Transcript Travel & Tourism Visitor and Other Exports

Richard R. Miller
Executive Vice President
World Travel & Tourism Council
Caribbean Travel & Tourism
Moving Forward…..Together
June 25, 2004
Rodney Bay, St. Lucia
Tourism Satellite
Accounting
TSA Milestone
Tourism Satellite
Account:
Recommended
Methodological
Framework
u
WTO, OECD,
Eurostat and UN
May 2001
What is Tourism Satellite Accounting?
The Tourism Satellite Accounting
System links Demand for
Tourism to the Industries that
Produce these Goods and Services.
u
An Accounting Tool for Making
Informed Business and
Government Policy Decisions
WTTC’s TSA Research
WTTC / OEF
From Strategy and Concepts to
Implementation, Model Building,
Hard Data, Research, Analysis
And Reporting
u
14 Years of Commitment
The Caribbean
TSA Estimates
Caribbean - T&T Demand
2004
Personal Travel & Tourism
Business Travel
Government Expenditures
Capital Investment
Visitor Exports
Other Exports
Caribbean - Personal T&T
2004
 Travel & Tourism Spending by
Caribbean Residents
 US$8.0 billion in 2004
 6.5% of Total Personal
Consumption in 2004
 6.0% Real Growth in 2004
 3.8% Real Growth per annum
(2005-2014)
Caribbean - Business Travel
2004
 T&T Spending by Caribbean
Companies and Government
Agencies
 US$1.3 billion in 2004
 6.9% Real Growth in 2004
 3.8% Real Growth per annum
(2005-2014)
Caribbean - Personal and Business T&T
Anguilla
Antigua and Barbuda
Aruba
Bahamas
Barbados
Bermuda
British Virgin Islands
Cayman Islands
Cuba
Curaçao
Dominica
Dominican Republic
Grenada
Guadeloupe
Haiti
Jamaica
Martinique
Puerto Rico
Saint Kitts and Nevis
Saint Lucia
St Vincent and the Grenadines
Trinidad and Tobago
US Virgin Islands
0
500
1,000
1,500
2,000
2,500
3,000
Personal and Business Travel & Tourism
(US$ mn)
Caribbean - Gov’t T&T Expenditures
2004
 Government Travel & Tourism
Services Provided to Individual
Visitors and the Community-at-large
 US$1.9 billion in 2004
 8.2% of Total Government
Expenditures in 2004
 1.2% Real Growth in 2004
 3.3% Real Growth per annum
(2005-2014)
Caribbean - Gov’t T&T Expenditures
Anguilla
Antigua and Barbuda
Aruba
Bahamas
Barbados
Bermuda
British Virgin Islands
Cayman Islands
Cuba
Curaçao
Dominica
Dominican Republic
Grenada
Guadeloupe
Haiti
Jamaica
Martinique
Puerto Rico
Saint Kitts and Nevis
Saint Lucia
St Vincent and the Grenadines
Trinidad and Tobago
US Virgin Islands
13.4
27.4
20.9
13.8
14.6
18.3
26.6
28.9
5.7
4.8
6.0
20.6
11.7
20.4
2.9
15.8
7.9
3.9
14.4
23.8
8.6
4.1
19.5
Travel & Tourism Government Expenditures
(% of Total)
Caribbean - T&T Capital Investment
2004
 T&T Facilities, Equipment and
Infrastructure by Public and
Private Sectors
 US$7.4 billion in 2004
 21.7% of Total Capital Investment
in 2004
 1.6% Real Growth in 2004
 3.1% Real Growth per annum
(2005-2014)
Caribbean - T&T Capital Investment
Anguilla
Antigua and Barbuda
Aruba
Bahamas
Barbados
Bermuda
British Virgin Islands
Cayman Islands
Cuba
Curaçao
Dominica
Dominican Republic
Grenada
Guadeloupe
Haiti
Jamaica
Martinique
Puerto Rico
Saint Kitts and Nevis
Saint Lucia
St Vincent and the Grenadines
Trinidad and Tobago
US Virgin Islands
4.1
3.8
3.9
3.5
3.7
2.7
3.2
3.7
2.2
1.9
2.8
3.0
3.6
3.6
1.1
2.4
3.5
2.5
6.3
4.4
4.5
4.5
