Transcript Burning Questions - School of Journalism and Mass Communication

Burning
Questions
The Educators
Lightning Round
Our Game Today
Jeopardy: change to your individual courses
Double Jeopardy: influencing change in others
Final Jeopardy: changing the curriculum
“A pat on the back from Penz”
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Hey! I wanted to let you (and all the
jschool fac) know that after a week at the
new gig I'm pretty thankful for all the
classes and training. Since starting last
Tuesday I have:
-Written 10 stories for web and print
-Shot video and captured audio including
stand-up on-camera interviews
-Edited video packages for web in Final
Cut
-Manned the scanner for breaking news
-Moderated comments for web
-Performed site maintenance and story
uploading
-Managed the Twitter/Facebook feeds
Talk about cross-platform! Tell your
202ers that they better pay attention
because everything you learn is expected
right off the bat!
Hope all is wellPenz
WWBD?
Level 1: boot camp multimedia practices (6)
Level 2: intermediate reporting (4)
Level 3: advanced reporting (4)
Electives
Mass comm survey courses (3-6)
law
history
society
marketplace
effects
Wisconsin’s core goals
encourage students to acquire an array of practical
skills rather than a subset defined as appropriate for a
particular medium or industry
emphasize critical thinking & other conceptual skills
as part of a student’s basic toolkit
help students develop an ethical sense toward their
work & its social impact on public opinion, policy
making, personal decisions, culture & morality
What’s essential?
Carnegie-Knight Initiative’s core competencies:
general competence: broad intellectual perspective, current
knowledge, analytical thinking, critical thinking
practical techniques: deadline reporting, photography, headline
writing, live shots, audio stories, web posting
process competence: understanding of influences on news,
resulting consequences
professional ethics: stimulating moral imagination, recognizing
moral issues, developing analytical skills, eliciting sense of
obligation, tolerating disagreement
subject competence: specialized knowledge & analytical ability in
topic area
5-pound sack
numeracy and databases
spreadsheets, mapping
social media
Twitter, Flickr, YouTube
community engagement
commenting, crowdsourcing, citizen journalism
design/visual
video, infographics, usabity
mobile
live reporting, photos, video, geotagging
business/entrepreneurship
Moving forward
emphasize innovation
originality + usefulness
innovators
tolerate complexity
value good questions
challenge assumptions
don’t fear failure
seek criticism
enjoy the work itself
Your questions & concerns
Jeopardy: your classes
Double Jeopardy: your colleagues
Final Jeopardy: your curriculum
Burning
Questions
The Educators
Lightning Round