Transcript Διαφάνεια 1

Tourism and Aviation - Working together
Georgios Drakopoulos, Director General
SETE, Association of Greek Tourism Enterprises
IACA Assembly
Athens, 21 March 2013
Presentation outline
•About SETE
•Tourism’s socioeconomic contribution
•Greek Tourism capacity 2012
•Greek aviation economic foot print
•Greek aviation policy issues
•Towards 2020
•New targets
•New initiatives
Established in 1991.
SETE aims constantly at boosting competitiveness and
demonstrating the key role of tourism in the Greek economy.
SETE is a non-governmental, non-profit organisation.
Tourism’s socioeconomic contribution
T&T Total contribution to GDP (% )
T&T Total contribution to employment
(% )
T&T Total contribution to employment
('000)
Percentage of trade balance deficit covered
by tourism
Source: SETE, based on data provided by WTTC and Bank of Greece
*provisional data
2012
16,4%
18,3%
688,8
51,2%*
Greek tourism performance 2009-2012
Total T&T
employment
787.600
Year
Arrivals
Receipts (mi. €)
2009
14.914.537
10.400,2
2010
15.007.493
9.611,3
754.400
2011
16.427.247
10.504,7
758.300
2012*
15.519.966
10.024,0
741.000
*The arrivals and receipts of 2012 are SETE's estimate.
Source: SETE, based on data provided by Bank of Greece and WTTC
The contribution of arrivals by air
Year
Total Arrivals
2007
2008
2009
16.165.265
15.938.806
14.914.537
Arrivals by Air
(%) share
73,7%
73,4%
72,1%
2010
15.007.493
70,9%
2011
16.427.247
71,0%
2012*
13.482.989
71,6%
*Jan - Sep
Aviation’s economic footprint
Contribution to Greek GDP
The aviation sector contributes €5.7 billion (2.5%) to Greek GDP.
Major employer
The aviation sector supports 100,000 jobs in Greece.
High productivity jobs
The average air transport services employee generates €114,353 in GVA
annually, which is over 145% more productive than the average in Greece.
Contribution to public finances
The aviation sector pays €2,063 million in tax.
Aerospace manufacturing benefits
Aerospace supports 8,000 jobs, and contributes approximately €402
million to Greek GDP.
Source: Oxford Economics, 2011, Economic Benefits from Air Transport in Greece
New distribution patterns – New challenges
Old distribution model
New distribution model
Source: Ministry of Economy and Innovation, 2007, National Strategic Plan for Tourism-Portugal
Policy issues
•Regulation of the institutional context - the Civil Aviation Authority role
• Competitiveness and pricing policy of Athens International Airport (AIA)
• Privatization of the regional airports
Targets towards 2020
•Greece to be included in the world’s top ten tourism destinations.
•Direct and indirect tourism GVA to reach ~ €50 billion.
•Employment created by tourism to reach ~1.000.000 jobs.
New initiatives
Tourism and Aviation - Working together
Dr Andreas Andreadis, President
SETE, Association of Greek Tourism Enterprises
IACA Assembly
Athens, 21 March 2013