Transcript Beer!?
Shaping a Beer Friendly
EU Business Environment
Pierre-Olivier Bergeron
Secretary General, The Brewers of Europe
Croatian Chamber of Economy – Enterprise Europe Network Croatia
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The Westin Zagreb
19 April, 2011
Outline
A European Federation
“Brussels”
Beer!?
Challenges
Opportunities
Governance
Strategic Profile
Regulators and Endorsers
Case Study: Alcohol Policy
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A European Federation
Founded in 1958
27 National Associations
EBC as technological arm
Member of the C.I.A.A.
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“Brussels”: a snapshot
Institutional set up “at large”
The triangle
CoR, EESC!
Pan-sectorial organisations
e.g. CIAA
Sister organisations
CEEV, COPA-COGECA, CEPS-EFRD, AICV
Value chain (value chain)
Euromalt, HOTREC, Eurocommerce
NGOs
Friendly: e.g. ETSC
Not-so-friendly: e.g. EUROCARE, EPHA
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“Village” MEDIA
Think Tanks & other platforms
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Beer!?
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A beverage with a vast history
Water, cereals, hops, yeast
Brewed everywhere across Europe
386 million hl production
30 to 160 l per capita consumption
4000 breweries
4 majors with EU HQ
Myriads of SMEs
2.1 million indirect employment
25% world production
51 billion € taxes
0.43% EU GDP
Touching upon regulatory issues incl.:
food law, enterprise, agriculture, (public)
health, consumers, transport,
environment, trade, taxation, customs,
information society, competition etc.
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Challenges
Regulatory
EU law is prolix
Impact on licence to brew
Impact on licence to market beer
Reputational
Europe’s convivial drink versus:
A risk product?
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Opportunities
Reputational
Vicinity
Lifestyle, diet
Regulatory
Maintain licence to brew
Maintain licence to market
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Governance
National
Associations
General Assembly
Board
Brewing companies
President + 4 MB *+ 4 NMB**
Secretaries
General
Committee
National
Associations
Executive Committee
President + 1 VP + 4 MB + 5 SG***
EBC
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Executive
Committee
National
Associations
Brewing companies
Issue Management
Teams / Working Groups
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Major Brewers
** Non major Brewers
*** Secretaries general
Strategic Profile
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Strategic Domains
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Strategic Pillars
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Regulators can be Endorsers
“Few of us realise the economic consequences of Europe’s
brewing sector. The production and selling of beer secures
millions of jobs, many sport events wouldn’t even be
possible without the sponsoring of the beer sector, and the
sector contributes billions annually in taxes to European
governments.”
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Ms Marianne Thyssen MEP
President of the European Parliament Beer Club
13 October 2009
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Regulators can be Endorsers
“Beer and beer producers are important for
Europe. They are cultural ambassadors for Europe,
they deliver a major contribution to the economy.
They strengthen social cohesion, in a responsible
way. Europe fully recognizes these values.
The EU wants to create the right climate to help
you meet the challenges you face such as the
effects of the economic downturn.”
Mr Herman Van Rompuy
President of the European Council
12 October 2010
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COUNCIL
CONCLUSIONS
EU “Alcohol Strategy”
Process 2001-2006
calling for a
Community strategy
(2001 and 2004)
DG SANCO INFORMAL DRAFT DISCUSSION PAPER
on the EU Strategy on Alcohol (1st version July 2004, second version March
2005)
STAKEHOLDER CONSULTATIONS
Alcohol & Health Working Group,
Stakeholders, EPC Roundtables,
meetings re Anderson report (2004,
2005)
INTERSERVICE
CONSULTATION
Jul-Aug 2006 Duration can vary:
min 2 weeks)
BACK TO
DG SANCO
HEALTH
COUNCIL
June; MS
Sharing of
views
REVISED
DRAFT
IMPACT ASSESSMENT
First 3 Inter-DG Steering
Group meetings
STAKEHOLDER
CONSULTATIONS
(Alcohol & Health
WG; Other
stakeholders; IntraSANCO)
HEADS OF
CABINET
COMMUNICATION OF THE EUROPEAN COMMISSION
TO THE COUNCIL, THE EUROPEAN PARLIAMENT,
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Committee of the Regions and Economic & Social Committee
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IMPACT
ASSESSMENTS
(Steering Group
meetings; Anderson
Report; RAND Report)
COLLEGE OF
COMMISSIONERS
(October 06)
Outreach Tools
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EU
EU
Institutions
legislation
MEPs
National
associations
The Brewers of Europe secretariat
National Associations ARE KEY!!!
MPs
International
National
authorities
organisations
(e.g. WHO)
Direct
Participation of national associations in meetings
Indirect
Information or participation where appropriate
Direct
Participation of The Brewers of Europe in meetings
Indirect
Tools and information to national associations
Follow-up 2007-2012
• An opportunity to sit at the table rather than be on
the menu
• Good practice sharing
• Multistakeholder approach
• “Co-operative voluntarism”
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Committing to stepping up action
EU level
Self-regulation
presently
endorsed but we
need to keep
demonstrating
effectiveness
across the EU.
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7
OS
Member States
Self-regulation
regularly
challenged.
Regulating is
« easier ». Need
to demonstrate
effectiveness.
Thank you
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