Transcript Agenda - Boston College

Class 10 Agenda

Chapter 11 Review

Zara Case

Final Exam Review

Project Time
Chapter 11: The Data Asset Discussion


Operational => analytical use
Data Warehousing
– “E-T-L” processing
– Sharing issues

Discussion: Top-down vs bottom-up
approaches
Data Mining

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Purpose: Detection of trends
Concepts:
– Strength
– Coverage
– Interest

Types:
– Predictive
– Explanatory

Process
– CRISP-DM
Walmart and Harrahs Cases
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Applications
– Walmart: SCM
– Harrahs: CRM

Key Issues
– Walmart: Efficiency
– Harrahs: Micro-marketing

Functions
– Walmart: Workflow
– Harrahs: Analytics
Case Study: Zara

What are Inditex / Zara’s sustainable
advantages? What might be the next
barrier to attempt?

How important is in-house
manufacturing to the advantage? Why?
(cp outsourcing IT?)

What is killing classic advertising as an
asset? (think peer production)