Transcript Data Consultancy Practice

Data Consultancy Practice
Amit Vakil
Director, Data Consultancy Practice
Dun & Bradstreet
Agenda
• About Dun & Bradstreet
• Strategic Business Units
• Fact Sheet
• Advantage D&B
• Need for Consultancy
• Service Offerings
• Engagement Models
• Need Identification & Discussion
About Dun & Bradstreet
• World’s leading provider of
business information;
• Listed on NYSE;
• D&B owns and maintains the world’s
largest and most comprehensive
commercial database of 135 million
business entities;
• Presence in over 200 countries;
• Languages/ Dialects covered: 82;
• Revenue of US$ 1.6 bn. and
market capitalization of
US$ 5.6 bn.;
• Currencies covered: 181;
• Established in 1841;
• Updated 1.5 million times every day.
 Our heritage, database, research capability and technology makes us the
world’s most reliable business solution provider
Strategic Business Units
Risk Management Solutions
D&B’s Risk Management Solutions help businesses to
make more confident decisions and mitigate risk
Data Consultancy Practice
D&B's Data Consultancy Practice works closely with
organizations to identify and help build Knowledge
based Data Management and operational capabilities to
enhance customer value and unlock the true potential
of data.
Economic Analysis Group
Credit Bureau Solutions
D&B’s Economic Analysis Group helps clients gain insights
into industries, markets and economies globally. The three
broad segments under which EAG provides its solutions
are Corporate Publications, Economy updates,
Industry Research Service
D&B’s Credit Bureau Solutions provides Integrated Credit
Bureau Solutions which enables members to collect,
process and maintain commercial and consumer credit
data
Sales & Marketing Solutions
Financial Education Solutions
D&B’s FES provides a comprehensive range of education
and training programs to help corporates enhance their
professional expertise. It works through five program
formats which are Open House Programs, In-House
Programs (Customized Training),Forums / Events,
Certificate / Diploma Programs, Financial Publications
D&B’s Sales & Marketing Solutions help customers in
their Direct and Below the Line (BTL) marketing
initiatives
Research Advisory Services
D&B's Research and Advisory Services provide
customized research solutions and consulting to its clients
Fact Sheet
– A corporation fails every 3 minutes
– A new business is formed every 5 minutes
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A company name change occurs every 15 minutes
A directorship changes every 32 seconds
A share ownership change happens every 6 minutes
A company changes control every 15 minutes
– A new set of accounts are keyed every 36 seconds
In effect, a D&B database record is updated every 3.9 seconds
THE DATA CONSULTANCY PRACTICE IS POSITIONED TO GUIDE BUSINESSES ESTABLISH A
STRONG DATA & DECISION SUPPORT FRAMEWORK
Advantage D&B
With more then 165 years in the information collection and dissemination space, D&B is
uniquely positioned to help businesses derive profitable decisions
Decisions
Multiple
Data
Sources
Central
Repository
Quality
Information
Need for Consultancy
POOR DATA MANAGEMENT
costsdecide
the world’s
largest on
economy
$600
every year.
DATA CONSULTANCY
helps businesses
intelligently
the basis
of billion
facts gleaned
from their
Can you
risk....
database resulting
inafford
better the
management
and ROI
Assess your data management dynamics by addressing the following key questions:
How do I ensure data quality?
What is the most effective sourcing strategy?
How best to categorize & tag the captured data variables?
Who is my target group?
What is my risk exposure? Can I maximize ROI and mitigate risk?
Is there an opportunity to cross-sell/ up-sell?
Are there any clones of my customers?
What do my profitable customers have in common?
Which campaigns have worked for me?
Is my data management robust enough?
Can I conduct predictive analysis on the basis of trends and patterns?