3.1
Travel & Tourism Capital Investment
(2005-2014 Real Growth Annualized, %)
Caribbean - Visitor Exports
2004
 T&T Spending by International
Visitors
 US$19.0 billion in 2004
 16.1% of Total Exports in 2004
 16.8% Real Growth in 2004
 4.4% Real Growth per annum
(2005-2014)
Caribbean - Other T&T Exports
2004
 Consumer and Capital Goods
Exported for Visitors and Travel &
Tourism Companies Abroad
 US$2.7 billion in 2004
 2.3% of Total Exports in 2004
 8.0% Real Growth in 2004
 3.9% Real Growth per annum
(2005-2014)
Caribbean - T&T Exports
Anguilla
Antigua and Barbuda
Aruba
Bahamas
Barbados
Bermuda
British Virgin Islands
Cayman Islands
Cuba
Curaçao
Dominica
Dominican Republic
Grenada
Guadeloupe
Haiti
Jamaica
Martinique
Puerto Rico
Saint Kitts and Nevis
Saint Lucia
St Vincent and the Grenadines
Trinidad and Tobago
US Virgin Islands
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
Travel & Tourism Visitor and Other Exports
(US$ mn)
Caribbean - T&T Exports
Anguilla
Antigua and Barbuda
Aruba
Bahamas
Barbados
Bermuda
British Virgin Islands
Cayman Islands
Cuba
Curaçao
Dominica
Dominican Republic
Grenada
Guadeloupe
Haiti
Jamaica
Martinique
Puerto Rico
Saint Kitts and Nevis
Saint Lucia
St Vincent and the Grenadines
Trinidad and Tobago
US Virgin Islands
0
10
20
30
40
50
60
70
80
Travel & Tourism Visitor and Other Exports
(% of Total Exports)
Caribbean - T&T Visitor Exports
Anguilla
Antigua and Barbuda
Aruba
Bahamas
Barbados
Bermuda
British Virgin Islands
Cayman Islands
Cuba
Curaçao
Dominica
Dominican Republic
Grenada
Guadeloupe
Haiti
Jamaica
Martinique
Puerto Rico
Saint Kitts and Nevis
Saint Lucia
St Vincent and the Grenadines
Trinidad and Tobago
US Virgin Islands
5.8
4.6
2.1
6.4
4.6
5.5
5.0
4.6
4.0
5.0
5.5
1.8
5.5
8.5
6.8
4.8
2.9
5.2
5.8
5.5
3.3
5.8
5.1
Travel & Tourism Visitor Exports
(2005-2014 Real Growth Annualized, %)
Caribbean - T&T Demand
1990 Constant US$ Bn
Cumulative Real Growth %
1990
1995
2001
2005
2010
Consumption
(Industry)
T&T Industry and Economy
Demand
(Economy)
Caribbean - T&T Industry GDP
2004
 Travel & Tourism GDP Associated
with Visitor Consumption (Direct)
 US$8.7 billion in 2004
 4.5% of Total Gross Domestic
Production in 2004
 14.9% Real Growth in 2004
 4.4% Real Growth per annum
(2005-2014)
Caribbean - T&T Economy* GDP
2004
 Travel & Tourism GDP
Associated with T&T Demand
(Direct and Indirect)
 US$28.4 billion in 2004
 14.8% of Total Gross Domestic
Production in 2004
 11.0% Real Growth in 2004
 4.1% Real Growth per annum
(2005-2014)
*WTTC Concept
Caribbean - T&T GDP
Anguilla
Antigua and Barbuda
Aruba
Bahamas
Barbados
Bermuda
British Virgin Islands
Cayman Islands
Cuba
Curaçao
Dominica
Dominican Republic
Grenada
Guadeloupe
Haiti
Jamaica
Martinique
Puerto Rico
Saint Kitts and Nevis
Saint Lucia
St Vincent and the Grenadines
Trinidad and Tobago
US Virgin Islands
0
10
20
30
40
50
60
70
80
90
100
Travel & Tourism Industry and Economy GDP
(% of Total GDP)
Caribbean - T&T Industry Employment
2004
 Travel & Tourism Employment
Associated with Visitor
Consumption (Direct)
 814,600 Jobs in 2004
 5.2% of Total Employment in 2004
 16.7% Real Growth in 2004
 3.0% Real Growth per annum
(2005-2014)
Caribbean - T&T Economy* Empl.
