Transcript Rhine-Neckar Metropolitan Region

Leben in Bewegung. Life in Motion.
Workshop: Regional Investor Services in Metropolitan Regions and Areas
11A17
Rhine-Neckar
How regional/inter-city cooperation works for attracting
investors
10/11/2007 – Brussels, Open Days 2007
Rhine-Neckar Metropolitan Region –
At the interface of three states
»
»
2,4 million people distributed
over 5.637 km²
Seventh biggest urban
agglomeration in Germany
2
The Rhine-Neckar Metropolitan Area
is a powerful business location
Powerful names for a powerful region:
3
The Rhine-Neckar Metropolitan Area
is an excellent location for science
Excellent scientific location
» 21 colleges, 83,335 students, incl. approx.10 % from abroad
» Universities and technical colleges from the region are well placed
in international rankings
» Exemplary research environment of international reputation
4
Accelerating dynamic of regional development
5
Organizational chart of the joint development
Strategic dialogue
Verband Region
Rhein-Neckar
Zukunft
Metropolregion
Rhein-Neckar e.V.
Chambers of
commerce and
industry for RhineNeckar, Palatinate
and Darmstadt
Stakeholder decisions at the A.G.M.
Metropolregion Rhein-Neckar GmbH
Rhine-Neckar regional
associating office
Managing Directors (M.D.)
Stefan Dallinger,
Wolf-Rainer Lowack,
Association Director
M.D. MRN e.V.
Offices
Operational regional development
6
Metropolregion Rhein-Neckar GmbH –
key activities 2007/2008
Focus on these projects:
Labour market
Small and medium-sized enterprises
Health
Administration
Sciences
Internationalisation
Compatibility of career and family
7
Cooperation between the regional networks
bundles the forces for the benefit of the region
EnergieEffizienzAgentur
GmbH
Urban Plus
Dr. Matthias Hensel
Albrecht Göhring
Nanotechnology
WG Secured energy
provision
Dr. Elmar Kessenich
Martin Proba
Sportregion RheinNeckar e.V.
WG Kulturvision 2015
Dr. Frieder Schmitt
Automotive Cluster
Rhine-Main-Neckar
Gesundheitsnetz RheinNeckar-Dreieck e.V.
Bodo Schertel /
Dr. Claus Köster
Dr. Friederike Reutter /
Dr. Klaus-Philipp Seif
Stephan Schneider
UKOM –
Umweltkompetenzzentrum
Rhein-Neckar e.V.
Artin Adjemian
MRN GmbH
Prof. Dr. Dietmar
von Hoyningen-Huene
Chamber of
Commerce:
International
forum
Agreement of
regional job market policies
(ARA)
Ehrenamtsbörse
VEHRA e.V.
Dr. Heidrose Gärtner
Dr. Eva Lohse /
Knuth Henneke
StarterCenter
network
Matthias Kruse
Dr. Wolfgang Niopek
Youth & science WG
Prof. Dr. Charlotte
Schulze
Marcus Braunert
Petra Neureither
N.B. WG = Working Group
Kompetenzzentrum
Medizintechnik
RheinNeckar-Dreieck
e.V
Prof. Dr. Dietmar
von Hoyningen-Huene
BioRegion RheinNeckar-Dreieck e.V.
Catholic and protestant
church network MRN
Ernst-Dieter Jarasch
Tobias Karcher
Communications
alliance
Joining career
and family
IfB! - Qualification of
young people for their
career
IT network
Rhine-Neckar
Dr. Karlheinz Fischer
Competency center for
modern production systems
Christoph Ecken
Wolfgang Wingendorf /
Volker Blum
Congress,
conference and
events region
Prof. Dr. G. Liesegang
Network of regional
business associations
and institutions
Real estate dialogue
Rhine-Neckar
Regina Pfriem
WG Archive RhineNeckar Metropolitan
Area
WG Economic
promotion
Dr. Martin Krauß
Klemens Gröger
8
Services for Investors
» Commercial Real Estate Market Place
www.standorte-rhein-neckar.de
» Stand at the Expo Real International Commercial Property Exposition
» “Rhein-Neckar Immobiliendialog” network
» Real Estate Market Report
9
„Rhein-Neckar-Immobiliendialog“ network
» Network of the regional real estate branch since 2004
» An average of 80-100 market participants who meet on a quarterly basis
» Goals: facilitate communication among market participants, exchange contacts and
experience, synergy through integration, presentation of investment locations to
supra-regional decision makers.