Service Offerings
Data Consultancy
Practice (DCP)
Data
Management
Knowledge
Management
Operations &
Fulfillment
Data Management
Data Design
Data
Enhancement
Data Sourcing
/ Data
Integration
Data
Rationalization,
Cleansing &
Segmentation
Data Decay /
Quality
Management
As part of Design, DCP can devise a blueprint for a proposed solution architecture
Data Management
Data Design
Data
Enhancement
Data Sourcing
/ Data
Integration
Data
Rationalization,
Cleansing &
Segmentation
As part of this activity, enhancements will take place by
• Validating your database against our third party knowledge bases
• Create surrogates and check, update and append information
Data Decay /
Quality
Management
Data Management
Data Design
Data
Enhancement
Data Sourcing
/ Data
Integration
Data
Rationalization,
Cleansing &
Segmentation
Data Decay /
Quality
Management
The process of data integration cross-matches and assimilates multiple, heterogeneous data
sets from different sources to provide a new consolidated data set.
Data Management
Data Design
Data
Enhancement
Data Sourcing
/ Data
Integration
Data
Rationalization,
Cleansing &
Segmentation
Data Decay /
Quality
Management
• Through de-duplication, data scrub, or sorting and flagging records by management code to
provide a reporting base for your marketing activities, DCP can help you extract maximum
advantage from your database.
• Harness the collective power of market demographics, customer segmentation and
behavioral data to increase marketing effectiveness
Data Management
Data Design
Data
Enhancement
Data Sourcing
/ Data
Integration
Data
Rationalization,
Cleansing &
Segmentation
Data Decay /
Quality
Management
The output of DCP’s fine-tuned, rigorous and globally renowned quality process is actionable,
insightful & timely business information
Knowledge Management
Business
Intelligence
Business
Information
System
Data Analysis
/ Data Mining
Customer
Analytics
Campaign
Analytics
• Enhances and enriches the data
• Facilitates data mining with the correct relevant data
• Gives a enhanced analysis of the available information which in turn leads to better decision
making
Knowledge Management
Business
Intelligence
•
•
•
•
•
•
Business
Information
System
Data Analysis
/ Data Mining
Customer
Analytics
Mining helps asserting needs
Identifies trends and patterns
Demographic and psychographic analysis
Transforms business data into actionable information
Enables you to take proactive knowledge driven decisions
Analyzes campaign effectiveness
Campaign
Analytics
Knowledge Management
Business
Intelligence
Business
Information
System
Data Analysis
/ Data Mining
Our in-house domain expertise can help you with :
• Predictive Evaluation
• Churn Analysis
• Scoring Models
• Statistical Modeling
Customer
Analytics
Campaign
Analytics
Operations & Fulfillment
Extract Data
Raw / Prospect
Data
Sourcing new
databases
Knowledge
Management
Upload Responses
& Feedback
Upload Data
Data Repository
• De-duplication
• Naming Conventions
• Quality Check
• Enhancement
• Enrichment
Marketing
Campaigns
Mailer Return
• External Updates
• Contact / Executive
Movements
Mail Return
Resolution
Mail Return
Validation
Data Updates
Engagement Models
CONSULT
• UNDER THIS ACTIVITY ADVISORY SUPPORT WILL BE PROVIDED
• IDENTIFICATION AND EVALUATION WILL BE THE PRIMARY ACTIVITIES
BUILD
OPERATE
TRAIN
TRANSFER
• THE SOLUTION ARCHITECTURE WILL BE DEVELOPED IN THIS PHASE
• IF THE CUSTOMER DESIRES, IMPLEMENTATION OF THE SOLUTION WILL BE
UNDERTAKEN. TWO OPTIONS WILL BE AVAILABLE:
• INTERNAL TEAM OF THE CUSTOMER
• EXTERNAL VENDOR (D&B S&MS BEING THE PREFERRED VENDOR)
• THE CUSTOMER WILL BE TRAINED IN USING THE ANALYSED DATA FOR
DECISION MAKING.
• IF THE CUSTOMER DESIRES, IN CASE OF AN EXTERNAL VENDOR, THE
ESTABLISHED SYSTEM AND PROCESSES WILL BE MIGRATED TO HIS
LOCATION
Need Identification & Discussion
Information Overload
Need a Process
Data Piled
Mail returns
Data Management
Retention
Find a Solution
Thank You
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