Transcript Sports Camp Project

Sports Camp Project
Ramey - 2017
Summer Camp Project
Why would a serious
young athlete want to
participate in a sports
camp headed by a
famous athlete or
coach?
Summer Camp Project
Summer Camp Project
What can campers and parents
expect from attending a celebrity
sports camps?
1. Personal Lessons
2. Interaction with a famous athlete
3. Merchandise
4. Good food
5. Safe environment for kids
5.
Summer Camp Project
Marketing sports camps includes sponsorship
banners, posters, and flyers that create
goodwill between the camp and their
customers. Good sports camps rely on
marketers and organizers to help them
succeed.
Promotional materials must be enticing and
accurate
• Instill confidence – security of the camp
• Kids want to have fun
• Purchase of camp products and services
Summer Camp Project
Parents often send their child
to basketball camp expecting
he or she to have a personal
lesson with the basketball
superstar promoting the camp.
Summer Camp Project
• Billboards are the perfect
medium for advertisers who
want the impact of
traditional outdoor
advertising; advertising to
their local markets.
• New technology such as
digital billboards are
computer controlled LED
displays. Their colors are
vibrant and the images are
crystal-clear.
Sports Camps
In fact, the star may only give a
short welcome speech, or he
may only work with the most
advanced campers.
Worse yet, he or she may not
be at the camp, having only
agreed to endorse it.
Summer Camp Project
• Some parents are willing to fly
their children across the
country so they can learn
advanced skills from their
sports hero.
• Older age camps can be located
in a college setting
• Camps vary from small to large
attendees
Summer Camp Project
In today’s business world, a
camp that promises but does
not deliver won’t last long.
Camps compete for campers
and parents expect quality
environment for their money.
Summer Sports Camp
Project Folder – Summer Camp Project
Name a summer camp; Slogan
Partner with a famous athlete
Create a T-shirt for the camp
Create an advertising flyer to promote your camp
Include athlete; T-shirt on your flyer
Create a brochure about your camp
Include pricing; what to pack for camp; camp photos, etc
Create a grand opening event (Word) (Flyer for Advertising)
Include your local partner, entertainment and town in the
event
Create a billboard to advertise your camp