Transcript What is a statistical pill?

Statistical Pills
Work Session on the Communication of Statistics
Geneva, 18-20 June 2014
Maria Jesus Vinuesa ([email protected])
INE-Spain
Statistical Pills
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Introduction to Explica
INE experience producing videos
Marketing studies: less is more
Statistical pills
How do we produce the videos?
Next steps
Statistical Literacy Portal: Explica
2010: INE started to work on a
Statistical Literacy initiative
objective
- help people to become familiar with some basic
concepts and so enhance the proper use of
statistical information
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- raise awareness of
undertaken by the INE
the
statistical
activity
Facilitate access to and the use of statistical data
Improve communication about the methods and the
quality of the data
Facilitate the re-use of the information produced
Statistics as a science
Statistics as a science
History of the statistics
History of the statistics
Games
Games
Videos
Videos
Applications
Applications
Facilitate access to and the use of statistical
data
Improve communication about the methods and the
quality of the data
Facilitate the re-use of the information produced
Statistical Pills
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Introduction to Explica
INE experience producing videos
Marketing studies: less is more
Statistical pills
How do we produce the videos?
Next steps
INE experience producing videos
We have a channel INEDifusion
31Videos (16 in English), total 184,000 views
Different subjects:
Consumer Price Index
Labour Force Survey
Gross Domestic Product
National Statistics Institute
Census..
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184,000 views
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INE experience producing videos
Characteristics of our videos:
• Explain a statistical operation (CPI, GDP, Census..)
• 3-4 minutes of duration
We have found inspiration in other Statistical offices
Thanks!!!
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INE experience producing videos
Characteristics of our videos:
• Explain a statistical operation (CPI, GDP, Census..)
• 3-4 minutes of duration
We have found inspiration in other Statistical offices
Thanks!!!
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INE experience producing videos
Achievements:
• reach new users
• increase the visibility of our statistical operations
• enhance statistical literacy among the general public
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INE experience producing videos
We are happy, but…
Feedback from some users
Too long
Not explain everything about the subject
a bit contradictory?
We have done some research and have got
some findings
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Advantages of developing video projects.
General
• 90% of the information that our brain receives is visual.
• In social networks and websites in general, users share more videos
than other information.
• YouTube is the world’s second largest search engine.
• Audio-visual content represents 40% of the overall Internet traffic.
• more than 79% of people who use the Internet frequently watched
various videos.
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Advantages of developing video projects.
INE perspective
People demand this new language of communication
It allows us to reach high levels of dissemination at a very
low cost and investing a reasonable amount of time
and resources.
Videos showing how our institution works help us to get
closer to people, in particular to young people
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Statistical Pills
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Introduction to Explica
INE experience producing videos
Marketing studies: less is more
Statistical pills
How do we produce the videos?
Next steps
Marketing studies: less is more
the degree of attention on video usually decreases the
longer the video is
According to statistics:
• After a minute watching a video, 56% of the audience is
gone.
• average length of time a video is watched is 2.7 m
• The average advertisement length has been reduced
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182,500 views
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Total views for region
Estimated average
minutes watched
Conclusion:
We keep on investing on videos but we
need to adapt our videos to these evidences
Experience +
Users feedback +
Studies +
“Less is more principle”
We decided to produce
shorter videos
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Statistical pills
Statistical Pills
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Introduction to Explica
INE experience producing videos
Marketing studies: less is more
Statistical pills
How do we produce the videos?
Next steps
What is a statistical pill?
It is a micro video (of less than 60 seconds) which
shows certain knowledge related to a Statistical topic
•Basic statistical concepts (proportions, rates..)
•Official Statistics definitions and procedures.
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Statistical Pills
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Introduction to Explica
INE experience producing videos
Marketing studies: less is more
Statistical pills
How do we produce the videos?
Next steps
How do we produce the videos?
Stages:
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Choosing the topic
Writing the script
Recording the audio
Editing the video
Checking it
Uploading it on YouTube
Next statistical pills
• Consumer Price Index and the Harmonised Index of Consumer
Prices in EU (HICP)
• At-risk-poverty threshold rate
• Microdata, what for?
•The purchasing power parities and purchasing power standards
•Economically active/inactive persons; employed/unemployed
•the concept of seasonal adjustment of short-term indicators
Thank you for your
attention