Transcript PARTNERS IN GROWTH

Annin & Co.
Partners in Growth Program
Business Development Ideas
How to Utilize the Partners in
Growth Program ?
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Provide Sales Direction for the New Dealer
 Act as a Reference Manual for Seasoned
Dealers
 Use as a Training Tool for Sales Personnel
and New Employees
 Market Your Products
With One Very Specific Goal …
TO INCREASE YOUR SALES!
We believe that we have only
scratched the surface on certain
commercial markets that have great
potential
Business Development Ideas
Building Commercial Sales Together
Business Development Ideas
Reasons for Displaying a Flag
 Checklist for Potential Markets
 Worksheet for Potential Markets
 How do YOU Get Business ?
 Annin’s 2003 Marketing Program
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Reasons for Displaying a Flag
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Patriotism
Decoration
Attract Attention
Advertisement
Corporate Identification
Point of Purchase
Fund Raising
Giveaways
Recognition
Checklist for Potential Markets
Local Governments
 Retail Environments
 Recreation
 Organizations
 Real Estate & Construction
 Businesses
 Other
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Potential Markets
Real Estate & Construction
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Realtors
Developers
Construction Co.’s
Home Builders
Property Managers
Potential Markets
Businesses
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Auto Dealers
Funeral Parlors
Marinas
Ad Agencies
Corporations
Corporate Events
Production Studios
Radio & TV Studios
Banks
Hotels & Motels
Restaurants
Hospitals
Potential Market Worksheet
Heading:_____________
Subheading:__________
Product Opportunties Potential DecisionMaker HowtoReachMarket
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Potential Market Worksheet
Heading: Businesses
Subheading:Corporations
Product Opportunities
Potential Decision Maker
Outdoor US Flags
Flagpoles
State Flags
International Flags
CEO
Maintenance Groundskeeper
Purchasing
Security
Office Manager
Corporate (House) Flags & Banners
CEO
Marketing
Public Relations
Advertising
Office Manager
Promotional/ POP Display Banners
Ad Agency
Marketing
Public Relations
Advertising
Office Manager
Indoor Sets
CEO
Office Manager
Purchasing
Public Relations
Motivational Banners
CEO
Human Resources
Office Manager
Purchasing
How to Reach Potential Markets
Identify target company
 Identify needs
 Identify decision maker
 Select initial communications vehicle
to make contact – postcard, letter,
catalog, sell sheet, e-mail
 Send sample product
 Call back for appointment
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How Do YOU Get Business?
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Yellow Page Ads
Current & Past Sales History
Referrals
Phone Contacts
Personal sales calls
Newspaper
Radio Broadcast
Local Cable TV
Business Journal Ads
Direct Mail
Internet Presence
Add stuffers to invoice mailings
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Sponsor School/Organization
Events
Public Relations in your
community
Patriotic activities in your
community
Networking-attending shows,
community events, civic meetings and
chamber of commerce meetings
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State Chamber of Commerceobtain a list of new businesses &
corporations
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Business News Papers-provide
lists of new building permits, realty
companies, developmental boards and
committees, etc.
ANNIN’S COMMITMENT TO YOU !
2003 Marketing Program
ANNIN’S 2003 MARKETING
PROGRAM
Flag-A-Gram Direct Mail Advertising
 Cross Selling Literature
 Custom Sales Tools
 Patriotic Releases
 Fundraising Program
 Advertising Support and PSA
 “Plus-A-Buck” Shipping Program
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Direct Mail Campaigns to Help
You Build Your Business
Annin’s commitment to you: 2003
5 Flag-A-Gram Postcard Reminders
1. Spring Cleaning
2. Sept 11th – Patriot Day
3. Lobby and Conference Room
4. Add a Second Flag to your Pole
5. Expand Your Corporate Image
Spring Cleaning Flag-A-Gram #1
Flag-A-Gram #2
Flag-A-Gram Idea #3
Decorate Your
Office Lobby & Conference
Room with an Indoor Flag Set
Flag-A-Gram Idea #4
Add a Flag to your pole
Flag-A-Gram Idea #5
Expand
Your Corporate Image
by using
Flags as
Advertising Vehicles
Cross Selling Campaign to Help
You Build Your Business
Annin’s Commitment to You:
 In-Pack Brochure to Promote
- Patriotic Decorations
- Fun Flags for Boating and Home Usage
- Custom Flags & Banners
- Historical Flags
- International Flags
- Armed Forces Flags
- Flagpoles
- State Flags
- US Flags
Cross Selling Campaign to Help
You Build Your Business
Tools to Help Build Your Custom
Business
Annin’s Commitment to You :
 Custom Brochure
 Swatch Kit
Custom Catalog to Educate Your Customers & Help You Build Your
Business
Patriotic Service Releases to Build Your
Business
Annin’s Commitment to You: 2003
 We will create and provide you with
4 media releases a year
 At your request, Annin will provide
you with a list of the local media in
your area
Annin’s Flag Fundraising Kit for Dealers
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Fundraising Tips for Your Customers
Fundraising Project Planning Guide
3 Press Releases
Ad Slicks
Letter to Local Businesses
PSA Text
Order Form
Product Sell Sheet
Annin’s TV Advertising Program
 30
Second Commercial with
Dealer’s Tag
 Public
Service Announcement
Annin’s Flag Educational Resources
from Patriotic Organizations
 Literature
 Audio-Visual
Material
 Other Flag Education Activities
 Websites
Annin & Co.
Partners in Growth Program
Building Commercial Sales Together
Annin & Co. Partners in Growth
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Q&A
Your
Suggestions for 2004 !