Transcript Future Directions

Zensar Technologies –
Becoming the Innovation Leader
INNOVATIVE TECHNOLOGY SOLUTIONS
Analyst Meet
March 26th, 2007
Pune, India
A CMMI Level 5 Company
www.zensar.com
Agenda
• Market size- Opportunities
• Innovation @ Zensar
• Business Outlook
• Strategy to achieve Business Plan
• Organisation Structure
Service Lines
Service Lines
Application
Portfolio
Management
Application
Development
Application Support
& Maintenance
Infrastructure
Management
Independent Testing
Services
Consulting
Business
Process
Outsourcing
HR Shared Services
Knowledge Process
Outsourcing
Transaction
Processing
Voice
Telecom
Utilities
Innovative
Technology
Solutions
Application
Modernization
Embedded Systems
Product Engineering
Services
Legacy Migration
Enterprise
Application
Services
Enterprise Resource
Planning [Oracle/
SAP, PS
Business Intelligence
and
Datawarehousing
Financial
Services
Engineerin
g Services
Retail
Manufact
uring
Pharma
Textile
Dairy
Global Market Share
Practice
Global Market Share
Embedded Software
$ 3.5 Billion
Embedded
(Software +IC+ Boards)
$ 88 Billion
Global Software Product Market
$ 180 Billion
Indian Product Development Market
$ 8-10 Billion
Outsourced Product Development Market
$ 11 Billion
Financial Services
$ 430 Billion
Global IT Financial Services Spend
$ 154 Billion ( 2007)
Signals of Change
• Customers satisfied on certain dimensions of outsourcing:-
 Loss of control on applications
 Reduction of role for core architects
• Dissatisfaction along other dimensions:



Domain expertise in vendor community
Time to market
Pricing models
Vendor issues – cost, attrition, knowledge management
ITS Vision
• Mission/Vision:
Transformation Partners by providing Innovative
business & technology platforms
• Goal:
Revenue 100 M$ by 2010
Innovation Journey of Zensar
Strategize
Survive
Value Progression
Problem solving
Consolidation
Frameworks
Practice
Prevail
Solution patterns Virtual global delivery
SaaS
VGDM
• Communities
•Partners
•SMEs
•SBP
• Tools
•BPF
2001 – 03
2003 - 06
2006-08
Time
2007-09
2008-10
The Model Driven Framework
Standard Processes and Practices
Framework Guidelines
B
U
S
I
N
E
S
S
Repository
Vertical Specific
Solution Patterns
Analysis
N
E
E
D
Design
Blueprints
Foundation
Library
Development Testing
Deployment
Platform1
Platform2
Modeling Tools
UML/BPMN
Profilers
Transformers
Compilers
Testing
Tools
Documentation
Tools
Set of Tools
Framework Guidelines
Standard Processes and Practices
Zensar IP
Program Analyzer
Blueprint Foundry 3.0
S
O
L
U
T
I
O
N
Silica – A case study
• Silica – an asset management product company
• Customers are HSBC, Investek
• Approached Zensar with the maintenance of three products
: Fiscus, Silica and IME
• The product Fiscus had 8 million lines of code and no
documentation
• The challenge was to reverse engineer, draw specifications,
forward engineer, develop and support the product with no
existing documentation
• The SBP framework was formally established with the
success at Silica
• The client was very satisfied with the outcome and has
decided to move the other products into this framework
with a view to quality software development
• Today Zensar is architecting an integrated product which
combines all the three products for Silica using the
innovative framework
The Innovation Touch..
• Create a virtual global delivery model:-
• Integrate Global Talent including Customer capabilities
• Embed Frameworks for service delivery
• Implement ERP for IT service provisioning
• Steal a few ideas from Manufacturing:• Rigorous Focus on Formal Requirements Specifications &
Solution Design
• Automated & Distributed Manufacturing
• Collaborative participation by Customers
Process Innovation- GDP
Global Delivery Platform
Customer Approval
of Order
Customer Sign-Off
on Order
Delivery Hub Running ERP/SBP
Order Entry
Order Complete
Order
Processing
Allocate
Track
Monitor
Req.
