Transcript 2007_tgp_sales_prez_..

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2007 Regional
TGP Meetings
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Agenda
• Competitive Situation
– Fluke/Amprobe
• Key Products Focus:
– TightSight® Clamp Meters
– Circuit Tracers
– Circuit Breaker Finders
– VoltAware™ NCV Testers
• Sales tools available
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Fluke Activity
• T+ Series
– Targeted at Vol-Con,
Vol-Con Elite
• Amprobe
– Real competitive threat
coming soon
• IDEAL has:
– Better products, service,
profitability
– Imperative to secure our
position in ED and keep
moving forward
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VoltAware NCV Tester
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VoltAware
Features and Benefits
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Visual and Audible indication of voltage
Indicates voltage from 50-1000VAC
Compact design with AAA Batteries
Power On / Low Battery Indicator
Selectable Audible Beeper
Cat IV – 1000V
• 61-025:
– Trade: $17.95
– Distributor: $13.10
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Re-position the 61-063 to $12.95/$9.45 (Trade/Dist)
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Sales Tools and Goals
• Promotional Counter Display
• OktoberTest Promotion
– Buy 10, Get 10 Free
• Sales target is $13,000 per
territory
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TightSight Clamps
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Innovative Features and Benefits
Tapered jaws with
hook tip for tight
locations and easy
wire separation
Audible and visual high voltage
indication over 30V AC/DC on all
functions
Contains all the capabilities of a
full-function multimeter
Data hold button and offset
thumb wheel for onehanded operation
One-touch backlight
button for glowing
green display
illumination
Large numbers and
symbols are easy-toread
Patented backlit TightSight™
display for viewing in dark, bright
or tight locations; Hinged rubber
cover prevents display damage
(field replaceable)
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Sales Tools and Goals
Anywhere there’s a load (e.g.lights/motors/equipment), there’s current to measure
• Measure Up Promotion
– Promo in a Box
– Free tape measure w/ clamp meter
purchase
• Pack’em Up Promotion
– Promo in a Box
– Free duffle bag w/ Combo Case
purchase
• Advertising / PR Writeups
• Sales target is $50,000 per
territory
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Circuit Tracers
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Innovative Features and Benefits
Performance
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Has 4x the tracing power of competitive tracers
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Uses AA batteries vs 9V battery of competitors
Has 4 search modes of sensitivity to allow a very strong signal
search to a refined search for breakers
All 3 models can be used in open/closed circuits
Ease-of-use
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Super-bright numeric display
Displays “0-99” relative signal strength
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Intensifies the audible pitch/tone as the signal becomes stronger
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Competitors only use a small series of LEDs
Competitors have a constant audible that is not intuitive
Rotating display keeps the reading upright
Safety
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High-energy fuse that can open safely
Cat III-600V safety rating
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Sales Tools and Goals
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Tracer Sales Demo DVD
Advertising / PR write-ups
Customized promos upon request
Sales target is $65,000 in sales per
territory
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Breaker Finders
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Innovative Features and Benefits
• Fully automatic operation
– 1st pass calibrates/ 2nd pass finds breaker
• Improved Performance
• Two automatic models:
– 61-532 is a 120V breaker finder
– 61-534 is a 120/240V breaker finder with
GFCI receptacle tester and NCV sensor
• Limited competition
• New Packaging
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Sales Tools and Goals
• Promotional Counter Display
– Started Feb 1st
– 6-pack for $280 (5% discount)
– Buy another 6-pack for a 10% discount
(60 days from first order)
– Bonus Buy of 10% off 61-732 clamps
• Pack’em Up Promotion
– Promo in a Box
– Free duffle bag w/ Combo Case
purchase
• Sales target is $12,000 per territory
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VPM Voltage Monitor
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Features and Benefits
• World’s Simplest PQ Device
– If you can use an outlet, you can use a VPM
– PQ Expert is in the box!
• Easy to Use
– Minimal Set Up
– No need for Computer Interface
– Captures only significant events
• Affordable
– Trade Price: $475
– Distributor: $356
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VPM Selling Tools
Strategy
• Emulate Tracer success by using materials to sell for you.
• Target service contractors, industrials, hospitals, datacomm
Sales Tools
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DVD
Sell Sheet
Application Guide
Interactive Demo
– What’s new
• IDEAL University
– PQ Module
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Questions?
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