Transcript Advancing Trust Together

Advancing Trust
Together
The Birth of BBB
BBB Accredited
Businesses…
> Build Trust
> Advertise Honestly
> Tell the Truth
> Are Transparent
> Honor Promises
> Are Responsive
> Safeguard Privacy
> Embody Integrity
The Role of the BBB
Accredited Business in the
Marketplace
BBB Business Reviews®
Advertising Honestly
Supporting the BBB in Educating
Consumer about scams and poor
business practices
Building communities where buyers and
sellers trust each other
Moving the
Marketplace Forward
> Defining the boundaries of effective
self-regulation
> Redefining trust
> Leading consumer advocacy outreach
> Providing proactive consumer
education
> Offering innovative new products and
services
Adapting to a Changing
Marketplace
 Website Advertising
 Online Business Reviews
 SES
 Social Networking
 Mobile Marketing
 Sun and Shoppers Ads
Website Slide
• Why?
• BBB.org is ranked high for search
engine optimization
• Plain language type of business
searches
• BBBOnline
• So what does that mean to you?
• Potential customers are finding
YOUR BUSINESS on BBB.ORG
• Your local BBB receives over 2000
pageviews daily and that number is
increasing all the time
Proof in Numbers
> 87 million BBB Business Reviews®
requested
• 78 percent increase over five years ago
> 6 million visits to BBB.org monthly
> 1.1 million complaints resolved annually
Claim Your Business
Review
BBB Website Accredited
Business Only Password
Protected Section
Login from top left corner of BBB homepage
Accredited Business
Services Website
>
Video Help
Customize Your Review
BBB Accredited Business
Distinct Inquires
On Line Marketing- The BBB On Line Seal
The only official BBB seal to display on your company’s
website
• What is it?
•
Consumers can click on your BBBOnline seal to see
your company’s “BBB Business Review”
•
Dynamic - don’t copy and paste!
•
SEO Enhanced
• How do I get it?
•
Website Review
•
Instructions sent by e-mail
Online Marketing – Request a Quote
• Potential customers can request quotes right
from your BBB Business Review!
•
What is Request a Quote?
•
An email request a quote system on your
Business Review and on our website
•
Customers enter a description of the service or
product needed
•
You will receive quote requests by e-mail
Print Marketing –
Accredited Business Print
Seals
Start With Trust – advertise your BBB
Accreditation
Put them on your:
business cards . flyers . brochures
invoices . directories . newspaper ads
•
For use in blue (preferred) or black
•
“BBB” should be no smaller than 1/8 inches tall
•
Must be at least 0.5 inches tall
•
For small or low quality advertising
Networking & Sponsorship
Opportunities
Business Ethics Awards
• Celebrate excellence and support ethical
business in our community.
• Held Annually in Calgary and Lethbridge
• Nominate a company anytime on our
website
Stampede Warm-Up
• Games, Prizes and Sponsorship
Opportunities
• Held later part of June before Stampede
each year
Added Value
Programs
Business2Business Discount Program
•
•
Promoted Monthly in BBB Examiner Newsletter
Discounts - For you and your employees
ELECTRONIC MERCHANT RATES
Affinity Programs
HUMAN RESOURCES HELP LINE
ELECTRONIC MERCHANT RATES
HOME AND AUTO INSURANCE
COMMERCIAL INSURANCE
EMPLOYEE BENEFITS
COLLECTION SERVICES
HEALTH SERVICES (PRIVATE)
Join our BBB’s Facebook
and Twitter Pages!
• Facebook – www.facebook.com/CalgaryBBB
• Twitter – @CalgaryBBB
• Why…
- We regularly put updates on our Facebook,
Twitter and calgary.bbb.org sites that effect
your businesses; such as, Phishing Scams,
Important Events and News.
Other Marketing
Opportunities
Benefit from your reputation!
Advertise in our BBB Sections
•
Calgary Sun
•
Lethbridge Shopper
•
Medicine Hat Shopper
Lethbridge Shopper contact:
Juanita Collins
403-329-8225
[email protected]
Online Marketing - Search
Engine Solution
(Organic Search Results)
(Adwords)
Combine your BBB Accreditation
with the power of Google
Easy
Low-cost
No Risk
Live 24/7
Online Marketing –
Featured Listing
• Your company will be listed
near the top of the business
listings
• Business name will appear in a
turquoise box
• Low cost
• Industry specific
• Draw attention to your
Business Review
For More Information on SES and Featured Listings
Call Sheila at 403 245-2134 or e-mail [email protected]
Advancing Trust
Together
> Businesses
• Abide by standardsLicensing
• Honor your promisesReview advertising print
and website
• Act with integrity
So How Do You Apply to Renew Your
Accreditation
1.
2.
3.
4.
5.
6.
7.
8.
?
Check your licensing-business and competency.
Review your advertising-print and website.
Check your print seal.
Review your Type of Business.
Update all your information-business size, address, phone
number, e-mail.
Join BBB On FaceBook and Twitter
Claim your Business Review
And lastly…
Relax and Watch the Mail for Your Invoice!