Transcript Slide 1

Jamaica Case Study
Outreach and Communication Techniques
The Change Process
Ten Steps
Phase I: National Assessment
Decodify
current
strategies
Phase II: Cluster
Analysis and Process
Develop
vision
Analyze
key
decisions
Create a
sense of
urgency
Create
guiding
coalitions
Phase III: Pilot Project Design
and Implementation
Institutionalize
changes
Communicate vision
Create
broadbased
actions
Generate
short term
wins
Verify
achievement of
goals
The goal of the outreach and communication strategy is to create the necessary preconditions for change.
Source: OTF Group
Jamaica Case Study
Outreach and Communication Techniques
Five Preconditions for Change:
Moral
Purpose
Tension
Leadership
Receptivity
Insight
It is crucial to understand a country’s current preparedness in terms of the five
conditions for change, and study what levers may exist to influence them
Jamaica Case Study
Outreach and Communication Techniques
Making Mental Models explicit:
Mental Models
Action
Consequences
We must go beyond analyzing behavior and identify the antecedents to that behavior so
that it can be made explicit and openly discussed.
Source: Chris Argyris
Jamaica Case Study
Outreach and Communication Techniques
Critical Success Factors
Related Technologies
Inclusive & iterative process
Cluster process
Anchored by a shared vision
Balanced Scorecard
Data driven
Outward looking research
Mental models made explicit
Mental Model Surveys
Trust
All of the above
The importance of trust cannot be overstated.
Jamaica Case Study
Outreach and Communication Techniques
Challenges: patterns of uncompetitive behavior.
1.
Paternalism
2.
Defensiveness
3.
Overreliance on Basic Factors
4.
Lack of Customer Focus
5.
Poor Understanding of Relative Position
6.
Lack of Forward Integration
7.
Poor Inter-firm Cooperation
These patterns must be quickly identified and overcome if change is to take effect.
Source: OTF Group