Transcript 36723.1267709408.10-51-21

Anthony Cataldo
Pd 2
3/1/10


Market Function- Identifies products and their
source and differentiates them from all other
products.
It aims to single out products and give details
about the source of it.

The market analysis helps meet the aims of the
market function because with in the analysis, it
explains how the products are different and
where they come from.


Red Bull relies on “Buzz Market”
Buzz Market is an art of human kind to involve
the trendsetters in any community to carry the
brand's message.


Red Bulls’ objectives in the marketing area are
to target the youth.
They also do most of their advertising with
motor sports, BMX, and other extreme and
dangerous sports.


The marketing strategies do help to meet the
objectives because they mainly focused on
advertising to teens and people on the subject
of extreme sports.
Most of the targeted people are the ones who
are buying the drinks.


Behavioral segmentation is the main segment
Red Bull is aiming at.
They’re doing this because Red Bull is not just
an energy drink it is primarily a utility drink to
be taken against mental or physical weariness
or exhaustion.

Records show that 65% of their customers were
teens between the age of 12 and 30, 60% of
those were participating in some kind of sport


Red Bull owns 42.9% of the energy drink
market.
The owners of Red Bull actually own 80% of
the companies market share.