Transcript Session 7

Nov 26th: Learn, Innovate, Act, Session 7
Issues for further Advancement:
Questions to answer in groups:
 What needs to be done
 How it should be done
 Who needs to be involved (stakeholders)
 What could/should be TACSO role
Philanthropy in the Western Balkans and Turkey: Investment for the Future | Regional Conference | Belgrade, Serbia l 25-27 November 2015
Nov 26th: Learn, Innovate, Act, Session 7
Improving public perception on philanthropy
What needs to be
done
How it should be
done
Who needs to be
involved
(stakeholders)
What
could/should be
TACSO role
Improvement of the
public image of CSOs
Building trust by
offering transparent
info about achieved
results and use of
funds; Establish
internal ethical
standards; Be focused
and specialised;Better
communication with
media
CSO coalitions
Media
Capacity building for
CSOs on
transparency and
accountability; tailormade
trainings/consultation
s for CSOs
Philanthropy in the Western Balkans and Turkey: Investment for the Future | Regional Conference | Belgrade, Serbia l 25-27 November 2015
Nov 26th: Learn, Innovate, Act, Session 7
Improving public perception on philanthropy
What needs to
be done
How it should be Who needs to be What
done
involved
could/should be
(stakeholders)
TACSO role
Enhancement of
cross sector
cooperation (CSOsbusinessesinstitutions)
Establishing
platforms for direct
communication on
common issues;
Promoting
successful
examples of cross
sector cooperation
CSOs
Businesses
Institutions
Support the work of
governments’
institutions (such as
Offices for
cooperation with
CSOs)
Philanthropy in the Western Balkans and Turkey: Investment for the Future | Regional Conference | Belgrade, Serbia l 25-27 November 2015
Nov 26th: Learn, Innovate, Act, Session 7
Improving public perception on philanthropy
What needs to
be done
How it should be Who needs to be What
done
involved
could/should be
(stakeholders)
TACSO role
Make philanthropy
more “accessible”
and not a “fancy
word”
Clarify its meaning
by using simple
words;
Communicate
philanthropy as
social investment,
not only charity
Apply method of
story telling
Businesses
Media
Support regional
public opinion
research – which
issues would
citizens support, in
which way etc.
Capacity building on
communication skills
Philanthropy in the Western Balkans and Turkey: Investment for the Future | Regional Conference | Belgrade, Serbia l 25-27 November 2015