Transcript Why go global?

Rational for Going Global
Alexander Consulting Enterprise
3/26/2016
Why go Global?
-Capturing New Markets
GDP as Share of World GDP at PPP By Country
-Diversification
-Cost Advantages
 Economies of Scale
 Economies of Scope
 Global Sourcing
 Brand Name Leverage
Alexander Consulting Enterprise
3/26/2016
Why go Global
-Taking Advantage of Differences in Laws
and Regulations
 Labor Cost
 Cost to Protect Workers
 Cost to Protect Environment
 Taxes
Alexander Consulting Enterprise
3/26/2016
Why go Global
- Learning, Transfer of Knowledge
- Leading Markets
- Homogenization of Consumer Needs
- Modern Telecommunication Technology
- Global Customer
- Global Linkages
- Competition
-First - Mover Advantage
Alexander Consulting Enterprise
3/26/2016
2. How?
-Which Country?
-Which Products/Brands/Services?
- Which Mode of Entry?
- Which Strategy?
Alexander Consulting Enterprise
3/26/2016