Transcript Banner Ads

John Doe
Marketing Expert
Email: [email protected]
Phone: 555-555-555
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TOWNSQUARE MEDIA radio stations have attracted an average of
31.5% of all radio listeners between 25 and 54 years of age for the past
four years…63.7% of the listeners of the fourteen stations airing
commercials.*
Great local talent.
In June our websites reached 58,914 people.
7,437 people listened to our radio stations online 38,580 times for a total of
61,340 hours in June.
Our Integrated
Audience
JUNE
Country Music
Adults, 25-54
Weekly On-Air Cume: 17,102
Website Visitors (JUNE): 21,852
Pageviews (JUNE): 84,227
Hot Adult Contemporary
Adults 25-54
Weekly On-Air Cume: 13,975
Website Visitors (JUNE): 7,853
Pageviews (JUNE): 19,165
Album Adult Alternative
Adults 25-54
Weekly On-Air Cume: 6,138
Website Visitors (JUNE): 13,796
Pageviews (JUNE): 43,626
Contemporary Hit Radio
Adults 18-34
Weekly On-Air Cume: 14,355
Website Visitors (JUNE): 11,237
Pageviews (JUNE): 22,050
All website data pulled from Google Analytics
News/Talk
Adults 35-64
Weekly On-Air Cume: 12,700
Website Visitors (JUNE): 4,219
Pageviews (JUNE): 17,436
Townsquare Media Bozeman – Website Audience (June’13)
In June, our 5 radio station websites reached a total of 58,914 people who looked at a total of 186,315 pages.
STATION
NETWORK TOTAL
All website data pulled from Google Analytics
UNIQUE
VISITORS
PAGEVIEWS
21,852
84,227
7,853
19,165
13,796
43,626
11,237
22,050
4,219
17,436
58,914
186,315
Bozeman Streaming Audience
7,437 people listened to our radio stations online 38,580 times for a total of 61,340 hours in June.
June Streaming Sessions
Number of connections to our online radio stream.
10,820
4,757
7,045
5,239
10,719
VIP members (15,164 total)
Station
Total VIP Members
7,403
2,022
2,331
2,842
566
Bozeman Digital Rates
728x90 Leaderboard
$250/mo
$150/mo
$100/mo
$100/mo
$100/mo
300X250 Top Right Tile Ad
$250/mo
$150/mo
$100/mo
$100/mo
$100/mo
300x250 Bottom Right Tile Ad
$200/mo
$100/mo
$50/mo
$50/mo
$50/mo
$132
$77
$35
$35
$35
(minimum # of days to be sold)
Skin daily rate
(2 days)
(4 days)
(7 days)
(7 days)
(7 days)
:30 Streaming Commercials
with companion banner
$3/spot
$3/spot
$3/spot
$3/spot
$3/spot
Pre Roll Video
(25% SOV OF NETWORK – 4
avails)
$250/mo
Included
Included
Included
included
Push Down (7 days) Exclusive
$300
$200
$100
$125
$200
Newsletter (per blast) –
Banner
$75
$40
$40
$40
$25
Logos
Copy and paste logos from this page into your presentation slides.
Website Screen Shots
Integrated Marketing Components:
(XX) thirty-second radio commercials on XXXX, XXXX, XXXX (6a-mid)
Expanding Pencil Ad – 7 days – XXXX, XXXX, XXXX
200 Streaming Spots/Station with Banner Ads (total of XXXX spots)
Inclusion in 1 Newsletter sent to XXXX, XXXX, XXXX VIPS (Banner Ad)
Total Investment: $XXX
Signature: ____________________________________ Date: ____________
Townsquare Media does not discriminate on the basis of race, sex or ethnicity in placement, scheduling and completion of purchase of advertising.
Any order of advertising that includes any such restriction will not be accepted.
Terms: Net 30 – upon credit approval**
Individual Digital Product Value Prop
Sheets
pick and choose slides that will help you explain products included in your package to the client.
Banner Ads
A clickable form of advertising on a website designed to
drive a broad, general awareness of an advertisers brand.
Great compliment to on-air commercials and other digital
products.
• Banner Ads are interactive, measurable, and have the ability
to change create at any time throughout the campaign.
• Our websites have 728x90 (leaderboard) and 300x250 (top
right tile, bottom right tile) ad units that serve on all pages of
the website.
• Our banner ads run on a Share of Voice model which allows
our advertisers to own a % of our total page views.
• Our creative services team will build your banner ad for free
or you can supply your own creative.
Streaming Commercials
What are streaming spots?
:30 or :60 audio spots that air during our live
radio stream.
Streaming spots include a companion banner
that displays while your audio commercial
plays.
Our streaming inventory is completely
separate from our On-Air inventory.
Why are streaming spots valuable?
• Reach the most engaged listeners (P1)
• Listeners can take immediate action on
advertisements (companion banner)
• Affordable and great compliment to radio
advertising
Online Radio Listeners take action.
Drive our online radio listeners to your Website,
Facebook Page or other online destination with
clickable companion banners.
Listeners are in a great position to take action while
on a computer.
When paired with Radio on a corresponding station
– listeners are 8x more likely to respond to your
message.
Online Radio Listeners look at the streaming player.
Gateway Videos
WHAT is a gateway pre roll?
15 or 30 second mandatory audio or video
commercial that plays before the live station
stream begins. The spot cannot be skipped!
WHY is the gateway pre roll so effective?
• Mandatory and cannot be skipped
• Captive audience
• You own a percentage of our pre roll plays
at one fixed price!
• Only one pre roll per listener – ITS
EXCLUSIVE!
• Pre Roll can be a video commercial or
audio commercial with synchronized
graphic
Pushdown Ads
WHAT are pushdown ads?
A clickable form of high impact advertising on our
station websites.
WHY are pushdown ads valuable?
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High impact
Premium placement above the fold
Creative flexibility
EXPANDED PUSHDOWN 1020x380
NON EXPANDED PUSHDOWN 1020x76
Site Skins
WHAT are site skins?
A clickable form of high impact advertising
on our station websites.
WHY are site skins valuable?
• Highest possible impact
• Cover our entire website with your brand
• Most powerful way to message your brand
• Measurable (full performance reporting)
Listen Live 2.0
Align your brand with one of the most popular features on our
website
• Deliver your message to our most active listeners.
• Listen to the station anytime, on any computer
• Dominate the entire player with your
brand
Exclusive Title Sponsor of the Listen Live Player receives:
Clickable and persistent Presented By Logo on player (100% EXCLUSIVE)
Custom player skin (100% EXCLUSIVE) plus 300x250 default ad (except during commercials)
9 Proprietary & Confidential