Analysis
Design
Requirement specs
by Customer Reps &
SMEs
Develop
Test
Design
Transformation
Distributed Solution Design
Distributed
Testing
Innovation Hub @ Poland
SBP Server
Web-Portal Server
•
•
•
1.
Code-generator Service
Design Versioning Server
Clustered Model repository
Service
BPF Interface server
•
•
GDM
Datacenters
Manages Repository-Client
interaction
Proxies SBP and
Collaboration services
2.
PuneHyderabad
3.
Customer
4.
Zensar HQ Pune- LAN
Registered modelers:
•
can update data
•
can view allotted
projects, deadlines and
other relevant project
metrics
•
Publish their calendar
Project Managers:
•
can publish project
metrics
•
Grant/Revoke
privileges, restrictions
•
Can query for resources
Customers:
•
Transparently view
progress
•
Seek design Updates
•
Initiate change
requisition
•
Seek automated reports
Manage BPF roles, model
repository, model versioning,
design templates and patterns.
4000+ Km
(Geographically)
Legend:
BPF Client and Modeler
Web-browser communication
BPF Client -BPF Interface Server
Communication over Internet
Server-Server Communication
LAN Communication
Collaboration Server
•
Identity server
•
Collaboration server
Zensar
Innovation Hub
Gdansk, Poland
Dashboard on Demand
Dashboard on Demand
Application Design
Benefits of the VGDM SBP Approach
• Rapid, High Quality & Cost effective model-to-code software
development paradigm
• Focus on the Business Process & Application Design coupled
with automation
• Rich Solution Blueprints repository to leverage existing
assets, providing significant improvements in ROI &
turnaround time
• Lower maintenance cost as changes are implemented at the
BluePrint level rather than the source code
• Blueprints are platform agnostic and can be targeted across
diverse platforms, including future ones
• Partner & Customer SME can collaborate using the VGDM &
therefore ensure that we downplay the threats of
outsourcing
• Penetrate Non- English countries using collaborative model
for Successful implementation
• Enables a vibrant Community-Corporate partnership
benefiting both entities
• Truly distributed engineering bringing in global talent pool
using a community model to meet customer price points
What does VGDM mean to…
• Zensar:
– Access to expertise and human resource across the globe.
– Consistent and best practices in software development and
maintenance
– Reusable models and patterns to accelerate application
development.
– Access to Zensar expertise pool.
• Customers:
– Expert consulting and opinions on best practices by consultants
world over
– Engineered Applications, not spaghetti software.
– Hassle free enhancements to application by changing the
process flow at model level and not interfering at code level
• Community:
– Access to a world class distributed modeling tool and
collaboration environment.
– Early deployment and commercialization of Open Standards and
Technologies
– A trustworthy partner in Zensar - enabling community
development
Achievements
• 8 out of Top 10 BFSI in SA are our customers
• Top Fortune 50 customers like Credit Suisse, UBS have
grown significantly in BFSI space
• 8 yrs of successful Embedded Service for Fujitsu due to
continuous Research in New –technologies
• Over 17 leading customers in Product Engg Space (Silica)
• A few companies have a leadership position in this area
Moving towards software as a service
•
Business process management enabled by SOA: Business process
management combining software capabilities and business expertise to
accelerate process improvement and facilitate business innovation
Domain areas : Retail, Finance
•
Service creation: Creating flexible, service-based business applications
that expose business behavior as a service and also reuses business logic
which is exposed as a service. - solution patterns
•
Service connectivity: Link people, processes and information with a
seamless flow of messages and information from virtually anywhere at
anytime using anything by making assessable a set of core services
available to a variety of applications - virtual global platform
•
SOA design: Aligning the modeling of business design and IT solution
design through a set of roles, methods and artifacts to render a set of
explicit business processes .
•
SOA governance: Define the policies, processes, and tools that oversee
who owns a service, who can use it, how it can be used, and when it will be
available to those needing it.
