Transcript SME (ECUADOR) S.A

Peru in numbers
Population: 30 Million
Main Cities
Lima
9
million
Arequipa
1
million
Trujillo
1
million
Cuzco
800 Thousand
(*) Plus 3.45 million Tourists/year
Size:1’250,000 Sq Km
Neighboring Countries
NORTH :Ecuador
& Colombia
EAST : Brasil &
Bolivia
SOUTH: Chile
WEST : Pacific
Ocean
METROPOLITAN LIMA
Macroeconomic Environment
A stable economy enabled the country’s growth to unprecedented levels
Very low inflation rate in past 5 years
GDP grew by about 100% in past 5 years
Inflation
GDP Growth Ratio
7.2%
5.5%
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'11
'12
4.5%
3.5%
'13
'14
Poverty diminished from 48% to 34% Iast 5 yrs
Peru Social-Economic Partition
2%
18%
2.8%
3.0%
'10
'11
'12
'13
'14
Per capita up from US$ 2400 to US$ 5000 in last 5 yrs
Active Economy Per Capita Income
80%
17%
A
B
C
D
E
70%
60%
40%
20%
21%
2.7%
3.5%
2.5%
42%
0%
US$300
30%
US$
1000
Our Main Office in Lima
Our Mission

To satisfy our customer needs by means of bringing
them closer to first quality products from worldwide
recognized brands and backed by extremely
prestigious companies.
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To assure the leading edge in everything we do
working hard with enthusiasm and effort to indulge
our customer base with our trade mark customer
service.
Our Organization
Incorporated in Lima, Peru in 1,992
Fully owned by LS Andean Trading
Corporation – Miami Florida USA
Employs directly: 102
Sales Force: 64
Sales Offices in: Lima, Arequipa, Trujillo,
Cuzco, Iquitos, Piura, Chiclayo, Huancayo,
Ica, Ancash, Cajamarca with National Sales
Distribution
Our Staff
Our Basic Organizational Structure
Directorio
GeneralManager
Secretary
Import/Export
Systems and Analysis
Central Filing
Comercia l Manager
Analists
Credit, Finance, Adm
Key Accounts Mngr
Software Mngr
Accounting
Wong/Metro
Sales &
Merchandiserss
IT Systems
Human Resources
Pza Vea/Vivanda/Mass
Sales &
Merchandisers
Operations
Tottus
Marketing
Sales &
Maerchandisers
Security
C-Stores
Institutional
- Analysis,
Creativity, Design,
Execution, Control
Sales Lima
Farmacies
Wholesalers & sub-distributors
Sales Northern Peru
Sales Southern Perur
Credit &
Collections
Our Infrastructure
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Own Central Office Building
Own Truck Fleet
Own Light delivery trucks and cars
Warehouses in Lima
Sales Offices in the Provinces
State of the art IT systems
On-line/real time sales and controls
Imported Product Lines
BORGES: Olive Oil –
CHOCORITE: Sugar Free Confections CHURCH & DWIGHT: Trojan, Arm&Hammer, Kaboom DE METZ: Confectionery GUANDY: Confectionery –
HARIBO: Gummies JUST BORN: Confectionery NATIONAL BEVERAGES : Shasta & LaCroix NESTLE: Wonka, candy THE HERSHEY CO.: Chocolate, confections –
TIPS: Houshold cleaning items TOPPS: Candy –
WRIGLEY: Chewing gum, candy–
Domestic Product Lines
Beberash: Iced Tea, Juices
GS: Pisco
Orquidea:Chocolate
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Key Accounts
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Wong/Metro
Vivanda/Pza Vea
Tottus
Makro
MaxiBodegas
MIFARMA (Drugstores)
Inkafarma (Drugstores)
Other Drugstores
Primax
Pecsa
Repsol
Movie Theaters
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90 stores
110 stores
42 stores
8 stores
8 stores
358 stores
600 stores
650 stores
138 C-stores
65 C-stores
136 C-stores
42 outlets
Strategic Partners
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Primax
Repsol
Burger King
McDonald’s
Pizza Hut
KFC
Movie theaters: Cinemark, UVK
National Supermarket Chains
Regional Supermarket chains
Hotels & restaurants (five & four stars)
THE BEST TEAM
SUPPORTS THE BRANDS AND THE PRODUCTS
Nineteen years … and counting!
What makes LS ANDINA SA a vital partner:
 23 years of innovation
 First to introduce the check-out concept having
installed 120+ check-outs in supermarkets and C-stores.
 Establishes partnerships with key players in the impulse
category: batteries, film, candy, chewing gum, etc.
 Introduced the sale of bulk items specially in candy
stores at malls.
 Introduced the concept of seasonal products and special
campaigns to promote sales.
 Introduced the sale of candy year round
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Introduced the use of refrigerated trucks with side billboards to
promote sales and brand awareness.
Our marketing initiatives are largely imitated by competitors
with little or no success. Consumers love our way to market
Unprecedented community outreach: Xmas parades visiting
orphanages, children hospitals, etc.
Campaigns promoting social values
More…..much more!
The best team
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Promotions are developed in precise and most
needed moments with specific targets and
objectives.
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Brands and its products receive constant
support from LS ANDINA SA specially in
seasonal sales like Valentine’s day, Mother’s
Day, Father’s Day, Independence Day, National
Holidays, Haloween, Christmas, etc.
THE BEST TEAM…
COMMUNICATION
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Constant communicational support through mass
media outlets (TV, Press, Magazines) at no or low cost
by means of interviews, press releases, commentaries
by journalists and satisfied consumers.
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Constant tastings, presentations in many and divers
public places, visits and special activities in points of
social interest, etc.
YOUR BEST PARTNER