Transcript SUZUKI MOBILE - Strat Media Group

SMG presents:
SUZUKI MOBILE
January, 2006
The Connection between Suzuki and
the Action Sports Community
Suzuki Mobile Synopsis
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Suzuki Mobile is a digitally broadcast, wireless and broadband community for the
distribution of action/extreme sports, youth culture and lifestyle programming, products
and information
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Suzuki Mobile is an Action Sports community delivering daily, high quality, timely and
topical programming to the hard to reach predominantly male 12-34 year old
demographic simultaneously thru Cell Phones and the Internet
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Suzuki Mobile produces 30 seconds to 1 hour long Action Sports programs; video
screensavers; video ringers; wallpaper; voiceringers, screensavers and other wireless
content
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Suzuki Mobile enables registered members to send and receive mobile updates
providing community applications that encourage users to create profiles, search for
other users, join interest based groups, and register for content delivery
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Suzuki Mobile connects Suzuki Corporate and its dealers to the Action Sports
Community providing advertising, sponsorship, promotions, and connectivity to its
community database
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Suzuki Mobile is a transactional community and generates revenues through Media
Sales, Advertising, Sponsorship, and Pass-thru Commissions on our database and
partner merchandise sales
Suzuki Mobile
Strategy
• Suzuki Mobile produces exclusive, first-run High Definition
Action Sports programming to reach core viewers with fresh,
constantly evolving material that embodies its active lifestyle
brand identity, thus, creating a unique medium for targeting
this hard-to-reach demographic
• Suzuki Mobile will launch with daily programs, refreshing biweekly and imbedded with 1000’s of Action Sports industry
products linked to Suzuki Mobile ‘s transactional backbones
• Cross Promote Suzuki Mobile wireless broadcasts thru Mobile,,
Television and Internet partners
• Connect the Action Sports Community to Suzuki and connect
Suzuki and their dealers to the Action Sports Community.
Suzuki Mobile
We Are What We Sell
MASTER PLAN
• Suzuki Mobile integrates itself into the very fabric of the core action
sports industry it represents by sponsoring unique action sports
athletes, Signature Multi-Sport events and industry wide promotions.
In turn, Suzuki Mobile will have non-exclusive broadcast and wireless
product distribution agreements with Action Sport industry brands
who also supply talent, assets and digital content
POSITIONING
• Suzuki Mobile aims to be the coolest, edgiest mobile channel where
you get the best action sports from the coolest athletes and get to buy
the same stuff and Suzuki cars they use
MANAGEMENT
• Suzuki Mobile is comprised of seasoned professionals with extensive
senior management experience at world class media companies and a
core group of action sports producers with thorough knowledge of
their sports.
Suzuki Mobile
Programming Advantage
PROGRAMMING ADVANTAGE
OUR COMPETITION
• Honda, Jeep and Chrysler have successfully presented marketing programs in the action
sports community with static, commercial and promotional campaigns. These programs
rely heavily on static advertisements and all of the above have little traction in the core
industries that they feed upon.
Suzuki Mobile CONTENT IS FIRST RUN
• Suzuki Mobile producers are “What They Sell” and are constantly in the field capturing
current, High Definition content that is shot for ‘3rd Screen’ delivery. With close to camera,
pass by and full frame images, Suzuki Mobile’s exclusive up close and personal content
gives viewers a better mobile viewing experience and programs that speak to all levels of
enthusiasts.
Suzuki Mobile CONTENT IS FRESH
• By focusing its own cameras on current, topical and timely content from today's action
sports opinion leaders, athletes, movers and shakers, Suzuki Mobile programming sets itself
apart from its aggregating counterparts
Suzuki Mobile CONTENT IS FILLED WITH AVAILABLE PRODUCTS
• Suzuki Mobile further differentiates itself by integrating Suzuki vehicles with relative and
meaningful products from the action sports industry into fresh real-lifestyle programming
and makes them available to purchase direct through broadcast and carrier transaction.
Suzuki Mobile
Channels
DAILY PROGRAMMING
Multi-Sport Medley
• This program features high-action ‘Best of’ clips of core action sports edited to emerging hip-hop and
rock music. Clips range in length from :30 seconds to 3 minutes
Who’s Hot
• The hottest athletes of action sports are delivered to your phone with brilliant action and up close and
personal interviews. Clips range in length from :30 seconds to 3 minutes
Core Sports
• These programs feature shows from each of the core action sports:
Surf
Skate
Snow
Wake
BMX
Moto X
Core Sport clips range in length from :30 seconds to 3 minutes
Trick Tips
• These programs feature signature trick tips from high profile athletes that give consumers unique
insights on specific tricks. Clips range in length from :30 seconds to 1.5 minutes
How To
• These programs feature step by step instructions from leading action sports athletes that give
consumers thorough explanations of maneuvers and tricks. Clips range in length from :14 seconds to
1.5 minutes
Weekly Show
• 52 weeks a year Suzuki Mobile delivers a fresh 15 minute action and music program featuring the
hottest athletes in the surf, skate, snow, wake, bmx and motocross industries.
Suzuki Mobile
Advertising Strategy
The Suzuki Mobile design team is constantly developing marketing materials that promote the uniqueness of its
Ambassador Team and wireless media products.
