small_business_and_entreprenership 3
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Transcript small_business_and_entreprenership 3
David Stokes
Nicholas Wilson
Small Business Management and Entrepreneurship
Fifth Edition
Lecture outline
Internal and external influences
When and where to setup
Which industry or market to choose
Sink or swim?
Porter’s five force analysis
Why will small businesses excel?
Critical survival factors
Internal influences
Owner-manager motives
Personal attributes
Technical skills
Management competencies
Marketing, finance, human resource management
Entrepreneurial management behaviors
Opportunity identification and exploitation, resource
coordination, networking, entrepreneurial decision
making
External influences
Macro
Political
Economic
Social
Technological
International
Micro
Local economy
Market
Competitors
Customers
When to set up
Levels of unemployment
Government policies
Profitability
Interest rates
Personal savings and assets
Consumer expenditure
Structural change
Where to set up
Geographic areas with:
Population growth
Unemployment
Wealth
Workforce qualification
Business size
House prices
Local government spending
Government policy
Which industry and market to
choose?
Lets first differentiate between market and industry.
Economies of scale
Product differentiation
Switching costs
Access to distribution channels
Government policy
Impact of internet
What can a business do to give it the best possible
chance of success on the internet?
Niche or specialized product
Flexible payment methods
Secure electronic payments
Minimum capital investment
Stock control
Quick and reliable logistics
High visibility on the internet
Provide a comprehensive web site
Types of business closures
Most common types of business closures are:
Financial failures
Not meeting owner’s objectives
Technical closures
Sold on
Adjusting to uncertainty
Why are small firms more likely to face uncertainty
compared to large firms?
Inability to control prices
Lack of market power
Dependency on a small customer base
Small firms can face three types of uncertainty:
Technical uncertainty
Unsure of the success of the product or service and the costs
Market uncertainty
Entrepreneur does not know if the demand of the product will
exist
Competitive uncertainty
How will entrepreneurs handle and deal with competition
Some problems
Problems that the small business owners are likely to
face with respect to uncertainty:
Interest rates
Cash flow and payments
Low turnover
Lack of skilled employees
Tax burden
Premises, rent and rates
Inflation
Government regulations and paperwork
Access to finance
Competition from big business
High rates of pay
Porter’s five force analysis
Potential for Entry (barriers to entry)
Power of Buyers
Power of suppliers
Potential for substitutes
Rivalry
In some industries large firms will have advantage over
small firms but in some industries it is the other way.
Some industries may be fragmented into large number
of smaller firms for the following reasons:
Low entry barriers
Diseconomies of scale
High creative content
Personal service
Close local control
Newness
Assignment
Identify some critical survival factors in the small
business environment which help to determine
whether a new venture will sink or swim.