Transcript PowerPoint Template

Istambul Insurance Event
May 2011
Customer Segmentation&Clustering for
Product Design in 15 Minutes
By Josep Arroyo CEO
Introduction to Quiterian
 Founded by Josep Arroyo in 2003
 Dynamic Data Web – The Fastest Advanced Analytics
and Predictive Self-Service BI for all users
European Headquarter
Barcelona
US Headquarter
Miami, FL
European offices
Madrid
Sevilla
Valencia
Lisboa
North America Offices
Los Angeles, CA
México DF, México
Business Partners Worldwide
Quiterian and its BI platform DDWeb appear in the ‘Magic Quadrant for
BI Platforms' report, for 'having made Data Mining and Statistical
Analysis of large-scale data user-friendly and accessible to all
business users‘.
Positioning: Advanced Analytics complementing current BI
Traditional BI
Predefined
Reporting
Visualization
& Dynamic
Reporting
Focus on control and
Reports distribution
Focus on dynamic
visualization
and drill down
Stability - NO CHANGES
Centralized Info – IT Dependency
What Happened?
Advanced Analytics and
Predictive
for business users
Focus on getting more value from
data. Easy analysis techniques,
Self-service BI and big data
Rapid Changes, Anticipation
100% Self-Service
Why happened? What Next?
Our Experience:
Customer Segmentation&Clustering for Product Design in 15
Minutes
Do you think is really hard to understand where the
opportunities are?
•
Let us show you how to find the fast path to find the
opportunities.
In 15 Minutes? Yes, let me show it to you.
1.
Using powerful and easy to
use analytic techniques
2.
Giving autonomy to
business users
3.
Reducing dramatically IT
workload
4.
High Performance with large
data volume
5.
No need for cubes or
metadata
Scenario
Insurance services marketing department
Data model DDWeb loaded:
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Prospect
Customers
Products
Transactions
Campaing
Response
Contact History
Postcode
Scenario
Scenario
Content
1
Scenario
2
Their needs
3
Problem resolution
Needs
The marketing area want:
Identify the most
profitable
customers
Identify
cross-selling
opportunities
What? How?
Who?
Identify the most
profitable channel
Identify
characteristics of
customers
Content
1
Scenario
2
Their needs
3
Problem resolution
Cross-selling opportunities
Insurance institution offers different products
What is the
category of best
sellers?
Products
How it relates to te
other categories?
Text
Cross-selling opportunities
With Dynamic Data Web,
quickly and visually, using
Venn diagrams have
found a new business
opportunity and we have
defined the target
Cross-selling opportunities
The marketing area want :
Identify the most
profitable
customers
Identify
cross-selling
opportunities
What? How?
Who?
Identify the most
profitable channel
Identify
characteristics of
customers
Customer value
Determine the current and/or future customer value
What are the most
profitable
customers?
It is possible to
determine the
future probability of
customers?
What their potential
value?
Customer value
We give our analysis of
added value. Combining
information from different
tables imported DDWeb is
easy to create new
information that we had in
our original base
Customer value
The marketing area want:
Identify the most
profitable
customers
Identify
cross-selling
opportunities
What? How?
Who?
Identify the most
profitable channel
Identify
characteristics of
customers
Identify the most profitable channel
Identify the most advantageous promotion channel
What will be the
most effective
channel?
How we
approached our
target?
Identify the most profitable channel
Again, to reach easily
and intuitively
DDWeb decipher the
most interesting
channel for our
promotion
Identify the most profitable channel
The marketing area want:
Identify the most
profitable
customers
Identify
cross-selling
opportunities
What? How?
Who?
Identify the most
profitable channel
Identify
characteristics of
customers
Identify the best customers
Identify the profile of best customers
What characteristics
define the most
profitable customers?
What makes them
different from other?
Identify the best customers
Identify the profile of best customers
With Profile decipher
the profile of our best
customers quickly.
Learn how they are
and confirm our
intuitions
Identify the best customers
The marketing area want:
Identify the most
profitable
customers
Identify
cross-selling
opportunities
What? How?
Who?
Identify the most
profitable channel
Identify
characteristics of
customers
Target for promotion
Determine target for our promotions
We have identified
a business
opportunity, the
profile of people
you want to
address and
promote the most
appropriate
channel
We can exactly
detect the target at
which we want to
go?
Target for promotion
Using the mouse, without need complex SQL
queries we have determined our target and exported
data for complete the mailing
Want to know the best Product to Recommend ?
Decision tree, easy to understand, quick to manage…
What makes us different and unique?
1.
Using powerful and easy to
use analytic techniques
2.
Giving autonomy to
business users
3.
Reducing dramatically IT
workload
4.
High Performance with large
data volume
5.
No need for cubes or
metadata
Thank you for your attention!!
QUITERIAN PARTNER IN TURKEY
Umit Kantel
New Business Director
Yaz Bilgi Sistemleri
Büyükdere Cad.
Prof.Dr.Bülent Tarcan sk. no:1
Gayrettepe 34349
212-2885370
[email protected]
European Headquarter
Barcelona
US Headquarter
Miami, FL
European offices
Madrid
Sevilla
Valencia
Lisboa
North America Offices
Los Angeles, CA
México DF, México
www.quiterian.com
[email protected]
QUITERIAN EMEA
Francisco Viana
Europe Channel Manager
(+34) 933 714 470
Skype: f.viana
[email protected]
www.quiterian.com