Transcript Dealing with Digital Consumers in Science & Medicine

Dealing with
Digital
Consumers in
Science &
Medicine
Roger Mills
Juliet Ralph
Ljilja Ristic
Divisionalization
• We deal with 3 Divisions:
– Originally:
• Medical Sciences (MSD)
• Life & Environmental Sciences (LES)
• Maths and Physical Sciences (MPS)
– Now:
• Medical Sciences (MSD)
• Maths, Physical and Life Sciences (MPLS)
• Social Sciences (SSD)
Beware – Oxford at Work
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Divisions don’t talk to each other
Departments don’t talk to Divisions
Departments don’t talk to each other
Research Groups don’t talk to Departments
Research Groups don’t talk to each other
– Well, not as much as they should
Our Job
© Relate
We talk to everyone!
We talk
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Differently to different groups
But with consistent messages
On the web – e-only strategy
In person
– To individuals
– To groups
• In departments
• In the library – if they come in
• In the pub
• In college
• At conferences
User ed
• Induction & info skills sessions for all new
students in Science & Medicine
• Numbers trained per year:
• RSL 2500 (inc 1000 freshers)
• GEO 260
• PLS & ZOO 625
• PSY 100
• HCL 1400
• WISER Science 250
• All listed on OULS training database at
http://www.ouls.ox.ac.uk/services/training
Common approach
• Consistency of guides and web pages
• Our dream…a single route and links from depts
Medical sciences
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Libraries up and down the hill
University & NHS
Medical students
All they want is PubMed
Physical Sciences
• Different needs for each subject
• All they want are e-journals
• and expensive collections of Conference
Proceedings
User education
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Tailored sessions
Run jointly with departmental librarians
Sessions slotted into the timetable
Various communication channels
Difficult to promote
Promotion
We think we found the way…
• Subject web pages
• http://www.ouls.ox.ac.uk/libraries/subjects
• Links from the University Skills Portal
• OULS Training web pages
The way forward: closer links with departments.
Coming up
• For the disintermediated librarian:
– Data archiving / data mining
– Image management
– Bibliometric assessment
• Using high-tech tools – our brains!