Transcript Lithuanian consumer

Lithuanian consumer
Algirdas Vainauskas
Simonas Ramanauskas
LITHUANIA
 Population:3,384,900
 Area:
65,300 sq.
km
GDP – $38.5 billion

 Neighbouring with
– Latvia
– Poland
– Belarus
– Russia
 NATO and EU member
 Capital - Vilnius
Nationalities in Lithuania
• Lithuanians – 84.6% 2 864,0 thousands.
• Russians – 5.1% 173,3 thousands.
• Polish – 6.3% 212,1 thousands.
• Belarus – 1.1% 38,4 thousands.
Religion
• In 2005 79% of Lithunians belonged to
the Roman Catholic Church. The Church
has been the majority denomination since
the Christianisation of Lithuania in the end
of fourteenth century and beginning of
fifteenth century
Industry
• Food and drink industry
• Clothink and textile industry
• Machinery and mechanical appliances
• Chemical industry
Customers basket
• Today the customers basket is made from
532 usable items and from 129 services.
Every month this information about items
and services is collected from 19 territorial
units, which include over 3300 sale and
service sphere companies.
Trends at the food market
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To improve Lithuanian products quality
To improve logistic system
To improve marketing system
To get better Lithuanian products image
To develop export terms and insurance service
To raise export of new items and to raise the
qualification of the exporters.
Retail chains
IKI
MAXIMA
RIMI
JYSK
Lithuanian consumer habits
• Lithuanians go to shops more often
because they buy less in one time.
• Mostly people spend little time in shops,
buying just necessary things.
• Lithuanians look skeptically in to new
things.
Thank you for your attention