Transcript day_2_05_Detailed introduction to the sercives provided_vb_final

Detailed Introduction to the services
provided by the network including
target groups, clients and network
tools
Valerie Bahr
Steinbeis-Europa-Zentrum, Germany
Delhi Session, 16. 18.01. Jan. 2013
Enterprise Europe NetworkPartner of SMEs
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Set up in 2008
Since 2008 in contact with more than 2 mio/year
total impact on sales growth: ~ € 450 mio
~ 1000 additional jobs every year
Delhi Session, 16. 18.01. Jan. 2013
What services does the Network
offer?
• Enterprise Europe Network offers a
comprehensive range of integrated services
for SMEs and entrepreneurs, providing tailormade solutions at any stage of a company’s
life cycle
• All activities need to be directed towards the
European market (Art. 21.5)
Delhi Session, 16. 18.01. Jan. 2013
What services does the Network
offer?
1.
2.
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6.
Going international
Techology transfer
Access to fianance
Research funding
EU law and standards
Intellectual property
rights
Delhi Session, 16. 18.01. Jan. 2013
1. Going international
• expand your business to another country? 
you need competent and trustworthy partners
 Enterprise Europe Network helps you find
them:
 the business database contains thousands of
company profiles (BCD)
 you can meet potential business partners in
person at the matchmaking events
 Assistance from initial contact to making a deal
Delhi Session, 16. 18.01. Jan. 2013
2. Technology transfer
• You need a certain technology or innovation to
complete your business or a business
application for your technology
 Enterprise Europe Network can help using
Europe’s largest database of cutting-edge
technologies: 23,000 profiles (BBS: TO/TR)
• Bringing together research and commercial
applications
Delhi Session, 16. 18.01. Jan. 2013
3. Access to finance
• Do you know who offers venture capital or
loans in your region, your country or in
Europe?
• What’s the best way to sell your business
plan to investors?
 The Enterprise Europe Network experts can
help your company to get the finance it needs to
grow
Delhi Session, 16. 18.01. Jan. 2013
3. Access to finance
• Enterprise Europe Network evaluates the
company's financial situation and sources the
right support:
• venture capital and loans
• public financial aid
• tax credits
Delhi Session, 16. 18.01. Jan. 2013
4. Research funding
Taking part in an EU-funded research project is a
great way to boost the company's competitiveness
The Enterprise Europe Network experts help:
 assess the technology to identify potential, needs and
funding opportunities (technology audit)
 help to formulate project ideas
 find project partners (BBS: TR)
 increase proposal-writing and project management
skills
 help you to reach cooperation agreements
Delhi Session, 16. 18.01. Jan. 2013
5. Advice on EU law and standards
Do you need information about how EU laws
and regulations affect your business?
 The Enterprise Europe Network experts can
help:
 find way through the legal maze
 make it easier to sell your product or service in
another EU country
 keep you informed about what’s new in EU
legislation
Delhi Session, 16. 18.01. Jan. 2013
5. Advice on EU law and standards
Do you need information about how EU laws and
regulations affect your business?
 The Enterprise Europe Network experts can
help:
 alert you to tender opportunities and provide training
 inform about European policies and programmes
relevant to your business
 provide specialist market information for companies
that are exporting or preparing to import
Delhi Session, 16. 18.01. Jan. 2013
6. Intellectual Property Rights
(IPRs)
Are you interested in commercialising a new idea,
product, service or process?
 The Enterprise Europe Network experts can
help:
 work out how to protect your ideas and technologies
 make the most of your firm’s ideas and technologies
 put you in touch with the right organisations and IP
experts
Delhi Session, 16. 18.01. Jan. 2013
Who are our clients?
SME
All SMEs wishing to internationalise and
wanting to overcome internationalisation
barriers
• What can hinder the internationalisation
of a company?
• How EEN can help to overcome these
barriers?
Delhi Session, 16. 18.01. Jan. 2013
You cannot do this alone!
Connect to local stakeholders
• Mapping the local business and innovation landscape
• Attracting committed stakeholders
• Positioning the Network (add value): Privileged
access to Network and Europe
... Local stakeholders know the
SME’s, their needs and opportunities ...
Delhi Session, 16. 18.01. Jan. 2013
How to define our stakeholders?
• Enterprise
• Europe
• Network
= 3 words never to forget!
Delhi Session, 16. 18.01. Jan. 2013
How do you connect them to the network?
• Networking, networking, networking...
• Focus on target sectors
• Joint involvement - from client intake to success story:
“our client”
• Privileged Network access
“Embed the Network in their minds and practices”