Transcript Export Champagne

Because every day is a
celebration
MARKETING
SECTION
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The Project
The Market
The Marketing Mix
The SWOT Analysis
The 5 Porter Forces
The PESTEL Analysis
FINANCIAL
SECTION
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Costs in France
Costs in Croatia
3 years forecasts
Financial Strategy
Overhead Expenses
Operating Expenses
Sales Forecast
Profitability Forecast
Why?
How?
What?
French
company
Exportation of
champagne to
Croatia
Intermediary
between
French
producers and
Croatian
buyers
Business Contacts
Strong cultural tradition
Why Croatia?
Geographical proximity +
demand (tourism)
No local production
Four or five star hotels
Wine stores
Our target:
B to B
Luxury restaurants
French producers/ exporters
(Champagne)
Italian/Spanish producers
(Sparkling wine)
Our
competitors
Local Sparkling wine
Other alcohols
Product
Luxury Champagne
Regular Champagne
Organic
Champagne
Price
Cheaper than
famous brands
More expensive
than sparkling wine
Average buying
price: 15 €
Average selling price
DDP Croatia:
38€/280 HRK
Champagne Ardennes
 Our office is located in the
heart of the ChampagneArdennes region, in the small
town of Vaudes.
Luxury Champagne
Moët et Chandon
Price B to B 50 €
= 370 Kn
Champagne Mumm
Price B to B 50 €
= 370 Kn
Regular Champagne
Price B to B 30 € = 220 Kn
Champagne Rémy Massin
Champagne Ruffin
Champagne Larmandier
Champagne Gaillot
Organic Champagne
Champagne Leclerc Briant
Price B to B 35 €
= 260 Kn
Champagne Françoise Bedel et Fils
Price B to B 35 €
= 260 Kn
Promotion
Place
Zagreb
Creation of a logo
and slogan
B to B prospecting
Dubrovnik
Tools: brochures,
informative
website
Logo and slogan
Because every day is a celebration !
Commercial Brochure
Commercial Brochure
B to B prospecting
Business Cards
Producers in France
Customers in Croatia
After-Sales Service
[email protected]
Strengths
Weaknesses
• Cultural Diversity
• Croatia not a member of EU
• Low cost activity
• Lot of red tape
• Key contacts
• Unknown starting company
Opportunities
Threats
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• Mediterranean competitors
• Even more when EU/Croatia
• Exchange rate risk
No champagne production
High demand
Good image of French brands
Large number of luxury hotels
& restaurants
• Increase of wine exportation
. Parliamentary
Politic
. Amount of tax:
0 kuna for alcohol
in wine
. Profitable
locations
. No damage
. Recycling
Econo
Law
-mic
Environ
-ment
Social
Techno
-logy
. Lack of high technology
but developping quickly
Democracy
. Not a EU member
. Industries
. Tourism
. Developing
countries
. Tourists
. Wealthy/elderly
people
1. Financial Strategy
 Initial Capital
20,000 €
 Loan
10,000 €
 Grant
5,000 €
2. Overhead Expenses
Starting Expenses
 Creation
 Furniture
 Computer Equipment
 Forklift
 Car Leasing
Wage Expenses
 Salesperson +
Warehouseperson in Croatia
 Salesperson + office in France
Rentals:
 Warehouse, office, car
Communication
 Business cards, brochure,
website creation
Utility Expenses:
 Telephone, electricity/water,
petrol...
3. Operating Expenses
Champagne purchasing:
 Average unit price: 15 €
 Purchase every 3 months (around 3000 bottles)
 Stock strategy: always have 1000 bottles in our stock
Transportation from France to Croatia
 Average cost per year : 50,000€
4. Sales Forecast
 Aim: 1.000 bottles per month
Best periods: before the summer and before end of year
Creation of the company in June to be ready for this period
 Sales forecast
Sales forecast
(In euros)
2009
2010
2011
148,200
376,200
418,000
5. Profitability forecast
Gross profit
(in euros)
Break even point
(in euros)
Break even point
(month)
Return on
investment
2009
2010
2011
14,078
56,492
79,872
124,940
282,866
286,038
December November October
59%
240%
339%
Conclusion
So, are you ready to invest in our
business?
Please, feel free to ask questions.
Thank you for your attention!