Transcript Index, Ads, and Colophon

Coverage ~
Index, Ads & Colophon
Index, Ads, and
Colophon
Make your info sections more
than just BLACK and WHITE!
Coverage ~
Index, Ads & Colophon
“What pages am I
on?!”
•The index is often the first
place buyers look when they
get their yearbook.
•Identify the students, clubs,
sports and the pages they
are on.
•Add interest and coverage
to your index to make it
more than just a list.
Index
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Index, Ads & Colophon
Index:
Make the most of your pages!
•Use 6-8 point font
•Use more columns to maximize your space
•Use bold words to contrast or highlight
•Include information that will draw students into your
book.
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Index, Ads & Colophon
Use your Index as the perfect
place to feature student artwork.
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Index, Ads & Colophon
Feature your resident artists:
Let your student artists contribute to the Index.
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Index, Ads & Colophon
Use photo strips to add
coverage.
Photo Strips in your Index:
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Index, Ads & Colophon
It’s never too late to get them in the book
3X!
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Index, Ads & Colophon
Create an index with student
involvement.
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Use your Index to give under-represented
students cool and creative coverage.
M
O
P
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Don’t waste the space!
Plan ahead to get the best coverage.
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Index, Ads & Colophon
Use the index to showcase
group photos.
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Use index space for group pics and have
room for more “personality pics” on
your sports pages.
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Advertising
Without advertisers, many books would not exist.
Make Ad pages exciting by adding coverage!
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• Intersperse student
photos in the ad
section
– Photo borders
– Team photos
– Cut-outs
– Photo/quote from
student who
supports the
business
– Blend with index
Use your Ads section to
increase coverage
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Ads
• Group photos and tribute ads ensure
that students WILL visit your
Advertising section.
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Use student endorsements to make
YOUR BOOK and your advertisers look
better.
Feature pics &
quotes from students
to increase coverage
and design great ads.
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Sell banner ads to run along
the border of your pages.
Working ads into traditional spreads will reduce the number of pages
that are ad-centered and therefore open up space for more fun
coverage.
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Ads: Be Creative!
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Put it all together!
This index has advertising, group pics and
student involvement.
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Index, Ads & Colophon
The colophon gives the
readers information on
who created the book
as well as all the
decisions made to
create the book.
Colophon
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Index, Ads & Colophon
The colophon can be
created in many different
formats.
•Listing
•Narrative
•Letter from the editor
•Quotes
Colophon
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Index, Ads & Colophon
What to include?
•Yearbook staff
•Acknowledgements and
thanks to helpful individuals
and groups
•Affiliations or organizations
to which the staff belongs
•Awards and honors received
by staff
•Yearbook specifications
–Number of copies
–Colors
–Fonts
–Size
Colophon