ITS offerings
• Product Engineering Services
• Extended Embedded Services
• Banking Financial Services Industry
Product Engineering Services
•Model Driven Release Management
•Traditional Support
•Fixes to Features
•Feature to Enhancement
•Version Management
•Internationalization
•Model Driven Re-Engineering
•Migration
•Re-Engineering
•Extensions
Extended Embedded systems
EES Practice
High Tech
Manufacturing
Service Offerings
• Device &
System
Evaluation
Tools,
• Firmware
development
• R&D
Telecom & Mobile
Semiconductor &
Embedded
R&D & New
Competencies
Service Offerings
• S/W, IVRS,
• Routing &
Switching
• Network Storage
• Mobile Apps
Service Offerings
• Embedded
system
development,
• Apps
Engineering
• Automotive
• Retail &
logistics,
• Gaming &
Entertainment
Existing Verticals
Future Verticals
BFSI
Capital Markets
– Trade Processing, Clearing &
Settlement
– Equities, Derivatives
– Fixed Income Securities
– Risk Management
– Asset Management
– Fund Administration
– Regulatory Compliance
Insurance
–
–
–
–
Claims administration
Pension Plans
Policy Administration
Annuities
Risk & Regulations
– Financial Risk System –
Credit & Market Risk
– Operational Risk
– Business Continuity Planning
– Basel II
FS COE
Banking
– Private Banking & Customer
Relationship Strategies
– Payment
– Check Clearing & Settlement
– Trade Finance
– Investment Banking
SBP led services - An Outlook
2003-04
Revenue
(USDM)
Growth
YoY%
2004-05
2005-06
2006-07
2007-08
2008-09
3.0
7.0
14
28
50
75
-
-
100
100
70
50
Business Channels
Supply
SM IT service Cos
Communities
Academic Institutions
Demand
Govt. Departments
FTO,SM Businesses
Start-ups, IP Marketplace
Leverage Distributed Capabilities!
Business Model Innovation
SME
ISV/OEM
GDP
Americas
Europe
Asia Pacific
Academic
Inst.
Small & Medium IT
Cos.
Partners
Communities
Individuals
Go to Market – in progress
•
Supply side ramp-up: Generate a network of skills & niche
capabilities
•
Popularize business model and tools in customer community and
users
– To enable garnering of best resources across industry and geographies
Internet based marketing
•
Business Branding
•
Create collaterals
•
Liaison with user communities & small/mid size companies – build
the network
•
Sell to companies with potential for license fees
Strategy To Achieve Business Plan
• JV with EZA for Japan Market Penetration & China Delivery
Center for penetration in Asia Pacific and Acquisition of
telecom software company to grow in Embedded space
• Eastern Europe Near Shore Delivery Center at Poland to
penetrate BFSI Europe and Latin American Markets
• BEE Company JV for leadership in SA in BFSI and Govt.
• Sales Focus on BFSI, Retail, Hi-tech, Telecom verticals
• Domain Specific platform and Frame work to enable provide
Software as Service
Investments
• To Acquire Telecom software company in china and BFSI
software company in EE and Australia
• To Build
domain
Embedded technology solutions for Specific
• To Research in SOA and create Solution patterns , Domain
specific models and languages which would enable ITS to
offer SaaS
• In Marketing & Brand Building to Promote GDP platform,
Community creation and SaaS model
ITS -Structure
ITS SBU Head
V Balasubramanian
Extended
Engineering Services
C.P.Limaye
Marketing
Sunil Mansharamani
GDP Services
Vijay Gaikwad
Financial Technology
Solutions
Vijay Saradhi
Product Engineering
Services
Narendra Joshi
Japan and Aus
Sudhir Mathur
SE Asia
J Partha
ADM
Pushpal Kapadia
Eastern Europe
&Nordic
V. Shankar
IMEA
Yogesh Patgaonkar
Focus
•Incubate and disseminate innovation across Zensar
•Act as the future growth engine for Zensar via innovative offerings
Thank You
A CMMI Level 5 Company
www.zensar.com