Transcript Blue Pie Productions Mobile Production and

Mobile Production and
Distribution Services
© Blue Pie Productions 2006
Mobile Production and Distribution
What is Mobile Content?
 SMS Contests, polls, voting, and text games
 Wallpapers, screensavers and images
 Audio clips, music, ring tones, real tones
 Video and animation clips
 Mobile video games
All created specifically for use and distribution on the mobile
phone as an entertainment product or advertising tool.
What can it do for you?
 Create new revenue opportunities using existing or newly created
content assets
 Increase customer retention through interaction and entertainment
 Enable highly targeted marketing for future content or advertising
campaigns using the mobile phone
© Blue Pie Productions 2006
Why Mobile?
 Over One and a half Billion people in the world carry a mobile
phone
 Mobile content market expected to exceed $40 Bn by 2010
 Coveted youth market are early adopters of mobile services,
spending up to 15% of their income or pocket money on mobile
content and services
 All major entertainment companies are creating a mobile division,
demonstrating the perceived potential of this growing market
 The mobile phone is more or less always on, and always with its
owner
 Cost efficient medium for mobile content, marketing and advertising
© Blue Pie Productions 2006
Leading users of the Mobile Phone
 Communication
- 97% of all handsets are SMS/text capable
- Over 3 billion text messages sent per month in US alone.
 Personalization
Ringtones and RealTones
- 144 million ringtones sold in 2004
- Global Ringtone sales hit $4 BN US
Wallpapers
- 13 million downloaded images in the US August 2005
 Entertainment
- Global video game downloads brought $1.34 BN US in 2004
- 32 million video games downloaded in 2005 in US
 Accessing news and information
- 90% of all handsets have built-in web browsers
- Over 46 million subscribers in US used the mobile web in August
2005
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Who uses mobile content and why?
 Content Companies
To extend their brand by creating content such as ring tones, real
tones, mobile video clips, video games, contests and promotions for
new revenue opportunities
 Brands
To create interactive marketing and advertising campaigns using
entertainment content that increase return on investment and develop
more direct relationships to the consumer. Such content often
includes digital coupons, branded entertainment and mobile contests,
polls and games.
 Clubs and Organizations (ex: sports teams)
To develop stronger relationships and interactivity with fans and club
sponsors with mobile subscription offers and access to mobile content
such as logos, real time game scores, news, and video clips.
© Blue Pie Productions 2006
What will Blue Pie do for you?
 Blue Pie will develop a mobile strategy and then create some mobile
content concepts for your company/brand/content.
 Content will be formatted for delivery to multiple mobile phone types,
platforms and networks
 AMUSE will work with you to develop integrate the promotion of your
mobile content into your regular marketing and advertising activities
 Global distribution can be provided through a combination of
proprietary channels and partners like web portals, content
aggregators, mobile portals and mobile operators in conjunction with
your own website
 Delivery and billing is managed by AMUSE with consolidated billing
and reporting for all content delivered or sold
 Collection and disbursement is handled by Fintage House and
distributed to parties according to agreed upon revenue splits
© Blue Pie Productions 2006
Mobile Content Types and Costs
 SMS Voting, Polls, Contests, Games, Campaigns
 Audio Content – Ring Tones (monophonic and polyphonic), Real
Tones, Music and Non-Music Audio Content
 Video Content – Video Clips, Animated Clips
 Video Games – J2ME, Symbian, BREW
Basic Costs
- Content Creation
- Content Conversion
- Content Delivery
Costs vary based on complexity of content, volume of
content, number of territories to be reached, technical
applications required, Short Codes required, and involvement
in marketing and promotion.
© Blue Pie Productions 2006
Blue Pie’s Global Distribution Network
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Client Web and Mobile Store
Web Portals
Mobile Aggregators
Mobile Carriers (Direct)
Platform Providers
Applications Providers
3rd Party Branded Sites
© Blue Pie Productions 2006
A Sample of some of our Retailers…
© Blue Pie Productions 2006
Return on Investment
Return on Investment from the following:
 Premium SMS and MMS Messaging
 Content Sales
 Subscriptions
Example: Mobile Contest for a New Film
User enters contest by sending a code to FILM on
their mobile phone. Entry is confirmed and a skill
testing question is sent to the user. User replies to
question to finalize their entry. Contest is marketed in
conjunction with the film’s regular marketing activities
such as radio ads, posters, film website, and
in collaboration with the local distributors. The contest
Provides a cost effective way to:
 Build an audience for the film prior to
its release
 Establish direct contact with the consumer
 Earn income from the messages sent
 Increase ticket and DVD sales
Revenue Share Example;
(Assuming $1 PSMS fee per text message)
3 SMS Messages Sent per user
Gross revenue
Local Taxes (TBD)*
Teleco Charges**
Transaction Fee
Amuse Ent 15%
Net Revenue
= $3
= $ .30
= $1.20
= $0.25
= $0.45
= $0.80
Assume 500,000 Individual Sign-Ups
Net Revenue to Marketer
$500,000
Estimated Program Costs***
$15,000
(mobile only)
* Some territories do not yet have a local tax on digital
content.
** Carrier charges can vary from 9% to 70% depending on
carrier and country.
*** Costs for mobile strategy, content, campaign creation,
connectivity. Does not include marketing.
© Blue Pie Productions 2006
Why use Blue Pie ?
 Pioneers in mobile content, digital distribution, content production
and distribution with global partners like AMUSE Entertainment.
 Experienced in text, image, audio, video, animation and video
games for mobile.
 Able to provide content production, distribution, delivery and
consolidated billing applications to clients in an end-to-end solution.
 Large global web and mobile distribution network.
 Members of AIR, ARIA, MAIX, APRA, PPCA, FINTAGE HOUSE and
PPL UK .
 Consolidated reporting on all global transactions on SMS and MMS
messaging and content downloads.
 Trusted third party collections agency collects all global revenues to
ensure proper allocations of payments and revenues.
 Experience with integrated content delivered through web,
television, film and mobile phone with HBO, ShowTime, MTV,
Comedy Central, CBS, PBS, A&E, Bravo, Fox, Playboy, National
Lampoon and Warner Bros.
 Experience developing integrated marketing campaigns and
optimizing return on investment.
 Shared customer data for use in future content or advertising
campaigns using the mobile phone.
And… we know our stuff and we’re fun to work with!
© Blue Pie Productions 2006
Leap into the future with Blue Pie…
Thank you…
Damien Reilly
CEO and Founder
Blue Pie Productions
+612 9310 0155
[email protected]
© Blue Pie Productions 2006