Transcript Communications & Outreach - Public Health Data Standards

Public Health Data Standards Consortium
Communication and Outreach Committee
Michelle Williamson
Health Informatics Specialist
Centers for Disease Control and Prevention
National Center for Health Statistics
March 27, 2006
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PHDSC Communication and
Outreach Committee
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New PHDSC Committee with a Subcommittee –
Web-Based Resource Center
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Committee Formed based on Recommendations
During October 2005 Interim PHDSC Meeting by
Executive Committee and Committee Chairs
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Approved by the Board of Directors – January 2006
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Communication and Outreach
Committee Members
Co-Chairs:
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Sally Klein
Project Manager
Fox Systems
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Michelle Williamson
Health Informatics Specialist
Centers for Disease Control and
Prevention (CDC)
National Center for Health
Statistics (NCHS)
Members:
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YOUR NAME HERE
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Communication and Outreach Committee:
Objectives and Tasks 2006-2007
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To Market the Consortium
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Explore options for increasing media coverage of the Consortium
such as through member organizations and other mechanisms
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Explore development of a quarterly newsletter to disseminate to
member organizations and others interested in public health data
standards issues

Develop an email distribution list to distribute the quarterly
newsletter
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Seek to obtain feedback on the newsletter
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Implement changes to the newsletter based on the feedback
received and improve this mechanism of communication
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Communication and Outreach Committee:
Objectives and Tasks 2006-2007

To Increase Membership in the Consortium
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Create and send messages to current members soliciting each
member organization to recommend one new member/organization
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Seek to obtain additional representation from current member
organizations in the various PHDSC Committees
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Create and send messages to the list of recommended
members/organizations providing them with information about the
PHDSC and solicit their participation as members
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Conduct phone solicitations to follow up on the message
distribution
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Evaluate effectiveness of solicitation campaign and explore other
options to increase membership
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Communication and Outreach Committee:
Objectives and Tasks 2006-2007
• To Market and Increase Visits to the Consortium’s
Web-Based Resource Center
• Seek to obtain email listing of schools of health
information management; schools of public health; and
CIOs of state public health agencies
• Create and send a push-type message to the lists to:
• Announce the “new and improved” PHDSC website
• Announce updates or additions to the website
• Evaluate effectiveness of push-type messages on
website visits
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Subcommittee:
Web-Based Resource Center
http://www.phdatastandards.info
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WRC Subcommittee Members
Co-Chairs

Vivian Auld
NLM/NIH

Michelle Williamson
CDC/NCHS
Members
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Noam Arzt
HLN Consulting, LLC
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Robert Davis
CDC/NCHS and NAHDO
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Hetty Khan
CDC/NCHS
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Katherine Kvale
Wisconsin Department of Health and
Family Services
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Denise Love
NAHDO
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Anna Orlova
PHDSC and JHSPH
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Stella Seal
William H. Welch Medical Library
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Walter Suarez
Institute for HIPAA/HIT Education
and Research
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Patina Zarcone
APHL
Wanda Govan-Jenkins
CDC/NCHS
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Marjorie Greenberg
CDC/NCHS
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Vicki Hohner
Fox Systems, Inc.
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WRC Subcommittee Activities
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Working on the 3rd Generation of the Website
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Redesign Home Page
Enhance Committee’s Pages and Hot Topics
Modify Membership Page
Develop and Add Privacy Policy
Educational Materials for External Cause of Injury
Codes Committee
Privacy, Security & Data Sharing Committee
Products
Conduct Usability Study
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Communication and Outreach Major
Objectives and Tasks 2006-2007

To Enhance and Enrich Content Development for
the Website
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Collaborate with Chairs of the PHDSC Committees for
Future Content Development
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Identify Implementation Strategy for Next Generation of
the Website
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Testing and Final Implementation Phase
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Communication and Outreach Major
Objectives and Tasks 2006-2007

To Evaluate and Identify the Best Technical Components to Enrich the
Website for Future Development
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To Secure a Webmaster
 Explore Potential for Utilizing the Website as a Funding Mechanism
(Website Forums, Tutorials, Etc.)
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Identify Potential Topics and Speakers to Present Marketable Website
Forums – Wealth of Resources in the PHDSC!!!
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Present Website Forums
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Evaluate Effectiveness and Status of Website Forums as Funding
Mechanism
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Hire Webmaster when Funding is Stable
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WRC Webmaster
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Duties
 Day-to-day maintenance and operation of the WRC
 Updates and designs Web pages
 Performs diagnostic checks and repairs as needed
 Assist with advanced technical design and
development efforts
 Update and maintain search lists
 Limited graphics development
 Interact with WRC Committee and PHDSC at large
 Address questions, comments and feedback from
WRC users and direct to appropriate resources
 Report to the PHDSC Executive Director
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Salary – Part-time
 Approximately $20,000 - $25,000/year
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Financial Support for WRC
National Center for Health
Statistics has provided financial
support for the WRC for:
 Technical Support
 Content Development
 Temporary Webmaster
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QUESTIONS
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