Transcript Slide 1
Business Ethics
Week 3
Article on:
You See, the Ends Don’t Justify the Means: Visual Imagery and
Moral Judgment
• Visual imagery and Moral judgement – based on
3 experiments.
– Individuals with more visual cognitive styles made more
deontological judgments
• Cognitive theory to explain human behavior by understanding the
thought processes. The assumption is that humans are logical beings
that make the choices that make the most sense to them
– Visual interference, relative to verbal interference and no
interference, decreases deontological judgment.
– These effects are due to people’s tendency to visualize the
harmful means (sacrificing one person) more than the beneficial
end (saving others)
Theories of Economic Justice
Chapter 2
• Marxian Liberalism
– Belief that people have a natural right to liberty
– A right to be free of unwanted coercion
– Marxian belief that private property is coercive
• John Rawl – Difference principle
– Each person is to have an equal right to the most extensive
total system of basic liberties compatible with a similar
system of liberty for all
– Social and economic inequalities are to be arranged so that
they are reducing the inequalities to the minimum
DISCUSSION: Any other views
The Corporation as an Individual
Chapter 3
• Corporation being morally responsible for
what it does
– “Corporate veil”
• Limited liability concept; absolves directors, officers
and stockholders from personal liability
– Government policy is towards ethics
• Direct activity of the corporation towards a common
good
The Corporation as a Community
- Stakeholder Theory
• Primary stakeholders
– Owners, customers, employees and suppliers
– Weigh more heavily in the decision making process
• Secondary stakeholders
– All other interested groups
• Competitors, government and the general public
• Stockholder theory
– Management expected to do everything in the interests of
stockholders
• Maximize Shareholder wealth concept
• fiduciary responsibility on directors and management
• DISCUSSION
• Alternatives
– Stakeholder theory
– Corporation as a morally responsible individual
Can a corporation have a conscience?
• Individuals can exercise their right as citizens
• But for a Corporation
– Economic view in a social arena?
– Leads to difference in:
– What a corporation should do and what it can do
• A corporation must have a conscience
– Executives must be both philosophical and
practical
Defining the Responsibility of persons
1. Being accountable
2. Rule following
– http://web.mit.edu/holton/www/courses/language/rule.followi
ng.pdf
– Individuals are subject to externally imposed norms with some
social role that people have to play
– What is socially expected
3. Decision making
–
Persons independent thought process that justify an attitude
of trust with whom there is interaction
Key characteristic of moral responsibility
–
•
Intellectual and emotional process leading to moral reasoning
2 traits of Morality
Frankena – Page 58
1.
Rationality
–
2.
Respect
–
•
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A special awareness and concern for the effects of one’s decisions
and policies on others
A person acts responsibly if they gather information on the impact
of their decisions on others.
Same applies to Corporate responsibility
–
–
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Lack of impulsiveness, care in considering alternatives etc.
Monitoring employment practices, effects of one’s production
processes on the environment and humans, are considered to show
the same kind of morality/ respect as individuals
Differences in corporations compared to persons
Some have inbuilt features into their management incentive
systems
–
How applicable should this be?
• Evaluating the idea of Moral Projection
– Where is the concept of moral responsibility
useful?
• Guiding corporate policy
• What are proper Business practices?
– Chapter 4
• Competition and the Practice of Business
– Fair competition: a set of community originated
professional practices, consistent with morality.
• Eg: as in Virtue ethics