Transcript Ethics in Business Research

Chapter 5
Business Research
Methods
Donald Cooper
Pamela Schindler
Irwin/McGraw-Hill
©The McGraw-Hill Companies, Inc., 2001
Chapter 5
Ethics in Business
Research
Irwin/McGraw-Hill
©The McGraw-Hill Companies, Inc., 2001
What
are Research
Ethics?
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Slide 5 - 1
Ethics are norms or standards of behavior
that guide moral choices about our behavior
and our relationships with others
The goal is to ensure that no one is harmed
or suffers adverse consequences from
research activities
Irwin/McGraw-Hill
The McGraw-Hill Companies, Inc., 2001
Ethical Treatment of Respondents
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and Subjects
Slide 5 - 2
Begin data collection by explaining to the
respondent the benefits expected from the
research
Explain to the respondents that their rights
and well-being will be adequately protected,
and say how this will be done
Be certain that interviewers obtain the
informed consent of the respondent
Irwin/McGraw-Hill
The McGraw-Hill Companies, Inc., 2001
Click to editDeception
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Slide 5 - 3
The respondent is told only part of the truth
or when the truth is fully compromised
To prevent biasing the respondents before
the survey or experiment
To protect the confidentiality of a third
party
Irwin/McGraw-Hill
The McGraw-Hill Companies, Inc., 2001
Issues Related to Protecting
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Respondents
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Informed consent
Debriefing
Right to Privacy/Confidentiality
Data Collection in Cyberspace
Irwin/McGraw-Hill
The McGraw-Hill Companies, Inc., 2001
Ethical
relatedtitle
to the
Client
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Slide 5 - 5
Sponsor non-disclosure
Purpose non-disclosure
Findings non-disclosure
Right to quality research
Irwin/McGraw-Hill
The McGraw-Hill Companies, Inc., 2001
Ethics
Related
Sponsor
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Sometimes researchers will be asked by
sponsors to participate in unethical behavior.
To avoid coercion by sponsor the researcher
should:
Slide 5 - 6
Educate sponsor to the purpose of research
Explain researcher’s role
Explain how distortion of the truth leads to
future problems
If necessary, terminate relationship with sponsor
Irwin/McGraw-Hill
The McGraw-Hill Companies, Inc., 2001
Ethical
Issues
related
to
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Researchers and Team Members
Slide 5 - 7
Safety
Ethical behavior of assistants
Protection of anonymity
Irwin/McGraw-Hill
The McGraw-Hill Companies, Inc., 2001