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Professor Paul Patterson Head, School of Marketing Australian School of Business University of New South Wales 1. OVERVIEW 1. Opportunities provided by expansion of the ‘middle class’ & economic integration 2. Opportunities to leverage advances in information and communications technologies 3. Post GFC, focus on key business issues of corporate social responsibility, sustainability, governance and concentrate on opportunities presented by the emerging ‘service economy’ 4. How business schools in the region can further their interests by both co-operating and competing (‘Co-opertition”) Services – The Growth Engine of the World Economy 90% Services 80% 70% 60% 50% 40% Non-durable Goods 30% 20% 10% Source: Bureau of Economic Analysis, 2008 2007 2004 2001 1998 1995 1992 1989 1986 1983 1980 1977 1968 1965 1962 1959 1956 1953 1950 0% 1974 Durable Goods 1971 Percent of US Personal Consumption 100% Price Indices for Goods and Services 140 Japan drives productivity Services Consumer Price Index (2000=100) 120 Non-durables 100 Durables 80 60 China drives productivity 40 Durable goods prices fall 20 Source: Bureau Economic Analysis, NIPA Table 1.2.4. Price Indexes for GDP by Type of Product 20 06 20 06 20 02 19 98 19 94 19 90 19 86 19 82 19 78 19 74 19 70 19 66 19 62 19 58 19 54 19 50 0 Productivity Gains in Manufacturing Consumer Price Index (2000=100) Japan drives productivity Services Durables China drives productivity Durable goods prices fall Source: Bureau Economic Analysis, NIPA Table 1.2.4. Price Indexes for GDP by Type of Product Revenues: Products Versus Services Products IBM 2006 US$1.00 Services US$1.27 IBM sells more Services than Products (Hardware and Software)… a new business model Source: Annual Report, 2006. Services includes financing; Products includes hardware systems and software Australian School of Business Vision “To be at the forefront of business schools in Asia and a peer of good standing with the best business schools in the world” To achieve our vision ASB both collaborates and competes with the leading business schools in the Asia Pacific region 1. OVERVIEW 1. Opportunities provided by expansion of the ‘middle class’ & economic integration 2. Opportunities to leverage advances in information and communications technologies 3. Post GFC, focus on key business issues of corporate social responsibility, sustainability, governance and concentrate on opportunities presented by the emerging ‘service economy’ 4. How business schools in the region can further their interests by both co-operating and competing (‘Co-opertition”)