Transcript Oil and Gas Industry Task Force Away day

Oil and Gas Industry Task Force Away day
Engagement and Communication
 How do we enrol the stakeholders?
 How are we going to make this live this time?
 Why have previous initiatives not reached their full potential?
 What kind of programme is needed to support the implementation of the Task Force outcomes?
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Drivers for change
Energy for action
 Current reality bad enough to push into action
 Vision to pull individuals to act
 Ongoing action to lead towards change
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Vision Group
 Identified a working vision and the building blocks to achieve it
 REALITY CHECKED THE SUBSTANCE OF THE VISION
 Ditch bridging group looking at where we will be if there is no change
 Engagement group to look at the methods which could be used to implement the outputs
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Working Vision 2010
Growth in jobs
150k working within
sector
Develop trading expertise
Transferable
skills
Industry Government
collaboration
Tax treatment of R & D
NOVA
Fund
Remove
implementation
barriers
Technology priority study
SMES in diverse market places
7 to 10%of the
world oil
supplies market
Marketing support
Skills to
Trade
Mapping future training needs
Development of
skilled
workforce
Balance of payments
position from exports
Environmental
Forum
Agreed environmental principles
R&D
Pre-eminence
R&D
strength
Flare
consent
swapping
Best in class
technology
Environmental
compliance business
Strong home base
Home of supers
Knowledge
management
Environmental
compliance
business of £XX
Reputation
campaign
WOS Proved
major province
Easy access FSU / EU
Environmental
standards and
practice UKCS
World class
skills centre
Emissions
trading
Cost leadership
City developed as
trading centre producing
£XX value
Pilot emissions
trading
Development of
new market places
Marketing
of products
Centre of technological excellence
Industry
contribution
to revenues
sustained
Access to
R&D
funding
Stakeholder
dialogue
Graduate attraction programme
Benchmarking
3% of world
oil production
sustained
HP/HT well
excellence
Supply chain
management excellence
NVQ modification
SME mentoring
Son of CRINE
Appropriate regulatory regulation Strong
Market
point
Long term consents
Investment
contribution
to economy £XX
Action to
free up capital for prospective acreage
Skilled motivated
workforce
Self
sufficiency
in gas
Appropriate
fiscal regime
Maximise
production oil
Fixed licensing rounds
Deepwater
excellence
Reduction of
well costs
Royalty revised
Single training body
Team reviewing well methods and
regulations
Gas
exploration focus
New attitude /
treatment of training
Single identity
body
Culture for
fast start up
Slim line
development plans
New CMPT
Industry
collaboration
CGT changes
Gas supplies
contribution
to economy
Fast track
development approvals
Contribution
to balance of
payment of £XX
UKCS increase
competitiveness
Vision
Goals
Strategy
Actions
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Direct Jobs
sustained at 150k
Indirect Jobs
sustained at 150k
UK plc Benefit
OGITF
Vision
Sub Group Visions Missing Elements
Building Blocks to achieve Vision
(Fiscal)
(ST)
Aspiration
Common Goal
Build energy for
common goal
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Execution
- Intellectual
underpinning
- Practical action
towards common
goal
- Build energy for
common goal
(R & L)
(INT)
(ST)
OCA
UKOOA
Trade Unions
Fiscal
Employees
Skills
Innovation
&
&
Training Technology
Individual Companies
Registration &
Licensing
Vision for Industry
Industry Leadership
Sustainable
Development
other
Government
Competitiveness
OGITF - Reality Check
OGITF - Ditch
Reputation
Educational Establishments
Vision Process
Process
 Objective - Gain the buy-in and relevant changes in behaviour of a large number of key stakeholders to allow
the Task Force goals to be achieved.
 Identify the stakeholders
 Identify the drivers which will move stakeholders to action
 Identify the key messages
 Develop an engagement and communication plan
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Model
OGITF recommendations/implementation
Tell
Sell
To Stakeholders
Key messages
Tested
Consulted
Co-created
With stakeholders
optional approaches
how best to
needing stakeholder action implement
Interactive engagement with key stakeholders
General communication
with all or some
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Engagement
 Engagement is where stakeholders work together in real time to create new solutions and ways of implementation with
energy and commitment to create a faster system change
 Supported by a communication programme
 Large group intervention is a proven approach used where large numbers of people need to coalesce around a common
goal in often difficult and pressured circumstances.
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Communication
 Where large populations or similar groups of people are given information, e.g. key messages, events. Process with or
without an opportunity to give feedback, in order to enhance awareness, understanding and knowledge.
 An ongoing communication programme is necessary to support the engagement activity to achieve the desired goal.
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Initial thoughts regarding an engagement and communication plan
 May 99
Development of events and support
material eg vision pictorials etc
 May/June 99 Announcements of early wins and
communication with wider industry
 August 99
 September 99
‘Top 200’ large intervention group event
Launch of OGITF outcomes
 October 99
Regional events using ‘top 200’
membership x5
 Nov/Dec 99
Announcements of OGITF changes and
further initiatives
 Feb 2000
Conference and update
 Monthly newsletters, press briefings, data packs and web site updates
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Actions
 Vision sub group to investigate experiences of other organisations and recommend a route forward
 Communication group to produce an engagement and communication plan for approval by the OGITF on
26th May.
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