Transcript powerpoint DinenDash - Santa Ynez Valley Union High School

Get the door – It’s Dine N’ Dash
By Emma Jønbech, Nina Beyer, Jonas Rømer, Claudia Hundegger & Kresten Jakobsen
Business opportunity
(Problem)
 The American lifestyle is hectic and constant and as
a results, Americans tends to often order take-away
 90% of the population that answered our survey
wish to have a food delivery service in the Santa
Ynez Valley
Solution/Benefits
 Dine N’ Dash deliver meals from
restaurants and cafes to your
home.
 Give the customer the opp-
ertunity to choose meals that
contains more nutritional value
from local restaurants and cafes
Mission statement
Dine N’ Dash wishes to bring meals with
nutritional value right to the customers front door.
We partner with the Santa Ynez Valley’s best
restaurants and cafes to give our customers the
ultimate home dining experience. Our ambitious
workforce aims to provide a fast and high quality
food delivery to the customers front door.
Origin & Social Impact
 Origin:
American love of good food
Hectic and busy everyday life
 Social Impact:
Less fast food = healthier society
Description of Service
• Delivery
 Big variety
 Categories
 Local restaurants
 Website and App
Business Model
Definition of One Unit
Description of Expenses
The delivery of food from a local restaurant to
the home of a busy American family.
Economics of One Unit
Selling Price
Cost of labor
$4
Transportation
$1.75
Total COSS
Contribution Margin
$7.99
$5.75
$2.24
Monthly Break Even Units
$1700
$2.24
=
758.93
≈
759
units
Variable
Material
Expenses
Total: $25
Car
maintenance/mo
nth
$25
Fixed Expenses
Total: $1700
Insurance
$200
Advertising
$500
Utilities
$200
Interest
$300
Rent
$500
Market Analysis
Market Statistics
Industry
Name:
Express delivery
service industry
Annual Industry
Sales:
Description of Target Consumer
Demographics
Ages 25-55
Relatively high
disposable income
Psychographics
Hard working
Health conscious
Appreciates fresh food
Geographics
People who live in the
Santa Ynez Valley
$ 80 billion
Target Market Size
Total population of
targeted geographic area
20,000
Population of
target market
Buying Patterns
Willing to spend money on
more nutritious food
Goes after healthier
alternatives
7,280
Market size
(based on
survey)
6,552
Marketing
 The purpose of our advertising campaign is to
increase brand awareness of Dine N’ Dash.
 Our advertising campaign
Website
Facebook page
Ads in local newspapers
Flyers and brochures
Dine N’ Dash app
Radio commercials / local radio stations
Promotion & Sales Methods
 Free advertising – Facebook & Twitter
 Flyers, brochures and business cards
 We want to differentiate ourselves from
our competitors by offering favorable
deals and offer a bigger selection of
food.
 Discounts and promotional codes
Sales process
Steps a customer follows to purchase our service:
1. Customer learns about Dine N’ Dash through
our advertising and promotion
2. Customer checks our website or app
3. Customer chooses food
4. Customer places an order and gives payment
5. We pick up the food and deliver it to the
customer
Sales estimates
 Maximum capacity: By research, the people
that took our survey would like to use our
service. Our sales maximum capacity is 4
deliveries per hour.
 Break-Even units: The estimated earning after
expenses are paid off per delivery the profit will
be $2,24. To break-even with our $1.700
monthly fixed expenses without calculating the
salary, we need to sell 759 units.
Competition
Dine N’ Dash
Domino’s Pizza
Business model
Larger selection and
more verities of food
Only sells fast food
Food ordering form
App
No app
Competitive advantages
1. We have more varieties of different types of food, which gives our
costumers a larger selection to choose from.
2. Our costumers can order food deliveries from our Dine & Dash App.
3. We wish to transport food in environmentally friendly vehicles in the near
future.
Qualifications
 Educated at School of Business
Copenhagen
 Short business internships
 Job experiences at private companies
Total Units
10,950
Gross Revenue
$87,490.5
Net
Profit$3,508.8
Sales Projections over 1st year
Start-up investments
Item
Website and domain
App
Why Needed
We’re an online business
Customer demand
Total Startup Expenditures
Cost
$15,000
$30,000
$45,000
Emergency Fund
Reserve for Fixed Expenses
$22,500
$5,100
Total Startup Investment
$72,600
ROI: Return on Investment
$3,508.80
= 4.8% ≈
$0.05
$72,600
ROS: Return on Sales
$3,508.80
= 4.0% ≈
$0.04
$87,490.50
Future Plans
Plans for Growth:
Expand our business to cover the entire Santa Barbara
County
Change all vehicles to more environmentally friendly.
For instance hybrid cars
Plans for Philanthropy:
Dine N’ Dash would like to donate 1% of our annual net
profit to charity
Collaboration




6 month agreement
We will charge Amor $2.00
Promotion
Benefits
SWOT
 Strengths: No direct competition, bigger capital and
more qualifications
 Weaknesses: Dependent on gas prices, Car break
downs
 Opportunities: Expanding, Hybrid cars, collaborations
 Threats: Other food delivery services
Get the door – It’s Dine N’ Dash