» Participants: Business promoters, banks, estate agents, developers, architects,
consultants and real estate owners. Almost two-thirds are high-level executives.
» Conception: Distinguished experts provide information on trends and developments
of the real estate industry in technical lecture and panel discussions.
10
Real Estate Market Report
» Investors rely on indispensable facts and figures for making decisions.
» Availability of relevant data has become a key criterion for investments.
» Professional market research is a competitive advantage for regions.
» Key market segments are the office market, retail market and commercial sites.
» Our first report 2006 was distributed to 2,500 consultants, analysts and investors.
» News to Use: market research is not a promotional activity!
11
International location-management
Conceptual approach
Investigation
Expert interviews
Across the fields of expertise
• First evaluation of potentials
Across the fields of expertise
Branch analysis MRN
Comprehensive workshop
Quantitative Analysis
Defining priorities of national
markets
University of Applied Sciences
Ludwigshafen
Expert interviews in the fields of expertise
In-Depth-Analysis
Life Science
Comparison of
Metropolitan regions
First evaluation
Energy & Environment
Chemistry
Engineering
IT
Niche
Energy &
Environment
Focus group
Energy &
Environment
Comprehensive workshop
verification of results
International location-marketing
final concept
12
Regional business environment –
Activities for small and medium-sized enterprises (SME)
» The Innovation-Guide is a compact and practice-oriented tool for SME in the
Metropolitan region to strengthen their strategic and operational ability for
innovation. The Innovation-Guide consists of four components:
» 1. Innovation-Check
> As-is analysis: find out if vital features of innovation management extent to a
sufficient level
» 2. Innovation-Guide
> Set the right impulses, derive key activities
» 3. Focus on verification of factual issues
» 4. Measures for immediate implementation
» A ‘building kit’ with success criteria and easy-to-use guidelines forms the basis for
an effective innovation management.
13
Regional business environment –
Compatibility of Career and Family
» Forum „Compatibility of Career and Family“
> Members of business, politics, local authorities and associations
> Network with the goal to realise the compatibility of career and family and to
create a family-friendly region
> Projects for optimising quantity and quality of
child care
» Selected projects:
> The Family Co-operative
> Child-Care-Data-Base
> Holiday-camp „Sprungbrett“
14
Modern administration as a location factor –
Project „Business meets Administration“
Formulation of a regional E-government-strategy
E-Government as a driving force for the modernisation of administration
and regional integration
concept
Introduction of a regionally standardised E-procurement
concept
Further development of the internet portal
„Verwaltungsdurchklick“ (‘Public Administration Click Through‘)
survey
Identification of contacts between business and
administration with the highest utility and E-Government
potential
15
„Business meets Administration“ –
Successful projects
» Craftsperson Parking-Permit
> A standardized parking permit for the whole Metropolitan region starting on the
01/01/2008
> Applies for special parking zones (e.g. resident parking)
> Until now: individual permit for every location
> Now: annual permit at the location of the principle office
» Auftragsbörse.de
> Procurement:
Public or private contracts can be posted easily, directly and for free
> Order acquisition:
all regional biddings at a glance, with individual search functions and e-mail
notification of new orders
> Cooperation:
post own cooperation offers, look for relevant biddings and find capable
business partners
16
Thank you for your attention!
Contact details:
Peter Simon
International Economic Relations
Metropolregion Rhein-Neckar GmbH
Telefon: 0049 (0)621 12987-82
E-Mail: peter.simon@m-r-n-com
www.m-r-n.com
17