Transcript GDC 2005
A Population Management Sim Gabby Dizon FlipSide Games About the Philippines Population: 90M (12th worldwide) Per-capita GDP: US $2,150 (2007) 29.5M living below $1.35/day Population growth rate – 2.3% (HUGE) » Key issue: Managing population to raise overall economic growth » » » » About the PCPD » Philippine Center for Population Development » Non-profit foundation concerned with population management in the Philippines » Provides grant to policy research and action programs promoting linkage between population and development Project Development » In 2008, PCPD contacted FlipSide Games to submit a proposal for development of a population development game » Goal: Education the Filipino public (especially youth) of the effects of population growth on economic development Why Make a Game? » Easy way to target youth demoraphic » Instill key population development concepts without “preaching” » Huge potential to spread virally Project Development » Total grant amount: Php1.795M (~USD $35,000) including grantee counterpart » Flash-based city simulation game similar to SimCity mechanics » Modeled after actual Philippine city data of population rate, % growth and economy Project Execution » Release the game free to play targeting 12-29 year old demographic » Create awareness of the game with marketing and PR campaign » Capture database of players to be used for further population development studies » Insert SimPop in schools during Social Studies classes about population development » Ultimately raise awareness of population development concerns among ordinary Filipinos Project Execution » Project launch: June 2009 (start of Philippine school year) to last 1 year » Seek additional revenue in the form of in-game advertisements » Dual purpose: Use additional funds for game operations/upgrades and provide the PCPD with additional funds to implement more grants SimPop Screenshot Maybe, just maybe… » If SimPop can make even the slightest dent in the Philippines’ growth rate, the game will have done some good in this world! Thank You! » » » » Gabby Dizon [email protected] www.flipsidegames.net www.simpop.ph