Transcript Inflation rate 2012

Presentation
Lithuania 2013
Introduction
We are whole sale company JSC „VATL Group“. Our location is Vilnius, Lithuania. We
are selling food and non-food products, part of them world known brand names. We
are working in all three Baltic countries: Lithuania, Latvia and Estonia markets. We are
young, but experienced, ambitious and motivated company. Our management team
have big experience (average 11 years of experience) in sales and marketing fields.
Especially strong Key accounts positions. A good relationship with biggest clients –
chains gives good results. Communication could be in English or in Russian languages.
JSC “VATL Group” distribution channels
Products are distributed via a wide network of retailers

Modern trade – hyper and supermarkets (Largest retail chains in Lithuania:
Maxima, IKI, RIMI);

Petrol stations;

HoReCa;

Healthcare – pharmacy chains;

Traditional trade – specialized shops, C&C, discounters, big and small groceries.
JSC “VATL Group” Warehousing and Logistics
Logistics center in Vilnius
 city limits with easy connection to major directions from
Vilnius;
 12500 m² "under roof" and 3000 m² for outdoor storage;
 9,000 pallet racking system;
 bonded warehouse area;
 oversized shipment storage area "under roof";
 side loading platforms;
 ramps for handling cargoes from sea containers.
Services :
 full 3PL services;
 handling and short or long storage of transit cargoes;
 customs broker services;
 order placing and tracking through internet.
Vision of working scheme and principles in Baltic area
We are looking for long term partners who are interested in them own brand building in Baltic
states area. To get good results usually producer and representer must work like one team.
Producer knows them product better than anybody else and must to support brand building from
them side. We could support with our knowledge, experience and information (market data
research) of local market.
JSC “VATL Group” could cover Lithuania market like Latvian and Estonian, for Latvia and Estonia
we have person-representative who coordinates products supply and controls our clients in the
area. Also representative prepares all necessary reports for producer and main office.
Logistic center Latvia
Logistic center Lithuania
Producer
/Supplier
Logistic center Estonia
Management
Representative
Vision of working scheme and principles in Lithuania
JSC “VATL Group” could works with all clients directly in whole Lithuanian market.
Modern trade negotiations and supply directly. Traditional trade negotiations directly
logistic trough outsourcing company. Professional product lines we could supply
trough our partners.
Delivery time of orders 24h, extra transportation services (delivery in 2-4 hours).
Factory/
Logistic center
Logistic center
Coordination and
control center
Traditional Trade Stores
Logistic center of Modern Trade client
Modern Trade Stores
Vision of jobs and responsibilities
JSC “VATL Group”:
• KA control
• Negotiations
• Listings
• Price policy
• Merchandising
• Promo planning
• Orders
• Logistic
• Reports
Producer/Supplier:
• Supply
• Brand concept
• Support in brand building
• Place in shelve concept
Focus on brand
•
Brand building strategy for 3-5 years
•
Effective Public relations and sponsorship of events
•
Synergy of professional combination of ATL and BTL means
•
Merchandising
Focus on producer/supplier
•
Involvement of maximum assortment
•
Evaluation of opportunities in each category
•
Defining of assortment leaders for focuses
•
Marketing plan for 3-5 years
Launch of new products
•
Market research and analysis of target consumer behaviour
•
Clear positioning of products and marketing plan for 3-5 years
•
Presentation of products to clients, merchandising
•
Synergy of professional combination of ATL and BTL means
•
Implementation of different marketing tactics depending of target audience
Take over brands
•
Detailed take over plan
•
Present situation brand health analysis (distribution, marketing monitoring
data, consumer behavior)
•
Marketing plan for 3-5 years
•
Constant evaluation of everyday operations
Lithuania
General overview of economy 2012
Population: 3. 349 872
Unemployment rate
2010 18.1%
2011 15.3%
2012 13.2%
GDP +3.2%
Inflation rate 2012 3 %
Average Income/household
member 2012
475.20 EUR or +6 % vs. 2011
General overview of trade channels
Traditional
Trade; 12%
Modern
Trade; 88%
AC Nielsen 2012
Comments: Comments: The biggest part of market have Modern Trade channel (MT).
In MT we have four biggest chains: Maxima LT, IKI, Norfa, Rimi in total they have 72%
of market.
Latvia
General overview of economy 2012
Population: 2.236.910
Unemployment rate
2010 6,2%
2011 19,8%
F2012 17%
GDP - 1%
Inflation rate 2012 1,4%
Income/household member 2012
481 EUR or +4 % vs. 2011
Latvia market by trade channels
Traditional
Trade; 18%
AC Nielsen 2012
Modern
Trade; 82%
Comments: The biggest part of market have Modern Trade channel (MT). In MT we
have four biggest chains: Maxima, Rimi, Elvi, Mego Nelda.
Estonia
General overview of economy 2012
Population: 1.299.371
Unemployment rate
2010 7,2%
2011 19,8%
F2012 15%
GDP +1,8%
Inflation rate 2012 3,9%
Income/household member 2012
489 EUR +8 % vs. 2011
Estonia market by trade channels
Traditional
Trade; 10%
Modern
Trade; 90%
AC Nielsen 2012
Comments: The biggest part of market have Modern Trade channel (MT) 90%. In MT
we have four biggest chains: Maxima, Rimi, Selver, Prisma. Traditional trade have only
10% of market.
Thank you for your time!
VATL Group, UAB
E-mail: [email protected]
Web page: www.vatl.lt
Tel.: +370 679 88866