2004
 Travel & Tourism Employment
Associated with T&T Demand
(Direct and Indirect)
 2.4 million Jobs in 2004
 15.5% of Total Employment in 2004
 12.5% Real Growth in 2004
 2.8% Real Growth per annum
(2005-2014)
*WTTC Concept
Caribbean - T&T Employment
Anguilla
Antigua and Barbuda
Aruba
Bahamas
Barbados
Bermuda
British Virgin Islands
Cayman Islands
Cuba
Curaçao
Dominica
Dominican Republic
Grenada
Guadeloupe
Haiti
Jamaica
Martinique
Puerto Rico
Saint Kitts and Nevis
Saint Lucia
St Vincent and the Grenadines
Trinidad and Tobago
US Virgin Islands
0
10
20
30
40
50
60
70
80
90
100
Travel & Tourism Industry and Economy Employment
(% of Total Employment)
Adventure Jeep Tour
Air Jamaica, Ltd
American Airlines
Asesor Económico, Secretaría de Estado de Turismo
Asoc Hoteles de Juan Dolio
Asoc Hoteles de Santo Domingo
Asoc Hoteles Romana-Bayahibe
ASONAHORES
Atlantis Adventures
Bahamas Hotel Association
Bahamas Hotel Employers Association
Bahamas Ministry of Tourism
Bahamas Taxi Cab Union
Bakers Choice
Barbados Chamber of Commerce
Barbados Ministry of Tourism
Barbados Tourism Authority
Barbados Tourism Investment Inc
Barbados Workers' Union
British Airways (Barbados)
Caribbean Producers Jamaica Ltd
Caribbean Tourism Organization
Central Bank of The Bahamas
Centro de Estrategias
Centro de Investigación Económica de las Antillas (CENANTILLAS)
Coco Kreole Resorts
Comfort Suites Paradise Island
Courtesy Rent-A-Car
Cox & Company
Creative Travel Consultants
Cuentas Nacionales Banco Central
Curacao Hospitality & Tourism Association
De Marchena Kaluche & Asociados
Deloitte & Touche
Foster & Ince Cruise Services Inc
Grenada Board of Tourism
Grenada Hotel & Tourism
Association
Grenada Industrial Development Corporation
Grenada Ministry of Tourism
Hanschell Inniss Ltd
Harmony Suites
Horned Dorset Primavera
Horwath Consulting
Hotel Development Corporation
Hyatt Hotels & Resorts
International Hospitality Enterprises
Jamaica Hotel & Tourist Association
Jamaica Ministry of Finance & Planning
Jamaica Ministry of Industry & Tourism
Jamaica Tourist Board
Jamaica Tours
Kerzner International
Minister of Tourism (St Lucia)
Nassau Paradise Island Promotion Board
Nature Heritage Tourism
Organisation of Eastern Caribbean States
Pas Purchasing
PricewaterhouseCoopers
Puerto Rico Convention Bureau
Puerto Rico Convention Center District
Puerto Rico Department of Economic Development & Commerce
Puerto Rico Government Development Bank
Puerto Rico Hotel & Tourism Association
Puerto Rico Tourism Company
Round Hill Hotel
Sandals Halcyon
Sol Meliá Hotels & Resorts
St Lucia Ministry of Finance
St Lucia Air & Sea Ports Authority
St Lucia Department of Labour
St Lucia Golf & Country Club
St Lucia Ground Handlers
St Lucia Hotel & Tourism Association
St Lucia Ministry of Tourism
St Lucia National Economic Council
St Lucia Representative Services
St Lucia Taxi Council
St Lucia Tourist Board
St Lucia Yachting Association
Sunset Beach Resort
SuperClubs
Symonette Marketing Group
The Barbados Hotel & Tourism Association
The Flamboyant Hotel
The New York Times
The Sandpiper Hotel
USAir, Bahamas
US Airways
United States Virgin Islands Department of Tourism
Villa Montaña Resort
Viva Resorts
Wavecrest Apartments
Wexford Court Hotel
Windjammer Landing
Wyndham El San Juan Hotel
Wyndham Hotels & Resort
Caribbean Steering Committee
Public / Private Focus Groups
Desk Research and Analysis
Review and Debate
Recommendations
Dialog
The Importance of Travel & Tourism to the
Caribbean is Indisputable.
