Transcript DOI-04Aug-2 - MGI Entertainment

Date: 20th December 2010 – 02nd January 2011
Venue: Cotai Arena, Venetian Macao
Capacity: 5000
About Disney On Ice
Come experience a magical
Disney fantasy on ice!
Rev up non-stop fun with four of your favorite
Disney stories at Disney On Ice presents
Worlds of Fantasy. Thrill to high-speed stunts
as Lightning McQueen, Mater and the crew
of Disney/Pixar’s CARS race across the ice.
Dive into The Little Mermaid’s enchanting
undersea kingdom and experience the ‘Circle
of Life’ with The Lion King. Then enter into
the magical world of Pixie Hollow with Tinker
Bell and all her fairy friends as they make
their world premiere on ice! From wheels to
waves, Pride Lands to pixie dust, your
family’s favorite Disney moments come to life
at Disney On Ice presents World of Fantasy
with dazzling skating, special effects and
beloved characters certain to create a
lifetime of memories
Why Sponsor Disney On Ice?

New Marketing Tool

Differentiate Your Brand

A wholesome image

Create Excitement

Capitalize on the Emotional Connection

Increase Awareness

Touch into a New Consumer Base
Unlike other entertainment activities such as
popular music, traditional theater or spectator
sports, Disney On Ice is an event for the entire
family in a fun, positive manner, effective and
conducive in achieving marketing goals.
Sponsor’s Benefits
Branding Opportunities


Grant Key Visual of the show to be used in sponsor’s own
advertising/promotion with prior approval from Feld Entertainment
Significant and prominent space will be assigned for sponsor’s logo/brand
name acknowledgement in all promotional materials including:
 Show Ads
 Verbal Acknowledgement in each show
 Posters
Sponsor’s Benefits
Media Value

Client will receive over HK $10,000,000
in Media vaule!
 Advertising Campaign
 Public Relations Campaign
Sponsor’s Benefits
Marketing Budget

Advertising Campaign
 TVC
 Newspaper Ad
 Magazine Ad
 Bus Panels
Sponsor’s Benefits
Marketing Budget

Public Relations Campaign
 Press Conference
 Media interviews with photo shooting
(including rehearsals, during and
after concert)
Sponsor’s Benefits
Pre-show VIP Parties
Character Meet
& Greet
Sponsor Category
Entitlement
Title Sponsor
冠名贊助商
Official
Sponsor
指定贊助商
Co-Sponsor
聯合贊助商
Naming on show tickets
e.g. Venetian Macao and XXX proudly
invite you to : Feld Entertainment
presents “Disney On Ice”

Souvenir and its distribution with
naming right at cost of Organizer in
the venue, if any with prior approval
from Feld Entertainment

Courtesy to Sponsor from Artist (TBC)

Logo exposure and credit mention in
all press materials
- Publicity materials (e.g. Print ads and
poster… etc)
- outdoor advertisements (e.g.
Billboard, bus-body… etc)


Logo exposure and credit mention at
the Press Events, if any
- e.g. Press Conferences, … etc.



Invitation to Press Events, if any



Right to utilize official show visual of
POP promotion with prior approval by
the Organizer (e.g. posters, banners,
in-store buntings… etc)


Ticket Redemption
6 weeks before
4 weeks before
Complimentary Tickets
10% of
Package
Return
= HKD 200,000
10% of
Package
Return
= HKD 140,000
10% of
Package
Return
= HKD 90,000
Package Cost
HKD 2,000,000
HKD 1,000,000
HKD 500,000
Contact Person
 Fiona Soo
Snr Entertainment Manager
Venetian Hotel
O + 853 8118 1341
M + 853 66941305
M + 852 6042 0182
[email protected]
 Michael MacRitchie
Group Director
MGI Entertainment
[email protected]