CorportatePresentation(EN)_May07

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Transcript CorportatePresentation(EN)_May07

a leading
Telecommunication
Solutions Partner
-1-
Designing integrated broadband networks
John S. Tenidis
Manager, Wireless Systems & Solutions Department
November 20th, 2008
Agenda
1
Modern Operator’s Challenges
2
How to overcome
3
Intracom Telecom’s Proposition
4
Professional Services Offering
5
Conclusion
Modern Operator’s Challenges
Services Trends
Broadband
Services
3G
4G
Mobile
Services
Podcasting
MMS
Mobile
TV
Hybrid
Services
IPTV
Voice
Services
Broadcast
Services
Source: Stratecast Partners
VoIP
Modern Operator’s Challenges
Technology Trends
Next Gen. Networks
IP Multimedia Subsystem
Multi – Service
Triple – Play
Quadruple – Play
Fixed – Mobile Convergence
……..
Modern Operator’s Challenges
Market trends
Telephone operators are beginning to suffer from revenue attacks
on their traditional voice services by cellular network operators and
VoIP-bypass phone service providers.
ILECs, CLECs and Mobile phone operators compete relentlessly
with each other being forced to offer constantly new services
and to achieve a cost effectiveness that can be transferred to
their final products.
“Differentiation” from the lot
becomes the essence of
business for modern telcos
Modern Operator’s Challenges
Mobile/wireless traffic trends
Source: Heavy Reading
Mobile Market & Technology Landscape
• Emergence of Mobile Broadband & Multimedia Services development
– New content & applications (Music, gaming, User-generated content)
– Mobile TV
• New enhancements to the air interfaces
– HSPA, HSDPA+, LTE, Mobile WiMax, CDMA EV-DO
• Fixed-Mobile substitution and/or convergence
• Global ARPU trends: Flat to negative for voice
– Cost Reduction
• Lower-cost IP/Ethernet technologies
– Ethernet service available from wireline carriers
– IP/Ethernet interfaces coming to the base station
Modern Operator’s Challenges
Broadband & convergent backhaul
 Today Backhaul needs to support:
 Increased capacity
 Co-existing multiple technologies
 High peak to average traffic ratios
 Future migration to full Ethernet / IP
Revenue
TCO
 BH represents ~20% of network CAPEX and ~30% of network OPEX
 Key to cost efficient deployment of new services
 Conventional TDM backhauling is inefficient
 Cost scales linearly with capacity
Need Backhaul that can offer more for less cost
Agenda
1
Modern Operator’s Challenges
2
How to overcome
3
Intracom Telecom’s Proposition
4
Professional Services Offering
5
Conclusion
How to overcome
Attract New Customers
Keep existing Customers
Lower Capital Expenditures
Lower Operational Expenditures
How to overcome
Attract New and Keep Existing Customers
Network Designed for the support of :
Offer Novel
Services
• VoIP and NGN Services
• Video Broadcasting / Video On Demand
• High throughput On line Gaming
• Service Bundling (Triple Play etc)
 Effectively accommodate Existing Services
Support Existing
Services
• V5.2 voice protocol handling
• TDM Leased Line Support
• Seamless integration of Pair Gain solutions
 Incorporate support for Wireless &
Expand
• Broadband Wireless and Wireline Access
Subscriber
Under
a common platform Base
Optical Access
• Introduce Optical Access
How to overcome
Minimize Operational Expenditures
Common Equipment
Single Equipment for all services
for all types of
Common Element / Network Manager
installation and
Operation & Maintenance simplicity
access services
Single Equipment type for CO and ONU installations
Low maintenance Outside Plant Cabinet
installations
How to overcome
Lower Capital Expenditures
 Gigabit Common
Ethernet uplink interface for all services
Uplink
• Voice (ISDN & PSTN) services
interface for Metro
• Video (IPTV) Multicasting / Unicasting
and Transit network
 Support for legacy Backhauling networks with:
Unification
• Triple homing
(Eth, ATM and TDM concurrent
• Data (High Speed Internet / VPN services
uplink interfaces)
How to overcome
Modernization of Access Network Infrastructure
with
• Modern
• Highly Distributed
• Unified Solution
How to overcome
Generation of new revenue opportunities
New Services =more bandwidth = new architecture
To achieve the high data rates required, it is necessary to deploy MSANs deep in the
network to considerably shorten the distance to the subscriber, in a cost affordable way.
Backhaul Strategy:
Phased Evolution Approach
• Every network has a different start point and each site may
have different requirements
• Network Transformation aligned to Service Transformation
and traffic increase
• Adapt to vendor specific HSPA transport capabilities
– HS on CBR VCs, UBR+ VCs, QoS mechanisms, etc.
– Separate ETH interface ?
• Evolution of backhaul networks depends on the capabilities
and evolution of RAN and CN nodes
– Multiple generations of base stations
– Multiple network interfaces (TDM, ATM, IP/Ethernet)
– IP/MPLS to the cell site?
• Yes – but not necessarily to the cell site in every case
Microwave Backhaul Requirements
Microwave is the dominant
backhaul technology
Microwave backhaul is required to
carry both Ethernet & TDM traffic
~80% of 3G cell sites are
collocated with 2G cell sites
Agenda
1
Modern Operator’s Challenges
2
How to overcome
3
Intracom Telecom’s Proposition
4
Professional Services Offering
5
Conclusion
iBAS Multiservice Access Node
 Broad Band xDSL Access
 POTS / ISDN Voice (TDM or VoIP)
 TDM - Leased Line
 NGN Pair Gain
 Triple Play capable Platform
 Wireless Broadband Access
 Wireless Backhauling
SHDSL
 Environmentally Hardened,
 Specifically engineered for FTTC Installation
Ethernet
Phone
TV
PC
* PON subscriber interfaces are scheduled in products roadmap
The Cornerstone of Next Generation Access Networks
IBAS Multiservice Access Node
iBAS MSAN Key Features
 Purposely designed for the cost efficient
provisioning of both
 Legacy services (POTS/ISDN, Leased-line,
and Pair-Gain)
 Triple Play & Multiple Broadband (high
speed Internet, IP TV, gaming)
from the same, common chassis.
 Facilitates smooth migration of Legacy
networks to advanced NGN deployments
 Industry leading support for both indoor and
outside plant access cabinet installation with
incorporated environmental management
capabilities.
 Versatile Mechanical Design
 Ergonomic Front Access only requirement
 Compact Size
 Totally hardened implementation, verified for
outdoor installation deployment under extreme
environmental conditions.
 Future proof system architecture (IMS
architecture support)
IMPORTANT:
upgrade path for
Next Generation Network deployment is
Seamlessly Achieved
The Cornerstone of Next Generation Access Networks
iBAS Multiservice Access Node
Transforming the Access Network
FTTC topology efficiently addresses the needs of NGN services
FASTmux IP 5000 DSLAM variants
New
product
available!
• FASTmux 5000GEX DSLAM
– 2x Gigabit Ethernet, SFP or copper mechanics
– 48 ADSL/ADSL2/ADSL2plus, Annex A, B, M, L
– Integrated splitters
Roadmap
• FASTmux 5000GRT DSLAM
– OSP
– 1x Gigabit Ethernet SFP
– 32 ADSL/ADSL2/ADSL2plus, Annex A, B, M, L
– Integrated splitters
WiBAS Point-To-Multi-Point System
Beyond 100 Mbps per sector
 Multi-service platform Ethernet, TDM, ATM
 Unrivaled performance up to 134Mbps FDD per Sector – 28MHz channel
 10.5Ghz, 26GHz, 28GHz
Base Station
 Quality of Service
 Low Latency
 1+1 Redundancy
HCSR
 Full Manageability
 Adaptive Modulation (4QAM, 16QAM, 64QAM)
WiBAS FOR BACKHAULING (10.5 & 26 & 28GHz)
Terminal Stations
WiBAS for Mobile BS Backhauling
Application Hybrid SDH / MPLS Transport
2G
BSC
3G RNC
(R99)
STM-1
(VC12)
STM-1
(VC4)
ADM
n x E1 ATM IMA
+
Ethernet
SDH
ADM
UMTS / HSPA
n x E1 TDM
STM-1
(VC12) / (VC4)
GSM/GPRS/EDGE
GbE
3G RNC
Ethernet
/IP
Eth/MPLS
ASN GW
FE / GbE
GbE
WiMAX BS
End-to-End Quality of Service
WiBAS advanced features
 Per link modulation format assignment
 Each terminal in a sector is assigned its optimum format (64QAM, 16QAM, 4QAM)
 Optimum trade-off between link BW and range
 Increases average sector capacity
 Dynamic allocation of BW between the sector links as needed
 Each terminal is assigned air time when it requests it
 Efficient BW utilisation for bursty non committed traffic
 Adaptive Modulation Per Subscriber station
 Link modulation made more or less robust depending on weather condtitions
 Increases link capacity for a given antenna type
 Packet switching can lead to higher traffic efficiency
 Statistical multiplexing gains for non-committed packet traffic
Own Product Portfolio
INTRACOM TELECOM
BRANDED PRODUCTS
APPLICATION
AREAS
Access & Transmission
•
•
•
•
Broadband Wireline Access
Broadband Wireless Access
Microwave Transmission
Network Terminals
• Multi-Service Access Nodes,
DSLAM (iBAS, FASTmux)
• Point-to-Multipoint Wireless
Platforms (IAS-W, WiBAS)
• PDH/SDH Microwave Links
(IDR/ISR)
Content & VAS Delivery Platforms
OSS/BSS
• Voice, Video and Data Distribution
and Management over Broadband
Networks (IPTV & Multi-Play)
• Value-added services for mobile
and/or fixed operators
• Service Assurance
• Service Fulfillment
• Element & Network
Management
• Full-Service Content Distribution
Network platform (fs|cdnTM)
• ServiceWeaver™ VAS platform
• Element Management Systems
(BBMS, wBBMS, PRMS)
• ActionStreamer® provisioning
system
EXCELLENCE IN TELECOMMUNICATION PRODUCTS
Agenda
1
Modern Operator’s Challenges
2
How to overcome
3
Intracom Telecom’s Proposition
4
Professional Services Offering
5
Conclusion
Offerings Overview
End to End Professional Services Portfolio
Pre - Sales
Implementation
Post - Sales
Transmission Systems
Physical Infrastructure
Support
Access Network, FTTX
Training
Core Backbone Network
Operation
Call control Systems
Integration
Applications & Services
Supply & Logistics
Network HL Design
Network Planning
Operation Support Syst.
Consulting
•
Starting from the low level…
Design
Detailed Design (HLD & LLD)
Migration Plan (NMP)
Acceptance Handbook
 Proof of Concept
Design Validation
Implementation
Site Requirements Specification (SRS)
Site Survey Form (SSF)
Site Survey Execution
Network Implementation Plan (NIP)
Staging & Configuration
Physical Installation Roll out execution
As Built Document
Testing & Acceptance
…to reach high
Operation
Proactive Network Support Services
NOC Operate
NOC Build
Network Auditing
Security Auditing
Technical Support
Help Desk 8 x 5
Hotline – Emergency 24 x 7
Remote Troubleshooting
Field Management
Spare Management
SLA Restoration Services
Proactive Network Maintenance Services
FTTx - Outside Plant
Outside Plant (OSP) scope of work includes :
•
•
•
•
•
•
•
•
High Level Design
Techno economic study
Low Level Design
Procedures for Permits/Licenses
Outside plant civil works
Fiber optic cable works
Central Office / POP design and construction
Subscriber network terminations
INTRACOM
Procedures for Permits/Licenses and Subscriber network terminations
may heavily affect deployment times and implementation costs.
OSP Scope
Planning first…
RFP Level:
 Coverage Dimensioning driven by Service
Area Profile and Access KPIs
Customer
specs and
objectives
 Initial Equipment Quantity Analysis
Preliminary Design:
Initial Site
Survey
Hop
Site
Survey
 Review of Capacity and Coverage/
Dimensioning
 Distribution of Equipment to Service Areas
 Initial Coverage Analysis and Corrective
Actions
 Preparation of Instructions for Site
Acquisition and Preparation
Actual Design:
 Final BS Configuration, Frequency Plan,
Coverage - SINR Maps
 Planning for CPE units
 Preparation of Study Documents, Installation
Guidelines, Performance Monitoring and
Optimization Strategy
Site
Survey
Network
structure
Frequency
allocation
Link optimization
 Capacity Dimensioning driven by Business
Plan & Service KPIs
FINALIZATI
ON LOOPS
Performance
calculations
Nominal RF
Planning
Final RF
Planning
Network
Deployment
Agenda
1
Modern Operator’s Challenges
2
How to overcome
3
Intracom Telecom’s Proposition
4
Professional Services Offering
5
Conclusion
The “DNA” of our value…
is a reputable vendor and a strong international Systems
Integrator, with long experience in the region of EMEA in building, operating
and transferring to owner telecommunications solutions for large Service
Providers.
Our solutions for our customers use leading edge technology, based on
standards and with the excellence of our experience in turnkey projects
Conclusion - FTTx
1. The distributed Multiservice NG
Network is deemed as the most technoeconomically efficient solution for the urgent
network modernization needs.
2. Intracom Telecom’s FTTX proposition fully covers the requirements
of a state of the art NGN deployment scheme.
3. iBAS MSAN as a versatile and future proof solution enables modern
Operators to successfully meet the Access Networks Challenges in a
cost affordable way.
4. Intracom Telecom has the referenced product portfolio, the
established market presence and the capabilities to successfully deploy
a FTTX turn-key solution.
Conclusion - Wireless
 Access provisioning to Business Customers delivering Secure
and High-Speed services
 Backhauling for Mobile & Fixed Operators, with the ability to
concurrently serve diverse network technologies
 Cost-efficient platform for broadband services
 Increased profits from compelling range of services
through QoS support
 Low cost, flexible and Scalable network infrastructures
 Currently Available Performance Leading Platform
INTRACOM TELECOM
19.7 km Markopoulou Ave.
19002 Peania, Athens, Greece
T +30 210 667 1000
F +30 210 667 1001
www.intracom-telecom.com
-38-
Thank you