opportunities - Institute for Astronomy
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Transcript opportunities - Institute for Astronomy
KILLER ASTEROIDS
ASTEROIDS
COMETS
METEORS
BARRINGER CRATER, ARIZONA
50 yard diameter
2/3 mile diameter crater
asteroid
From http://www-th.bo.infn.it/tunguska/
TUNGUSKA vs OAHU
Burnt &
Blasted
Just
Blasted
Asteroid Impact Statistics
G
RAVITATIONAL DEFLECTION
A
T
L
A
S
STEROID
ERRESTRIAL
IMPACT
AST
LERT
YSTEM
A
T
L
A
S
STEROID
ERRESTRIAL
IMPACT
AST
LERT
YSTEM
A
T
L
A
S
STEROID
ERRESTRIAL
IMPACT
AST
LERT
YSTEM
A
T
L
A
S
Ironwood Observatory
STEROID
ERRESTRIAL
IMPACT
AST
LERT
YSTEM
• portable
• robotic
• autonomous
• local
A
T
L
A
S
STEROID
ERRESTRIAL
IMPACT
AST
• Cost
• ≈ $2M construction for 2 sites
• ≈ $0.5M/year operations
• ≈ $1M incremental/site
• Time
• 2 years from start of funding
LERT
YSTEM
A
T
L
A
S
ATLAS
will identify
>60% of all
impactors
A
T
L
A
S
STEROID
ERRESTRIAL
IMPACT
• Bolides
AST
LERT
YSTEM
• One bolide like 2008 TC3 per year
ATLAS Asteroid Impact Insurance
- first in the world ! ! !
- provided free to all existing customers
- included with donations to ATLAS survey
- marketed on ATLAS Insurance website/emails
- ads in ATLAS survey website/email
OPPORTUNITIE
S
ATLAS Insurance Advertising
- free marketing in newspaper, magazines,
TV, radio
- killer asteroids are a hot astronomical topic
- public is aware of impact threat
OPPORTUNITIE
S
ATLAS Insurance Advertising
OPPORTUNITIE
S
ATLAS Insurance Advertising
OPPORTUNITIE
S
ATLAS Warning System Emails
- and Facebook and Twitter feeds
- sent quarterly for free to all subscribers
- and to all existing ATLAS Insurance customers
- includes a little news on both ATLAS survey
and ATLAS insurance
OPPORTUNITIE
S
ATLAS Viral Marketing
- create a YouTube segment
- distributed with email list
OPPORTUNITIE
S
ATLAS Insurance VIP Tours
- Institute for Astronomy
- Haleakala
- Mauna Kea
- ATLAS observatories
OPPORTUNITIE
S
ATLAS Insurance Lectures
- ATLAS survey astronomers provide talks
at annual or other ATLAS insurance meetings
or insurance industry meetings
(e.g. keynote speakers)
OPPORTUNITIE
S
ATLAS Education & Outreach
- Hawaii has bad reputation for science education
- ATLAS Insurance Killer Asteroid education series
- create an outreach component to primary, middle
and high schools on Killer Asteroids
OPPORTUNITIE
S
ATLAS Insurance Branding
OPPORTUNITIE
S