Transcript Morocco

Morocco
Ashish Dobhal, NMPTMBA (3rd year, 9th Sem)- Roll no -12- Marketing Div-A
Background
• In 788, Moorish dynasties rule in Morocco.
• In 16th century, the Sa'adi monarchy repelled foreign invaders and
inaugurated a golden age.
• In 1860, Spain occupied northern Morocco and ushered in a half
century of trade rivalry among European powers.
• In 1912, the French imposed a protectorate over the country and
ended in 1956.
• Morocco virtually annexed Western Sahara during the late 1970s,
• Gradual political reforms in the 1990s resulted in the establishment
of a bicameral legislature, which first met in 1997.
• Made improvements in human rights under King MOHAMMED VI
and its press is moderately free.
• Despite the continuing reforms, ultimate authority remains in the
hands of the monarch
Ashish Dobhal, NMPTMBA (3rd year, 9th Sem)- Roll no -12
Geography -Demographics
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Location - North Africa.
Population-32 million
Area -447,000 square kilometres (173,000 sq mi).
Capital is Rabat, and its largest city is Casablanca.
Bordered by Spain to the north and Mauritania to the south.
Languages -Several dialects of Arabic and Berber are spoken in
Morocco, main languages is Modern Standard Arabic
Fourth most populous country in Arab
Religion- mostly Sunni Islam
Ethnic population-Berber, Arab or Areb- Berber (mixed stock)
Foreign residents – French or Spanish
Morrocans in foreign land- Spain, France, Italy, Netherelands
Ashish Dobhal, NMPTMBA (3rd year, 9th Sem)- Roll no -12
International Affiliations
Organization
Dates
United Nations
since November 12, 1956
Arab League
since October 1, 1958
International Olympic Committee
since 1959
Organization of African Unity
co-founder May 25, 1963; withdrew
November 12, 1984
Group of 77
since June 15, 1964
Organisation of the Islamic Conference
since September 22, 1969
World Trade Organization
since January 1, 1995
Mediterranean Dialogue group
since February 1995
Major non-NATO ally of the United States
since January 19, 2004
Ashish Dobhal, NMPTMBA (3rd year, 9th Sem)- Roll no -12
Economy
• GDP (purchasing power parity):
– $145.2 billion (2009 est.)
• GDP - composition by sector:
– agriculture: 18.8%,
– industry: 32.6%
– services: 48.6%
• Budget:
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revenues: $22.9 billion
expenditures: $23.86 billion
debt External $20.06 billion
Stock of direct foreign investment - at home: $42.68 bill
Ashish Dobhal, NMPTMBA (3rd year, 9th Sem)- Roll no -12
Trade/Industry
• Agriculture - products: barley, wheat, citrus,
wine, vegetables, olives; livestock
• Industries: phosphate rock mining and
processing, food processing, leather goods,
textiles, construction, tourism
• In the Arab world, Morocco has the secondlargest non-oil GDP, behind Egypt, as of 2005.
Ashish Dobhal, NMPTMBA (3rd year, 9th Sem)- Roll no -12
Exports
• Exports: $15.61 billion
• Exports - commodities:
– Clothing and textiles, electric components, inorganic chemicals,
transistors, crude minerals, fertilizers (including phosphates),
petroleum products, citrus fruits, vegetables, fish
• Exports - partners:
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Spain 19.2%,
France 17.6%,
Brazil 7.1%,
US 4.5%,
Belgium 4.5%,
Italy 4.3% (2008)
Ashish Dobhal, NMPTMBA (3rd year, 9th Sem)- Roll no -12
Imports
• Imports:$31.83 billion
• Imports - commodities:
– crude petroleum, textile fabric, telecommunications equipment,
wheat, gas and electricity, transistors, plastics
• Imports - partners:
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France 16.1%,
Spain 13.5%,
Italy 6.5%, China 6%,
Germany 5.6%,
Saudi Arabia 5.4%,
Moldova 5% (2008)
Ashish Dobhal, NMPTMBA (3rd year, 9th Sem)- Roll no -12
Cultural Influences
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Morocco's economy is considered a relatively liberal economy though
Islamic due to the influence of Europeans.
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Since 1993, the country has followed a policy of privatization of certain
economic sectors which used to be in the hands of the government.
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Due to European influence, business is almost always conducted in French.
France remains the primary trade partner (supplier and customer) of
Morocco. France is also the primary creditor and foreign investor in
Morocco. This is mainly due to the historical relation with France.
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Morocco is the world's third-largest producer of phosphorous (after China,
and United States) and the price fluctuations of phosphates on the
international market greatly influence Morocco's economy.
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Location makes it ideal to do business with South Europe.
Ashish Dobhal, NMPTMBA (3rd year, 9th Sem)- Roll no -12
Business Culture
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Most companies are closed from 11:00 to 3:00pm on Fridays for prayer. It is also
important to avoid scheduling important meetings during Ramadan, an important
Islamic holiday.
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Decision Making
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Structure and hierarchy in Moroccan companies
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It usually takes time to reach work-related decisions. Moroccans dislike being rushed and
may arrive thirty minutes to an hour late for meetings. However,foreign visitors are expected
to be punctual.
Authority is always respected, however bosses will typically consult the group before making
a decision.
Decisions require the time and approval of many directors due to the bureaucratic nature of
most Moroccan companies.
Moroccans are generally more quiet and reserved around their superiors and will not be
upfront or direct with those above them. However when around people of the same status,
they may have lively debates and speak over each other.
Working relationships in Morocco
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Moroccans are not straightforward communicators and will often avoid direct confrontation in
business.
Moroccans prefer to express excitement or dislike with facial expressions rather than with
words.
Ashish Dobhal, NMPTMBA (3rd year, 9th Sem)- Roll no -12
Business Etiquette (Do's and Don'ts)
 DO greet everyone formally and do not use first names
unless you are givenpermission. Moroccans place a lot
of emphasis on formality.
 DO take time to establish relationships with Moroccans.
Showing an interest and effort to get to know Moroccans
that you meet will improve their perception of you.
 Moroccans will show you the same attention and interest
as networking is popular and essential towards forming
personal relationships for requesting and returning
favours.
 DO take time to negotiate as Moroccans don’t tend to
rush. Rushing a client is looked down upon and can be
perceived as aggression.
Ashish Dobhal, NMPTMBA (3rd year, 9th Sem)- Roll no -12
Don’t’s
X DON'T jump into the subject matter at the beginning of a
conversation. It is customary to establish a personal relationship first
by asking about their health family and friends before discussing the
business matters at hand.
X If your Moroccan counterparts are Muslim, avoid asking about
female family members.
X DON'T discuss sensitive subjects such as the King, Islam, women’s
rights and sex. These subjects should not be brought up unless you
know a person extremely well.
X DON'T directly confront someone, especially in public. Moroccan’s
are very proud so any public confrontation can be detrimental
towards your business relationship with them. It is best to use an
intermediary when possible, or someone who knows
Ashish Dobhal, NMPTMBA (3rd year, 9th Sem)- Roll no -12