Transcript Growing your Membership - Germany, Leipzig Chapter

GROWING YOUR MEMBERSHIP
In Six Years
2005
2011
Active Members
2629
6,498
Total Members in
DB
5262
15,474
Chapter Events
160
754
Leadership Conf
Attendees
78
160
Chapters at Conf
38
49
Active Chapters
43
77
Vision
Growing Moral and Ethical
Leadership
Around the World
BYU Management Society
• Not just a trade organization
• Not just a luncheon or breakfast group
We need members of the BYU
Management Society to help build
the moral base of our communities.
You have standards, ideals, and
values that will not only lead you to
success, but will bless and
strengthen this nation and all the
world.
– Elder David B. Haight
Troy’s Top Ten Tip for Growing
Your Membership
#10 SET A GOAL
#9 USE SOCIAL MEDIA
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Linked In
Facebook
Twitter
YouTube
#8 MINE YOUR DATABASE
• All of the these folks used to be active
members.
• Do a survey.
• Offer them free membership or a discount on
membership.
• “Reunion” meeting
#7 BRING A FRIEND PROMOTIONS
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Two for one
Half price off
Recognize member bringing friend
Contest
#6 GET “BIG NAMES” TO PROMOTE
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Sherrie Dew (woman professional)
Jeff Benedict (author)
Neal Maxwell (Church leader)
Phil Smart (Philanthropist/Community award)
Wally Joyner (athlete)
#5 USE LDS EMPLOYMENT SERVICES
• Place more people in more jobs than any
organization in the country.
• Have hundreds of professionals with whom
they are working.
• Often have service missionaries
• Always have a director
• They hold special events; co-sponsor
#4 MIX UP YOUR EVENTS
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Lunch is most common
Breakfast is second most common
Fireside
Sporting event
Conference
Charity golf tournament
LDS movie
#3 USE WARD BULLETINS
• Must get permission from stake president; but
then can get it in every ward bulletin
• Ask the Area Seventy
• Ask the Regional PR Director
#2 INVITE SISTER ORGANIZATIONS
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J. Rueben Clark Law Society
BYU Alumni
Cougar Club
LDS Employment Services
#1 HAVE GREAT SPEAKERS!
• Most people decide whether to go to an event
based on the quality of the speaker.
• The more exciting the speaker the more likely
a person is to come.
• One good speaker after another creates a
“buzz”
• Eventually it becomes a “can’t miss it”
organization
WHY I HAVE BEEN A MEMBER FOR ALMOST 25
YEARS
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I have friends in the organization
I owe the organization a lot
I like the speakers
I find clients
I love the vision
What’s Next?
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Catch the vision!
Be a cheerleader
Lead by example
“A man filled with the love of God is not
content blessing his family alone, but ranges
through the whole world, anxious to bless the
whole human race.”
-- Joseph Smith, 1840