Transcript E-Commerce
E-Commerce Chapter 5 Electronic commerce : E-commerce : eCommerce o Is Trading in products or services using computer networks, such as the Internet. o Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. http://en.wikipedia.org/wiki/E-commerce#Governmental_regulation Type of E-Commerce B2B • Business-to-Business: Companies doing business with each other such as manufacturers selling to distributors and wholesalers selling to retailers. B2C • Business-to-Consumer: Businesses selling to the general public typically through catalogs utilizing shopping cart software C2C • Consumer-to-Consumer: There are many sites offering free classifieds, auctions, and forums where individuals can buy and sell. eBay's auction service is a great example of where person-to-person transactions take place everyday since 1995. C2B • Consumer-to-Business: A consumer posts his project with a set budget online and within hours companies review the consumer's requirements and bid on the project. G2C • Government-to-Citizen: The goal of G2C is to provide one-stop, online access to information and services to individuals. http://www.digitsmith.com/ecommerce-definition.html How to shop? Example of E-Commerce click click click click Online Shopping Example of E-Commerce click click click Online Banking Example of E-Commerce click click click Online Booking Example of E-Commerce Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet Marketing http://www.webopedia.com/TERM/I/internet_marketing.html Example of E-Commerce Specialized Areas of Internet Marketing 1) Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO). 2) Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers. 3) Social media marketing involves both advertising and marketing (including viral marketing) efforts via social networking sites like Facebook, Twitter, YouTube and Digg. Internet Marketing Digital Marketing Trend in 2015 Digital Marketing Trend in 2015 E-Commerce Risk http://visual.ly/ecommerce-business-risk E-Commerce Risk http://visual.ly/ecommerce-business-risk E-Commerce Risk http://visual.ly/ecommerce-business-risk E-Commerce Risk http://visual.ly/ecommerce-business-risk E-Commerce Risk http://visual.ly/ecommerce-business-risk E-Commerce Risk http://visual.ly/ecommerce-business-risk E-Commerce Risk http://visual.ly/ecommerce-business-risk Example of E-Commerce Risk Example of E-Commerce Risk Example of E-Commerce Risk Questions 1. Give the example of a website that is active in the following type of e-commerce. - B2C - C2C - G2C 2. Give 2 example of online booking. 3. What is the useful of PayPal?