Transcript Third Day
“the ideas and plans contained within are the property of Media General and all rights are reserved” Our Idea is to formulate a team of sponsors that will promote the Third Day concert. The event will be held at Bristol’s Viking Hall on April 22. Sponsors will receive branding on TriCities.com’s special Third Day Section. This will include TV Spots on WKPT, print advertisements in the Bristol Herald Courier, printed inserts for church bulletins, promotional banners throughout TriCities.com, heavy branding of prize registration pages and spots on our prize registration verification emails. To entice website users to register the following proposed prize packages will be given away before the concert. (4) Third Day Concert Tickets Backstage Passes to meet Third Day Autographed CD’s , Photos and Tee-Shirts Transportation to and from concert (third party sponsor ) Free dinner for (4) before concert (third party sponsor) Gift Certificates (third party sponsor) We will bring this to our communities through our great multimedia capabilities and wonderful creative sales staff. The TEAM that will MAKE IT HAPPEN: --Marty Price, Interactive Account Executive, TriCities.com --Sheila Hubbard, Broadcast Account Executive, WKPT A New Media Advertising Campaign Internet Banners The following pages will show you our plan of Multimedia Advertising. This will include Broadcast, Internet and News Paper (maybe)promotion. 20? Spots Advertise on WKPT -19 Monday-Sunday WKPT 6 a.m. – 1:00 a.m. 20X • 20 Thirty Second Television Commercials, across WKPT • 100 Promo Spots indicating you as the sponsor of the Third Day give-a-way. • 5 • Primary Internet sponsorship on give-a-way and registration which includes banner advertisement branded by the sponsors. • “News Teasers” reminding people to register for the prize pack. ¼ pg ads promoting the Third Day Concert give away in Bristol Herald Courier. With Access to over 1 Million Monthly Page Views, your Logo will be placed upon the 3 Banner Ads that will be rotated on TriCities.com The winner of the grand prize will be announced on April 21st You also get to sponsor our “Third Day” internet with your own banners . Your Banner Ads may also Link To A Special Flyer Page That You Have Running! From this special flyer page, we can link to many things, such as: •Links to Your Site •Link to Your Email •Link to SPONSORED REGISTRATION PAGE •Your Product Inventory •Show upcoming attractions, sales and more… •Just about ANYTHING you would like! This Registration Page is Exclusive to our Sponsors • We will work with you to develop all commercial copy • Review all your buys to ensure you are getting the best value. • Keep an eye on your campaign to ensure it is producing the effect you want • Create an attractive banner ad campaign for internet exposure • We will be available at all times: Marty Price Sheila Hubbard 423-xxx-xxxx 423-xxx-xxxx [email protected] [email protected] These are some of the things we recommend you do to take full advantage of your opportunities with us. 1. Agree to the enclosed proposal! 2. Adopt a creative slogan, that we will help you with. 3. Increase your brand awareness and family image throughout all your advertising media 4. Cross Promote! Use our copy as developed by /WKPT/TriCities.com for all your advertising, including any other promotions (radio, television, newspaper, etc..) that you are involved in. April 2 – April 22 TOTAL INVESTMENT $7,250 Acceptance This certifies our agreement to move forward with the New Multimedia marketing plan. We both agree to work towards the successful implementation of this marketing campaign. ___________________________________ _________________ Client Date ___________________________________ _________________ TriCities.com WKPT/Bristol Herald Courier Date TERMS: Payable in advance or 30 days with approved credit. Prices valid through April 1, 2004