Transcript Power Point Presentation - RLS Printing and Marketing

RLS Printing and Marketing
“Tucson’s Discount Printer”
http://www.rls-printing-and-marketing.net
520-548-8002
“Dare To Be Different”
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I am "Tucson's Discount Printer", providing money saving solutions for
your printing needs, working within your budget, and lowering your total cost
for print and design.
I am "Tucson's Discount Printer", but NEVER Discount Service or
Discount Quality,
only Discounted Prices.
I am a printer specializing in brochures, business cards, postcard mailers,
presentation folders, sales sheets, and graphic design, and much more.
From labels to forms to commercial print, our sales professionals are
experts at streamlining your printing needs! Unlike traditional printing
companies, RLS has relationships with suppliers and vendors all over the
country, so we're not limited to ONE print shop or ONE manufacturer.
SOLUTIONS
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WHATEVER YOUR PRINTING NEEDS, TOGETHER WE CAN FIND A SOLUTION.
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Excellent Quality... I have the knowledge and experience to get your business printing project
done right, the first time. From simple one and two color jobs to high-end full color commercial
offset printing, our quality is exceptional. I have the expertise you need from beginning concept
through final project completion and mailing to ensure your project has the most effective impact
on your target audience.
Reliable Performance… I provide personal attention to detail and follow-up, communicating to you
the progress or challenges in meeting your due date. I believe in keeping my promises to you, and
I am committed to standing behind my work.
Prompt Service... Realizing how important deadlines are to our customers, I won't take in a job
unless I am sure that I will have it completed when promised. Whether it's a simple spot color
business card, a time-sensitive postcard, a full color brochure, a multi-page newsletter or a highend catalog, you can count on your printing job being done on time!
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Explore my web site for the products and services that you need, fill out the Request a Quote
information (on the left side of this page), and I will contact you to discuss a solution.
Effective Approaches to
Postcard Advertising
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1. Promote a lifestyle. Many marketers present their postcards in a way that
promotes a lifestyle. For instance, you may see a photo of model wearing a
fashionable outfit with accessories sold from the advertised shop. IF you know the
lifestyle of your target audience, then this can be an effective way to present your
postcards and reach out to your market.
2. Use discount postcards for information drives. Another effective strategy is to
use postcard marketing as a way to publicize information. For instance, some
pharmaceutical companies may distribute postcards with information on how to avoid
a particular illness. Unique postcards do not only advertise a product, it gives useful
advisory at the same time.
3. Distribute forms. Postcards can also double as order forms to encourage the
recipient to actually make a purchase or subscribe to the advertised material right
after receiving the postcard. Some publishing companies use this type of approach
as it usually generates a positive response from their market.
4. Employ souvenir advertising. Unique postcards can be also be designed in a
way that the recipient will be moved to keep it for a long time. For example, the
discount postcard may bear a beautiful image of a scenic spot.
5. Offer Promotions. Many business owners use unique postcards to offer
promotions to encourage the recipient to purchase online or visit their shop. For
example, you may offer a special discount for customers who will bring the postcard
to your shop when they purchase an item. For customers who want to buy from your
online shop, they can enter the code printed on the postcard to enjoy the discount.
This is also a great strategy to keep track of the result of your postcard advertising
campaign more easily.
Design, Print, Mail
• We specialize in DIRECT MAIL DESIGN,
DIRECT MAIL PRINTING, MAILING
LISTS, RESPONSE TRACKING and
BULK MAIL PREPARATION providing
customers with exceptional service and
rapid turn-around-times on direct mail
marketing projects. Our clients love the
one-stop-shop capability we offer and our
attention to all the details.
WHY Postcard Mailers?
• Just like MINI BILLBOARDS
• Message Visible Immediately
• Specific Audience at the “right” time.
• You Control Expenditures
• Reduced Postal Rates
• Cost of printing full color has been reduced
dramatically through advances in technology.
Targeted Marketing
You Direct Your Advertising