Transcript Monika Sznajder, Chief Translation Consultant, GET IT

Developing
translation markets
POLAND
GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected], www.getit.pl
INTRODUCTION
• WHO WE ARE
• WHAT THE POLISH MARKET IS
GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected], www.getit.pl
GET IT - WHO WE ARE
• a translation market leader – one of the three largest
companies in Poland, present in the market since
1995
• the first Polish translation company to obtain the ISO
9002 certificate (in 2001)
• several thousand corporate clients from all over the
world
• major clients from public administration
• 650 translators and interpreters
• major area of expertise: specialist translation, large
projects coordinated within short deadlines
• advanced technologies, both to manage and assist
the translation management process
GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected], www.getit.pl
WHAT THE MARKET IS
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40 million people
GDP – USD 214 billion in 2004,
GDP per capita – USD 6,340 in 2004
economic growth – on average 4.4% a year in the last
10 years
• inflation rate – 3.5% in 2004, 15% in 1997, 500%
in 1989
• US dollar exchange rate – 3.184
• euro exchange rate – 3.954
GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected], www.getit.pl
MAIN FACTORS
AFFECTING THE
TRANSLATION MARKET,
ITS HISTORY SINCE 1989,
ITS DEVELOPMENT AND
PROSPECTS
GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected], www.getit.pl
MACROECONOMICS
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foreign investment
influx of foreign capital
growing foreign trade balance
Polish companies investing and selling their products
abroad
• further privatisation and restructuring of the Polish
economy
• possible slower pace of the economic growth and
Poland’s losing large foreign investments to its
neighbours (the Czech Republic, Slovakia)
GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected], www.getit.pl
CHANGES IN THE
OPERATION OF THE POLISH
PUBLIC SECTOR
• implementation of new technologies and equipment
co-financed from international resources (World
Bank, EBRD, NATO)
• implementation of integrated IT systems
GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected], www.getit.pl
EUROPEAN INTEGRATION
• adapting documentation to EU requirements
• entering new markets
• structural and pre-accession funds
GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected], www.getit.pl
BUSINESS ENVIRONMENT
CONDITIONS
• a tendency to outsource services
• a growing awareness that certain jobs are best done
by professionals
• constantly higher requirements regarding the quality
of translations
• a continuously increasing number of people who
speak or at least understand foreign languages →
decreasing demand for interpretation and for the socalled “general translations”
• a growing tendency to use agencies rather than
individual translators.
GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected], www.getit.pl
WHO BUYS TRANSLATIONS
• PRIVATE SECTOR
• PUBLIC SECTOR
• EU BODIES
GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected], www.getit.pl
PRIVATE SECTOR
• manufacturing: automotive industry, food processing,
chemicals, pharmaceutical products
• financial sector
• law firms
• trade companies
• construction
GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected], www.getit.pl
PUBLIC SECTOR
• ministries (Ministry of the Economy, Ministry of
Finance)
• universities (Warsaw University, the National School
of Public Administration)
• government agencies (Polish Agency for Enterprise
Development)
GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected], www.getit.pl
EU BODIES
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Directorate General for Translation
European Parliament
European Commission
Translation Centre for the Bodies of the European
Union
GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected], www.getit.pl
WORKING FOR THE
PRIVATE SECTOR
• WHAT KIND OF TEXTS
• WHAT LANGUAGES
• WHEN DO BUSINESSES TURN TO
AGENCIES
• WHAT THEY EXPECT
GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected], www.getit.pl
WHAT KIND OF TEXTS
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legal texts
technical documentation
all types of certified texts (sworn translations)
financial texts
registration/incorporation documents
GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected], www.getit.pl
WHAT LANGUAGES
• English
• French
• German
• Russian
as well as:
Italian, Spanish, and the new EU languages, particularly
Latvian, Lithuanian and Estonian
GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected], www.getit.pl
WHEN DO BUSINESSES
TURN TO AGENCIES
(rather than to freelancers or
their own staff)
• when they want to have large amounts of texts
translated over a short period
• when the SLT/TLT are non-typical
• in cases of highly specialist texts
GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected], www.getit.pl
WHAT THEY EXPECT
(not necessarily in that order)
• professional terminology guaranteed by an industry
specialist
• on-time delivery
• short time-scales
• reasonable prices
• confidentiality
• quality
GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected], www.getit.pl
WORKING FOR THE
PUBLIC SECTOR
• WHAT KIND OF TEXTS
• WHAT LANGUAGES
• WHEN DO PUBLIC SECTOR
ENTITIES TURN TO AGENCIES
• WHAT THEY EXPECT
GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected], www.getit.pl
WHAT KIND OF TEXTS
• a wide variety of documents relating to
European integration, i.e. acquis
communautaire, new legislation, projects cofinanced by international entities
GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected], www.getit.pl
WHAT LANGUAGES
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English
French
German
Russian
GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected], www.getit.pl
WHEN DO PUBLIC SECTOR
ENTITIES TURN TO
AGENCIES (rather than to
freelancers or their own staff)
• when their in-house personnel do not have the
necessary knowledge/time to handle the job
themselves
• when required to do so under the law (the Polish Law
on Public Procurement)
GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected], www.getit.pl
WHAT THEY EXPECT
• low prices first and foremost
• quality, preferably
GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected], www.getit.pl
PERSPECTIVES
GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected], www.getit.pl
• stable, but continuously developing market
• continuously various client profiles
• some industry standards, presently almost nonexistent
• a growing range of services offered along with
translations (desktop publishing, editing,
copywriting, graphics, printing)
• changing profile of texts – websites, marketing and
advertising materials
• new languages – increasing demand for the new EU
languages, as a result of integration.
GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected], www.getit.pl
THANK YOU
GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected], www.getit.pl