful life of capital expenditures in
different sectors
Water supply pipelines
80
Water reservoirs Adequacts
80
Water processing units
60
Power networks
54
Power sub-stations
41
Power stations (lignite)
40
Power stations (thermoelectric)
25
Fixed telephony (copper)
Mobile telephony stations
20
7
Years
0 10 20 30 40 50 60 70 80
Source: AT Kearney - Mobile Industry Observatory 2008
20
GROWTH OF THE SECTOR
GROWTH OF THE ECONOMY
The Sector can resume its role as an engine of growth for the Greek Economy
Scenario A: Without revenue growth from new services:
• Contribution to GDP: 16% Reduction (1,61% in 2013 relative to 1,92% in 2007)
• Contribution to employment: 12% Reduction (81.000 jobs relative to 92.000)
• Contribution to State revenues: 18% Increase (€2.152 million relative to €1.819 million)
Scenario B: With revenue growth from new services:
• Contribution to GDP: 3,6% Increase (1,99% in 2013 relative to 1,92% in 2007)
• Contribution to employment : 9% Increase (100.000 jobs relative to 92.000)
• Contribution to State revenues : 46% Increase (€2.654 million relative to €1.819 million)
Estimate of sector's contribution to national GDP in 2013
-1%
0%
2%
3%
4%
6%
7%
2,97%
2,84%
Scenario A
-0,01%
current prices
Average annual change if
sector's GDP contribution
(2008 - 2013): Scenario B
5%
5,91%
Average annual GDP
growth (2008 - 2013)
Average annual change if
sector's GDP contribution
(2008 - 2013): Scenario A
1%
constant prices
6,50%
3,55%
Scenario B
21
THE STATE MUST ENSURE A CONDUCIVE ENVIRONMENT FOR
THE SECTOR’S DEVELOPEMNT IN ORDER FOR THE COUNTRY
TO REAP THE BENEFETITS OF THE BROADBAND AGE
The State must lead the way towards an “e-society” with the goal:
• to include all Greeks, in the public and private sectors, in the era of proliferation of new
communications technologies (e-inclusion)
• to bridge the digital divide vis-à-vis the rest of Europe
Cooperation between the State and the Mobile Sector is needed to overcome the problems that
hinder its further development (network licensing, taxation of mobile services, e-government,
allocation of the sufficient spectrum for the development of 3G and 4G networks)
Failure to deal quickly and decisively with the above issues will result in:
• the slowing down of the Sector and reduction of its contribution to the Economy
• negative consequences for innovation
• delay in the development of new services such as broadband
• limited geographical access to new value added services
• higher cost of the new value added services
• less productivity in the sectors that are related to sales, logistics, health services etc
• widening of the digital divide
22
THE SECTOR’S SUSTAINED GROWTH MUST BECOME A
NATIONAL OBJECTIVE IN ORDER TO SECURE A PRODUCTIVE
AND PROSPEROUS ECONOMY
PROPOSED ACTIONS
Reduction of bureaucracy and creation of an attractive environment for investment
towards the development of 3G networks
–Improvement and simplification of the legal framework respecting the development of
networks and the licensing of Base Stations
–Political and social consensus based on the reports of the scientific community
–Targeted campaigns for informing the public
–Fair tax treatment of the mobile communications services (no taxation of mobile
internet use) and reduction of the tax divide with the rest of Europe (annulment of the
“special mobile tax”)
National targets for mobile communications
–Targeted growth of applications within the Public Administration and promotion of
electronic governance with emphasis on wireless and mobile services
–Full exploitation of the digital dividend towards the attainment of real convergence of
mobile communications, fixed communications and content services
–Development of synergies with European policies and actions
Consensus regarding issues with pervasive effects to the Sector and consumers
–Consultation procedure for the registration of prepaid customers. All stakeholders 23
should express their views so that appropriate decisions are made by the State
CONCLUSION
Mobile Telephony is an
important and
Sectorαποτελεί
with a
Ηdynamic
κινητή τηλεφωνία
lot of prospects
σημαντικό,
δυναμικό και
ελπιδοφόρο κλάδο
• For
years
it has
been the
Έχει επί χρόνια
αποτελέσει
τον
ταχύτερα
κλάδο
fastest αναπτυσσόμενο
growing sector
of της
the
οικονομίας της χώρας
economy
• It
has
contributed
towards
Έχει
συνεισφέρει
ουσιαστικά
στην
ανάπτυξη
της
τεχνολογικής
the development of
επιχειρηματικότητας, ιδιαίτερα των
technological
enterprising,
ΜΜΕ και των νέων
επιχειρηματιών
specifically of Mass Media
and
new businesses
Έχειof
συμβάλλει
ουσιαστικά στην
περιφερειακή ανάπτυξη και την
• εξοικείωση
It has contributed
των Ελλήνωνtowards
με τις νέες
τεχνολογίεςof suburbia
the development
and the familiarization of
Greeks with the new
technologies
Mobile Telephony may
be the catalyst for
broadband
Η συνεισφορά
της κινητής
convergence
if
τηλεφωνίας στην ευρυζωνική
combined
with
the
σύγκλιση
μπορεί
να είναι
appropriate
national
καταλυτική,
σε συνδυασμό
με κατάλληλες
εθνικές
policies
πολιτικές
ψηφιακό
χάσμα
της Ελλάδας
από
• Το
The
digital
divide
of Greece
την υπόλοιπη Ευρώπη μπορεί να
vis-a-vis
the rest of Europe
γεφυρωθεί μέσω της ανάπτυξης
may be bridged
through
the
ευρυζωνικής
κουλτούρας,
ιδιαίτερα
σε
απομακρυσμένα
και
ευαίσθητα
development of a “broadband
τμήματα του πληθυσμού
culture”, specifically in remote
Το κινητό τηλέφωνο αποτελεί τη
areas
the country
and
μόνη of
ευρυζωνική
συσκευή
με for
καθολική
αποδοχή
και χρήση
population
groups
withσήμερα
στη χώρα μας
special sensitivities
• Today, the mobile phone is
the only broadband device
with global acceptance and
use in Greece
Η κινητή
τηλεφωνίαmust
Mobile
Telephony
πρέπει ναaαποτελεί
κλάδο
become
“priority
sector”
προτεραιότητας
στη
in the drawing up and the
χάραξη και άσκηση
implementation of
εθνικών πολιτικών
national
policies
regarding
σχετικά
με την
broadband
ευρυζωνικότητα
24