•
The Industry’s Potential is a Long Way
from Being Fully Tapped
•
A Number of Challenges Will Have to Be
Overcome to Ensure Sustainable
Long-Term Growth
Raising Awareness
The impact of the industry is
generally not understood by public
officials, the industry itself, or the
communities where it takes place.
Tourism Planning
Long-term planning at both the
national and regional levels is a
prerequisite for generating investor
confidence and organizing the
successful development of Travel &
Tourism in the Caribbean.
Industry Measurement
The Caribbean’s economic- and marketingrelated Travel & Tourism research and
forecasting are generally inadequate, both in
terms of quality and quantity.
Marketing and Promotion
Experience has shown that demand for any
tourism destination grows sharply if
marketing and promotions are well funded
and effective. WTTC recommends that the
marketing initiative be presented as an
addendum in the Strategic Plan with
consideration for possible later
implementation.
HIV/AIDS
Travel & Tourism stakeholders should seek
help and assistance and follow celebrated
examples of education and HIV/AIDS
management strategies.
Natural Environment
The quality and success of the Caribbean
tourism product is dependent, in large
measure, on the maintenance of a healthy
and attractive natural environment.
Safety, Security and Health
Crime, harassment and other forms of
anti-social behaviour, along with
hazardous and unhealthy facilities, are
major threats – real or perceived – to the
development of the industry.
Community Development
Travel & Tourism, as the region’s
leading industry, must be a key
element of any national strategy to
alleviate poverty and build resilience
and sustainability into rural and
urban communities.
Linkages
A dedicated effort and resources must be
organized by each NTO or tourism
ministry to guarantee a focused approach
to establishing effective linkages
between Travel & Tourism and the
rest of the economy.
Investment
Because of the fundamental importance
of tourism to the economies of almost
all Caribbean countries and the well-being
of their people, it is crucial to put in
place an operating climate that will
encourage growth and investment in
the tourism sector.
Taxation
It is important that Caribbean authorities
recall the WTTC Principles and Guidelines
of Intelligent Taxation and refer to these
principles when they consider new taxes or
adjustments to existing tax structures.
Air Access
There is a need for the creation of a
viable Caribbean air transport system to
supplement the services being provided
by the external carriers and to guarantee
sustainability of air transport services
for the region.
Cruise Tourism
The regional authorities, public and
private sector, should undertake to
develop and agree a regional cruise line
strategy that addresses the multitude of
issues of concern to the industry.
Timeshare
It is imperative for the Caribbean
countries to draw up sound regulations
for timeshare that protect the consumer
and allow legitimate developers to
grow their businesses.
Human Resource Management
Tourism is a labour-intensive, qualitydriven service profession. It depends
crucially on the skills level and
professionalism of the workforce to make
the sector productive and competitive.