PRINT CAMPAIGNS
Action Sports Periodicals:
Surfing Magazine
(Circ. 502,337)
Wakeboarding Magazine
(Circ. 43,700)
TWS Skateboarding Magazine (Circ. 994,483)
Racer X Motocross Magazine (Circ. 71,346)
Non-Endemic Magazines
Mobile Magazine
Cosmo Girl
Wired
TWS Snowboarding Magazine (Circ. 749,080)
TWS Business (Circ. 17,700)
Ride BMX Magazine (Circ. 310,000)
Teen Vogue
Hook-Up
Online Advertising
Suzuki Mobile will work with all endemic sponsor partners to expose our content on their websites and physical media
properties. We will trade out our rss feeds and promotional video content to barter for online banner advertising space. We
will go further to purchase advertising space at high traffic sites frequented by our target consumers, such as:
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Primedia Sites - Surfer, Surfing, Powder, Skateboarder
Thrasher: Skateboarding
Transworld Surf and Transworld Skate
Surfline:
Action Sports News
www.6Degreesgroup.net
www.thrashermagazine.com
www.transworldmatrix.com/twmatrix/
www.surfline.com
www.asnews.net
Suzuki Mobile
Event Sponsorship
Suzuki Mobile supports grass roots and professional events with sponsorship dollars and
infrastructure support. Suzuki Mobile banners will be displayed at all events and free
wallpaper promotional cards will be distributed to event attendees. In 2006 Suzuki Mobile
will sponsor the following events:
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The United States of America Snowboarding Association
– 400+ events held at over 80 USA mountain resorts
The Damn Am Skateboarding Tour
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East and West Coast Amateur Championships
The National Scholastic Surfing Association
– 8 Regional Conference Championships
The Mid Atlantic Wakeboarding Series
– 25 Amateur Events
The United States Surfing Association
– 17 Regional Surfing event series
Suzuki Mobile has created a unique event marketing strategy wherein they host signature MultiSport events for athletes as well as Industry specific Gatherings that attract riders and companies from
all regions of the Action Sports marketplace. The Suzuki Mobile Multi-Sport series will feature
surf, skate, snow, wake as well as BMX and Motocross combined competitions. This series will
effectively create a new Multi-Sport champion and provide significant content and exposure for the
Suzuki Mobile brand.
Suzuki Mobile
Trade Shows
Suzuki Mobile will display its unique image and offerings within a
digitally projected trade booth environment that embodies its active
lifestyle.
This 20’ X 40’ booth includes a walk thru tunnel with 180 degree
projected action sport images and individual screening stands where
customers can view, download and opt in to Suzuki Mobile
wireless communities.
2006 Trade Shows Include:
• SIA Trade Show – Las Vegas
• ASR Trade Show – California and Florida
Sponsored Athletes
Suzuki Mobile contracted “A” Team athletes could include:
Surfing
• Chris Ward
Freerider - Rated 5th Most Exposed TWS Jan 06
• Titus Kinimaka Surfing Legend and Competitive Big Wave Surfer
• Josh Sleigh
Aerial Surfing Pioneer and Expression Tour Champion
Skateboarding
• Marc Johnson
Street Skater Rated 14th Most Exposed TWS Nov 05
• Justin Blake
14 Year old Phenom 1st Place California Amateur
Snowboarding
• Andy Finch
04 US Grand Prix Champion – Nine 1st Places since 04
• Tyler Flanagan 14 yr old Phenom – Three 1st Place Finishes in 04
Wakeboarding
• Parks Bonifay
5 Time World Wakeboard Champion
• Shane Bonifay Highly exposed Wakeboarder and 05 Railslide Champ
BMX
• Stephen Murray X-Games & Gravity Games Gold Medals 1st dbl backflip
Moto-X
• Kenny Bartram 05 Gravity Games, MT Dew and IFMA World Champ
Suzuki Mobile Advertising
Suzuki Mobile targeted advertising services range from
embedded-in-content to L-Bar ads, to stand-alone broadcast
commercials. Suzuki Mobile advertising campaigns are designed
to help clients acquire customers, transact business and build
brand awareness.
• Ads deliverable to all Suzuki Mobile cellular and online
networks
• Ads can be targeted to specific audiences
• Cellular and Online Ads can be forwarded to friends & family
• Ads can include a unique tracking code
• Ads can include phone number for call-back
• Campaign tracking and reporting
• All subscribers are Double Opt-in
Suzuki Mobile Commercials
The Suzuki Mobile commercial campaigns will focus on programs
frequented by our target consumers and deliver memorable and
meaningful, eye catching, high-action content and brand messages.
Commercial Placements:
• ESPN – X Games
• NBC- Gravity Games and Dew Games
• Fuel Network
• FOX Sports 54321
• MTV
• VH1
• FUSE
Suzuki Mobile Advertising
becomes the answer for Youth
Marketers:
• Marriage:
– The Suzuki BrandsAction Sports
Industry
– Transactional ContentDistribution
channels
• Vertically integrated company
• Connection/relation to core/hip industry
• Experience
• Core, yet professional enough for Corporate
clients
About Us
Strategic Media Group has teamed up with Mobile Media Now:
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We produce and license and clear digital content for wireless and broadband delivery.
Suzuki Mobile’s success will benefit from the creative vision and the Managerial and
Wireless industry expertise of SMG & MMN. Collectively, we provide Suzuki Mobile
with a diligent, intelligent & savvy team of experienced managers dedicated to the
success of the Suzuki Mobile program.
As a developer and publisher of mobile entertainment applications, MMN provides
extensive industry contacts and invaluable wireless business development expertise.
With award winning film makers and innovators of Action Sport Events, MMN
provides a unique mix of management, marketing and media expertise.
Rafelson Media provides Suzuki with solid networks and insight into the media and
music industry and a vast history in entertainment marketing and sales. RM Records
offers all of the music related components to help Suzuki grow appeal, positioning and
market share.
SMG and MMN are uniquely positioned to deliver turn-key in-house wireless field
production, post production and management support for Suzuki Mobile
SMG, RMR, MMN and Suzuki Mobile is supported by Zingy, a full service wireless
application and carrier connectivity provider.