Transcript MEDIA Are you listening?

MEDIA
Are you listening?
Advertising ‘Take Over’
Creating a Catchy Slogan for a Product.
You and your friend Grandma Wheely have decided to open your own Advertising
Company.
The first thing Grandma Wheely tells you to do is create a new slogan for a popular
product. Then she will present the new slogan to the company and they will love it!
Then Grandma tells you that both of you can be rich if the company wants to use
your new slogan.
Select a company that is well known. Decide on a catchy slogan. Draw the new
slogan next to the brand name. Create a new logo.
Will you be rich?
Or is Grandma Wheely wrong?
It will all depend on how great
your new logo and slogan are going to be.
Logos & Slogans
As a commercial society we are constantly being
bombarded with messages of products that we need to
buy. We are repeatedly told we are too fat, too thin, have
not enough friends, are not popular, are not fit enough,
etc.
These messages promise that if we
buy a product, all these problems that
we apparently have will disappear.
Just to see what kind of influence
these advertisements have on people,
examine and guess the company of
each of the following logos and
slogans.
Do you know your logos?
How many did you recognize?
Most children your age are
exposed to more logos and
slogans than any other form of
information, including school.
Just imagine if instead of advertising
products on TV, radio, Internet and
Print Media, you were shown math
and science and equations.
How smart would you be?
Let’s test your ability?
Identify the following as fast as you can.
Identify the following as fast as you can.
When asked about products to
buy and their logos or slogans,
how many did you know?
When asked about the leaders of
your community, province,
important people that made
major changes in history, or
important places for a Canadian
to know, how many did you
know?
Do you know your slogans?
The following slogans had their logos removed and are typed in plain text. Can you
still recognize the company? Who do you think the company is trying to appeal to?
What type of persuasive technique are they using?
SLOGAN
1) For all you do...
2) They’re GRRREAT!
3) Always so good for so
little
4) Save money, live
better
5) Just Do It
6) Strong enough for a
man but made for a
woman
7) I’m lovin it..
8) I AM
COMPANY
ADVERTISING TO
METHOD
SLOGAN
9) Where the lowest
price is the law
10) Eat Fresh
11) You’ve always got
time for...
12) The Silver Bullet
13) A whole lot can
happen. Out of the...
14) 967-1111, call...
15) Fall into the...
16) It keeps on going
and going and going
COMPANY
ADVERTISING TO
METHOD
Some suggestions you should follow to
create an effective logo and slogan.
Start From The Logo
If your brand doesn’t have a logo yet, you should get that done first. A slogan works with a logo
in order to promote brand identity.
A slogan doesn’t really work without a logo unless your sole advertising medium is radio. The
logo is the chicken, the slogan is the egg. Remember that top brands change their slogans all the
time.
Make It Funny, If You Can
Where you can bring humour to a slogan, do it.
Keep It Simple
A logo is only effective if your audience can understand it quickly.
You only have a few seconds to impress, so a slogan like “the best in olfactory widgets since
1949″ isn’t going to do the trick. Simplicity is what you’re aiming for. Slogans absolutely cannot
go over one sentence.
Stay Honest and Don’t “Trump Up” Your Product
Honesty is important. Can your business actually deliver on the promise that your slogan makes?
If not, rethink the slogan.
You’ll also want to stay away from slogans that incorporate language like “the best” or “#1 at
what we do” because that kind of language is standard and boring.
FEEDBACK
Use the following rubric to evaluate your work so far.
- Have you created a successful assignment?
- What suggestions can you make to improve your work?
- What suggestions, using the criteria in the rubric,
can you offer to your peers when providing them with feedback?
Before submitting your final
assignment, you must have
feedback from at least two peers.
You must also describe one
change/ suggestion that you made
to your slogan or logo.
Advertising Take Over
Student Name:
MEDIA - Logo and Slogan Creation
1. Student will demonstrate an understanding of a variety of media texts.
3. Student will create a variety of media texts for different purposes and audiences, using appropriate
forms, conventions, and techniques.
Assignment Tasks
LEVEL 3
LEVEL 4
1.1 Describe in detail how various
media texts address their intended
purpose and audience
Student describes, with reasons, the
purpose of the media and what the
intended media text conveys.
Student describes (including age,
gender, economic, or social conditions
that belong to the persons, or groups),
the audience.
Student describes in detail, with specific
reasons, the purpose of the media and
what the intended media text conveys.
Student describes in detail (including
age, gender, economic, or social
conditions that belong to the persons, or
groups), the audience.
1.4 Explain why different audiences
might have different responses to a
variety of media texts
Student explains, (such as, age,
gender, culture, etc.) who this media
text does not appeal to.
Student supports his/her explanation
with an example.
Student clearly explains, with details
(such as, age, gender, culture, etc.) who
this media text does not appeal to.
Student supports his/her explanation
with specific examples.
3.4 Produce a logo and slogan of
some technical complexity for
specific purposes and audiences,
using appropriate forms, conventions,
and techniques
Student follows some of the suggested
criteria to produce a logo and slogan,
appropriate for the audience.
Student produces a logo and slogan
with graphics, (with or without
computers) and a somewhat coherent
slogan appropriate for the
brand/company and audience.
Student follows the suggested criteria to
produce a catchy logo and slogan,
appropriate for the audience.
Student produces a logo and slogan
with clear and detailed graphics, (with
or without computers) and a coherent
slogan appropriate for the
brand/company and audience.
KADUK@2012
LEVEL 1 & 2