Transcript Ad Specs & Creative Guidelines

Ad Specs & Creative Guidelines
MC Music Channels
AD PANELS
MC’s Music Channels feature one larger sized ad panel to better
deliver your message to viewers.
Refer to the guidelines on the following pages for creating ad panels
or submitting artwork for MC to create your ad.
Music Choice • 328 West 34th Street, New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising
Ad Specs & Creative Guidelines
MC Music Channels
AD PANELS
MC is creating your ad panel:
You are creating your ad panel:
DEADLINE:
2 weeks before flight start
• Minimum size: 72 dpi
• Preferred file format: PSD
• Acceptable file formats:
EPS, AI, JPEG or TIFF
• Needed: logo, product(s)
images, key message points,
tagline (if applicable)
• The most effective ad panels
have simple, straightforward
designs – image, logo,
copy blurb
DEADLINE:
1 week before flight start
• Size 480 x 544
• File Format: JPEG
(do not save for web)
• Aspect Ratio: Square
• Color Profile: SDTV NTSC
• Minimum font size: 18 pt.
- Ensure fonts are legible
in both size and weight
- Bolder fonts work best;
avoid thin ornate fonts
- Leave clear space
(no text) around the
edges of the ad
Music Choice • 328 West 34th Street, New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising
Ad Specs & Creative Guidelines
Delivery Instructions
SPOTS
(FOR VIDEO ON DEMAND
AND MUSIC CHOICE PLAY)
ALL OTHER MATERIALS
(FOR AD PANELS &
CUSTOM GRAPHICS)
Send tapes and traffic
instructions to the
Traffic Manager:
Send materials to your
Account Team and the
Marketing Team:
Barry Schwartz
Music Choice
328 West 34th Street
New York, NY 10001
646.459.3300
[email protected]
Rob McCaw
Music Choice
328 West 34th Street
New York, NY 10001
646.459.3300
[email protected]
Materials may also be sent via an FTP site.
Please include:
• Agency Name
• Contact Name
• Phone Number/Email
• IP Address/Login Information
Music Choice • 328 West 34th Street, New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising