Transcript Slide 1
Doug Wilson Engineering Associates, Inc. [email protected] “Business” Broadband is the Opprotunity Emphasis-Opportunities Tier 3 Telcos Results of Discussions over two years A. Observations of “Others” Activities B. Respect Confidentiality Generate New Revenue exiting skill sets & infrastructure w/o betting the Farm Primary Focus Tools to win race to be Broadband Provider for your customers & community Ethernet Provider for: ◦ Local Businesses ◦ Local and County Governments Company Ramifications Liberally Plagiarized ◦ Service Provider Web Sites ◦ Vendors Calix/BIT- Frank Weiner Others- CISCO, etc. The Story of Ethernet You know, I’m not sure if this Ethernet will ever be used in an IOC market….. Ethernet IOC market opportunities one year later….. Existing Physical Infrastructure Organizational Infrastructure ◦ Technical Skills ◦ TDM/ Ethernet Skills ◦ Marketing Skills Business/Government Needs ◦ Broadband Connectivity Needs Exploding - CISCO says 46%/Yr. ◦ Internet Concerns of Businesses Security-Bandwidth ◦ Data Connectivity Becoming Mission Critical ◦ Wireless Backhaul Opportunities Exploding Need Trusted Provider/Partner ◦ Local Presence ◦ Financial Integrity ◦ Single Source US Wholesale Ethernet Service revenues of $595 million in 2009 with estimates of $1.5 billion in 2014 Frost & Sullivan Existing TDM/ Sonet Networks Some Core Ethernet? xDSL/FTTP? Technology Cycle Accelerating ◦ Historically 3/5 years ◦ Recently 1 ½ years Price Decreases- Ethernet Carrier Grade Data Products “Business Services” less price sensitive than residential services & less competition Existing TDM platform Very Reliable & Secure Best option for ‘Specials” Limited for IP bandwidth High cost optics Expansion expensive Not Efficient Supports Ethernet TRANSPORT BLC POTS xDSL FTTH DS1 TRANSPORT SONET NETWORK TRANSPORT DS1 DS3 ‘limited” IP OCx TRANSPORT DS1 DS3 ‘limited” IP OCx Ethernt/IP platform Can Be Very reliable Poor option for ‘Specials” Provides very high IP bandwidth Very low cost optics Expansion inexpensive Very Efficient It’s here TRANSPORT BLC POTS xDSL FTTH ‘limited’ DS1 TRANSPORT ETHERNET NETWORK TRANSPORT IP - 10/100 Mb IP - 1Gb ‘limited’ DS1 TRANSPORT IP - 10/100 Mb IP - 1Gb ‘limited’ DS1 New Inter Net Based Applications Developing Internet Not Secure or Reliable Initial Bandwidth requirements How to handle Growth? Point-Point & Point- Multipoint requirements In Area & Out of Area- Networking Goal/Support – Connection to “Enterprise Systems” Virtual Configuration VLAN/VPN Control creates “circuit” Flexible & Reconfigurable Easy Update/Modify Relatively Economical Not Disruptive Technology for Infrastructure or staff Existing Infrastructure ◦ SONET? ◦ FTTP/xDSL? ◦ Fiber Existing Organization Local Presence Establishes Broadband Relationships Define Opportunity- Customers ◦ Identify Potential Customers ◦ Define Their Requirements Learn “Dataese” Identify Network & Operating Systems UpgradesDon’t Over AnalyzeNegotiate Inter Connection Arrangements – If Necessary Develop Marketing & Pricing Plan MARKET Implement & Perform- Monitor Publicize & Repeat