Transcript Principle 2 Values

Sustainability
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and the Business School
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• Students and learning: sustainability not just
as a means to an end...develop
future
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graduates who can articulate and act on
societal challenges
• Depth and quality rather than introduction to
everything
• OIKOS - Student body
• Trying to do the ‘right’ thing in a complex
world
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Accreditation and
• PRME, Principles for Responsible
Management Education, is a global call to the
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world of business higher education to inspire
and campaign for responsible management
education, research and thought leadership.
• The Business School has committed to PRME,
and enacting the six principles through
biannual reporting of action
• Accreditation and PRME - needed for AMBA,
AACSB and EQUIS
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PRME Principles
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Principle 1 Purpose: We will develop the capabilities of students to be future generators of
sustainable value for business and society at large and to work for an inclusive and sustainable
global economy.
Principle 2 Values: We will incorporate into our academic activities and curricula the values of
global social responsibility as portrayed in international initiatives such as the United Nations
Global Compact.
Principle 3 Method: We will create educational frameworks, materials, processes and
environments that enable effective learning experiences for responsible leadership.
Principle 4 Research: We will engage in conceptual and empirical research that advances our
understanding about the role, dynamics, and impact of corporations in the creation of sustainable
social, environmental and economic value.
Principle 5 Partnership: We will interact with managers of business corporations to extend our
knowledge of their challenges in meeting social and environmental responsibilities and to explore
jointly effective approaches to meeting these challenges.
Principle 6 Dialogue: We will facilitate and support dialogue and debate among educators,
students, business, government, consumers, media, civil society organizations and other interested
groups and stakeholders on critical issues related to global social responsibility and sustainability.
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A few examples of current practice
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ACC3000 undergraduate students work on real-world case studies on Accounting,
Sustainability and Strategy: United Nations Millennium eco-system assessment and its broad
context of relevance to business.
NNBS4051 dissertation module for Business Accounting and Finance students: current topics
chosen fair trade, social enterprise, corporate social responsibility, carbon trading, gender,
financing wind energy, diversity issues within the accounting profession and responses to
climate change by business.
NBS8103, ACC4056 postgraduate/undergraduate moral philosophy, theory as it applies to
CSR, business cases on ethics, ‘CSR strategy’, professional and business ethics, and content on
how corporate governance is underpinned by ethical principles.
Role of Business in Society (NBS8513) Business ethics and corporate social responsibility.
Students apply their learning in a mini-conference ‘How business can meet the needs of
global society in the next 30 years with panels on: ethical labelling; sustainable fashion; and
CSR improvement in working conditions in MNCs; business ethics and human rights; truth in
CSR statements; lobbying; and the governance agenda; carbon trading; trans-national
production issues between China & US; and steady-state economics
NBS8059 Managing Innovation in the Risk Society introduces students to multi-stakeholder
approaches to managing risks to society connected with the need for greater environmental
sustainability.
MKT3096 module consisted of two lectures that discuss marketing ethics, the ethical
consumer, CSR and sustainability in marketing.
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• The latest PRME report is available at:
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http://www.ncl.ac.uk/nubs/about/sustainability
/prme.htm
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